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The Mercedes-Benz S-Class leads this month's list of discounts

Like last month, the biggest discounts car buyers will find on new vehicles are all applied to expensive luxury sedans. Unlike last month when there were two, there isn't a single Rolls-Royce to be found anywhere in the top five. Sorry, one-percenters. But just because the pinnacle of European luxury isn't represented doesn't mean there aren't big discounts to be found on lovely luxury sedans. In fact, this month's list is led by the 2020 Mercedes-Benz S-Class, a technological wonder that coddles its driver and passengers with all the bells and whistles the German brand has to offer. The Mercedes-Benz S-Class is offered in many shapes and sizes with several powertrain options. That means there will be a huge variance in prices across the model range, but on average, 2020 S-Class buyers are seeing $11,803 lopped off the car's $109,447 sticker price, leaving an average transaction price of $97,644. That's a savings of nearly 11%. It's worth noting that there's a new S-Class for 2021, but the 2020 edition is still a lovely machine. Up next is the Porsche Taycan, sitting in second place just like it did last month. Buyers are seeing average sticker prices of $125,736 but are paying $113,938. That's a savings of $11,798 — or about 9.4% — off the price on the window sticker. As was the case last month, we're not sure how many of the Taycan's buyers will be able to claim tax rebates due to the Taycan's status as an electric vehicle, but that could potentially represent a further cut off the car's sticker. Rounding out the top three for the month of July is the Maserati Ghibli. With an average discount of $10,161 that represents a whopping 14.3% of the car's sticker price, this Italian luxury sedan actually leads the list of vehicle discounts when ranked by percentage. And if you're a Maserati fan but the Ghibli isn't your cup of espresso, the Levante crossover and larger Quattroporte sedan are also seeing very large discounts. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2022 Mercedes-Benz EQS Edition One revealed

Ghibli PHEV will launch Maserati's electrification offensive

The hybrid variant of the Maserati Ghibli  announced in 2019 is allegedly scheduled to make its public debut during the 2020 Beijing Motor Show. The yet-unnamed model will launch the Italian brand's electrification offensive. Sources familiar with Maserati's plans told Automotive News Europe the Ghibli hybrid will greet the public for the first time when the Beijing show opens its doors on April 21. Going hybrid in China makes sense on several levels. It's an important market for Maserati, the current-generation Ghibli (pictured above) broke cover at the 2013 Shanghai auto show, yet it's a country it has struggled to gain a secure foothold in. Adding electrified options to its range could give its annual Chinese sales a big boost because officials are promoting cars with a plug to curb pollution. There's no word yet on what kind of hybrid technology the Ghibli will receive, though Automotive News Europe speculated it will be a plug-in setup capable of powering the sedan on electricity alone for short distances. Similarly, it's too early to tell if the Italian firm will drop a hybrid powertrain into the Ghibli as we know it and push it to the market, or if it will also make visual, tech, and other mechanical updates to the seven-year-old model. Maserati hasn't commented on the report, and it hasn't announced when the Ghibli hybrid will make its debut; it only pledged to release the model in 2020. Similarly, we don't know if the sedan will be sold in the United States yet. We've reached out to the company for clarification, and we'll update this story if we learn more. Looking ahead, every model Maserati releases will incorporate a degree of electrification. Some will be hybrids, we expect the existing Quattroporte and Levante models will receive gasoline-electric technology, and we know the replacements for the GranTurismo and the GranCabrio due out in 2021 and 2022, respectively, will be the firm's first battery-electric models. There's a new sports car right around the corner, too, and rumors indicate it will be aimed at the Lamborghini Huracan Evo, but we'll need to be patient to find out what's under the camouflage. Related Video:

Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.