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Maserati planning second smaller SUV?

Maserati's product plans have taken a few wild turns, but as we get closer to production dates for the long-awaited offerings things are getting a wee bit clearer. The the sixth-generation Maserati Quattroporte is here, and a quick recap according to a report in Car and Driver has the smaller Ghibli sedan on Chrysler's LX/LY platform next, then the next-generation GranTurismo coupe and cabrio on a Maserati platform, then the Kubang SUV concept (pictured) that, for production, will become the larger Jeep-Cherokee-based Levante SUV.
All of which gets us to 2015. That same year, according to the report, the Levante will get a brother: a smaller SUV or crossover, perhaps sized like the Kubang concept, to challenge the Audi Q5 and the Porsche Macan. It is predicted to use the Compact US Wide platform, built for front-wheel and all-wheel-drive vehicles, that supports the Dodge Dart and 2014 Alfa Romeo Giulia. In addition to giving the premium brand a competitor in what is a very popular segment, a Maserati move slightly downmarket can help fill a gap while Fiat brass figures out what to do with Lancia.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati Levante Launch Edition debuts with pretty matte blue paint

Maserati has some small fish news today for the Geneva Motor Show: It plans to introduce a Levante Trofeo Launch Edition and ultimately sell 100 across the globe to kick off sales of the high-performance crossover. We're mostly taken by the Blu Emozione matte paint on the one shown here. Carbon fiber inserts on the bumpers, side skirts and hood make up the exterior changes for the Launch Edition. If you don't opt for the purplish blue (but why wouldn't you?), then Giallo Modenese and Rosso Magma are also on the table. For the less Italian inclined, that means yellow and red. Only 22-inch wheels will be fitted to the Launch Edition, with the choice being either a glossy or matte finish. Brake calipers are then painted in blue, yellow, red or silver. We'd have to recommend the blue calipers to go with the blue paint. Unique interior elements include a special, full-grain black leather. The Trofeo logo is embroidered on the headrests, and there's color-contrasting stitching throughout. The stitching's color corresponds to the exterior paint color you chose. The Trofeo is the hottest version in the Levante lineup, fitted with the 3.8-liter twin-turbo V8 assembled by Ferrari in Maranello — note, the V8 is Ferrari-derived but not identical to the V8 out of the 488. We drove it awhile back and found it to be more than enticing as a performance SUV. Pricing for the Launch Edition is not currently available, but a normal Trofeo starts at $171,475. Related video: