2013 Maserati Gran Turismo on 2040-cars

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2015 Maserati GranTurismo to show new styling language for brand

Despite the fact that Maserati has yet to officially mention the next generation of its grand touring lineup, it seems like we know plenty of details about the upcoming range of Maserati coupes and convertibles. First we heard that the GranTurismo line would be growing to include three models, then we heard that new, smaller two-seater (possibly named Gran Sport) could be here by 2016 and, most recently, reports indicated that the GranTurismo's successor will feature more compact dimensions to better take on the Porsche 911.
Now Edmunds is reporting that the 2015 GranTurismo will mark a major evolution in the design language for the Italian automaker, while the Levante SUV will get the current styling cues found on the 2014 Quattroporte and 2014 Ghibli. The article also says that Maserati is planning to offer its models with a wider range of available colors and that it will introduce new limited-edition models as well all in hopes of selling 50,000 units globally by 2015.

2020 Maserati Ghibli getting a hybrid powertrain, start of brand revamp

Maserati has officially announced its product plans for the next couple of years, and the company is beginning to embrace electrification. It all starts next year with the 2020 Maserati Ghibli, which will receive a hybrid powertrain. Maserati didn't specify whether it would be the only powertrain, but we would expect that it will still offer some fully gas-powered engines such as the 424-horsepower turbocharged 3.0-liter V6 in the current model. In the same year, we'll finally see Maserati's next sports car that the company has confirmed will have electric power. By all accounts, it should be the production version of the Alfieri concept that made its debut five years ago. Maserati also confirmed that the Alfieri will not replace the GranTurismo. Instead, the GranTurismo will be getting a new generation. Reports say the new GranTurismo will arrive in 2021. Maserati will also add another crossover to its lineup. Reports say it will be smaller than the Levante. We should see it sometime in 2020, since early production tests will wrap up late that year and in early 2021. Maserati didn't say specifically if there will be an electrified version, but past reports would suggest at least a hybrid will be available. Finally, Maserati mentioned that Quattroporte, Levante and Ghibli will all continue on with some updates. Expect mild facelifts and powertrain updates to them over the next couple of years, rather than a major redesign. Maserati will also be developing more advanced driver assist systems, including a system similar in scope to Cadillac Super Cruise that will allow hands-free highway driving and lane changes.

UPDATE: Stellantis says it is not selling Maserati

In a joint statement, Stellantis and Maserati have refuted reports that the Italian brand could be sold: Stellantis has no intention of selling the Trident brand, just as there is no intention of aggregating Maserati within other Italian luxury groups. Stellantis restates its unwavering commitment to Maserati’s bright future as the unique luxury brand within the 14 Stellantis brands. Maserati is in a transition period toward electrification with its Folgore BEV program: today the Trident offers GranTurismo and GranCabrio in ICE and BEV versions, Grecale in ICE, mild-hybrid and BEV versions, while we confirm that successors of the Quattroporte and Levante are also in preparation. Maserati's mission is to write the future of mobility through the best performance in the luxury segment, focusing on the desires of its customers. To achieve its goals, the brand precisely targets a highly specific audience. Maserati is therefore setting up a series of initiatives to expand its presence in the global market, to strengthen its brand image and to underline the uniqueness of its products. Maserati is facing a major challenge and must remain focused on its objectives in the coming months. Stellantis reaffirms its commitment to its entire portfolio of 14 iconic brands and recalls that each of them has a 10-year horizon to build a profitable and sustainable business, while recognizing that market volatility and temporary situations may cause fluctuations. The original story continues: Maserati posted disappointing sales and revenue figures shortly after Stellantis CEO Carlos Tavares warned that the group can't afford to have brands that don't make money. While nothing is set in stone, one of the group's executives said that selling the brand isn't off the table. Industry trade journal Automotive News Europe (subscription required) learned that Maserati sold approximately 6,500 cars globally between January and June 2024, down from around 15,300 units during the same time period in 2023. It posted an adjusted operating loss of ˆ82 million (about $88.7 million) during the first six months of the year, compared to a profit of ˆ121 million (about $130 million) in 2023. "The first half has been disappointing," admitted Natalie Knight, the chief financial officer at Stellantis, on a call with journalists.