2013 535i Gran Turismo Simply Like New! Loaded! Below Wholesale! Call Toll Free on 2040-cars

Auto blog

2017 Maserati Levante First Drive

You can argue all you want about whether or not certain companies should build crossovers. That's what the comments section is for. We'd argue that Maserati should have done it a long time ago, having shown its first crossover concept back in 2011 and only delivering on it now. Porsche blazed that trail with the Cayenne and others have followed suit since, racking up big sales. It's a little odd, then, that after waiting so long to get in the game, the Levante came together in just 22 months. Blame nationalism. The original plan was for the Levante to be based on and built in Detroit alongside the Jeep Grand Cherokee. That changed when Sergio Marchionne decided, in his dictatorial way, that all Maseratis and Alfa Romeos would be designed, engineered, and manufactured in Italy. So the team hit reset, borrowed the Ghibli platform, and went about creating a not-quite-a-crossover, taller-than-a-wagon hatchback with air suspension. Just shy of two years later, we're driving the Levante. In Italy, naturally. The dimensions and stance are what set the Levante apart from the abundance of luxury performance crossovers and emphasize its Italianness. It's longer, wider, and lower than a Porsche Cayenne or the Grand Cherokee it was nearly spawned from. The hood looks impossibly long in person because it is really long. The front end takes inspiration from the Alfieri concept, and there's a refreshing lack of mesh or filler between the grille's thin vertical slats. It can stand to be so open because there is a set of active grille shutters just behind to manage airflow. What would be usable cargo space on a blockier crossover is sacrificed by a rakish hatch, which looks pretty and we're told routes air in a particularly aerodynamic-friendly fashion. Instead of building the boxy version first, Maserati took the gamble and went straight to the fashionable coupe-ish shape. That foresight paid off, as it seems the coupe-like SUV trend is here to stay. For all the scrambling that must have gone on to produce this new model so quickly, it doesn't present like a rush job. Sure, most of the engineering was already done for the Ghibli and Quattroporte, but the Levante actually feels like a more complete effort than those cars. The attention to detail is most felt in the cabin, where the latest corporate infotainment system has been neatly integrated into familiar surroundings.

Lightning strikes behind the grille of Maserati's first hybrid model

Maserati's first production-bound hybrid powertrain will be inaugurated by the Ghibli, its entry-level model. The Italian firm released a short preview video to announce the model's imminent global debut. Posted on its official Facebook page, the 10-second-long video shows the front end of a Ghibli with blue lightning crashing across its grille, a feature that will presumably not be available on the production car. Although it doesn't reveal the hybrid's final design, let alone what's behind the grille, the flick confirms the gasoline-electric Ghibli will not look drastically different than the gasoline-only model. Minor trim differences will set the two sedans apart. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. As we've previously reported, we expect the Ghibli will receive a plug-in hybrid drivetrain (rather than mild or standard hybrid technology) capable of powering it on electricity alone for short distances. It will stand proud as the first in a long line of electrified Maserati models, because every car the brand releases in the coming years will incorporate some degree of electrification. Additional hybrid models are in the pipeline, and the replacements for the GranTurismo and GranCabrio due out in 2021 and 2022, respectively, will be Maserati's first electric cars. Maserati will introduce the hybrid Ghibli online on July 16 at 1 p.m. in Modena, Italy, which is 7 a.m. in New York City and 4 a.m. in Los Angeles. Additional information (including details about American availability) will be published right after the car breaks cover, and deliveries are tentatively scheduled to start before the end of 2020. What's next? The on-going COVID-19 pandemic side-tracked Maserati's plans, but 2020 remains on track to become one of the most significant years in the company's 106-year long history. It's putting the final touches on a mid-engined coupe tentatively called MC20 that will receive a new, 630-horsepower V6 engine developed in-house. The two-seater's unveiling is now scheduled for September 2020, and it will hit the track shortly after its introduction.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.