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Step inside the secret lab creating Maserati's future

MODENA, Italy – Driving Maserati's raucous GranTurismo MC and the effortlessly quick Levante SQ4 back to back feels like traveling through time. Horsepower doesn't go out of style, but a user interface quickly does, and the GranTurismo looks like it's from another era in that respect. Designers, engineers, and executives are busily orchestrating a transformation that will ensure the 105-year old firm's next leap forward is even more dramatic. Autoblog went behind the scenes in Maserati's Innovation Lab – which has never been opened to outsiders before – to find out how the looming metamorphosis will shape Fiat-Chrysler Automobiles' (FCA) flagship brand. Maserati is on the brink of a ground-up redesign that will take it into new segments of the market, and diversify its powertrain palette. We heard the term electrification used on many occasions during our visit, though company officials resorted to automotive omerta when we asked for additional details. An earlier product plan reveals every upcoming addition to its line-up will be available with an electric powertrain, and there will be quite a few cars to electrify. Historically a small, almost niche automaker, Maserati is on track to release five new models between 2020 and 2023, including a second SUV positioned below the aforementioned Levante, plus replacements for most of its current cars. Technology is playing a significant role in Maserati's renaissance. The company's four-year-old Innovation Lab is home to simulators capable of reproducing six months' worth of wear and tear in two weeks. Engineers can dial in a variety of situations, locations, and road conditions, ranging from a winding country road in France to a busy highway in southern California. They can digitally insert potholes, add rain or fog at the push of a button and remove either just as quickly, and put virtual prototypes on a long list of race tracks around the world, including the Nurburgring. Digital wind tunnels help the team test future cars well before they're built. This approach saves time and money, explained Luca Dusini, the man responsible for Maserati's vehicle dynamics testing and simulation. Making every dollar and each minute count is key to pulling off such an ambitious overhaul. 90% of development work is carried out on the various simulators, according to Dusini. This is significant, because Maserati is developing most of the technology it will pack into its future models from scratch.

Next-generation Maserati Gran Turismo, Gran Cabrio confirmed

The Maserati Gran Turismo will return for a second generation after all. The Italian automaker confirmed the on-again, off-again grand tourer as it presented its financial results to investors.  The Gran Turismo coupe and its convertible offshoot, the Gran Cabrio, were both included in the five-year plan parent company Fiat-Chrysler Automobiles (FCA) presented in 2014. Their future began looking grim when they disappeared from the company's road map, according to Motor Authority. We know Maserati is busily working on another, more hardcore sports car inspired by the Alfieri concept, and odds are insiders worried releasing two similar models in the same price bracket would confuse buyers and torpedo both nameplates. The latest from Maserati's Modena, Italy, headquarters is that development of the next Gran Turismo is back on track. Additional details about the car remain under wraps, but Maserati's presentation noted every car it releases beginning in 2020 will be offered with a battery-electric powertrain. The current, 12-year old Gran Turismo (pictured) has been V8-only for its entire career, and we wouldn't be surprised to see the eight-cylinder return as an alternative powertrain for buyers who don't want an EV. Maserati has previously made it clear that it won't commit to an all-electric future. Maserati's product master plan pegs the next Gran Turismo's debut date at some point in 2021. Keep in mind the company isn't exactly known for timeliness. Even if we see the model during 2021, it's unlikely to appear in American showrooms until 2022 at the earliest. The Gran Cabrio will arrive the following year, so it will likely launch as a 2023 model. That means the current Gran Turismo and Gran Cabrio will likely remain in the firm's lineup for two or three additional years. The presentation reaffirms Maserati's commitment to finally becoming a full-line automaker. In 2020, it will give the Levante, the Ghibli, and the Quattroporte a mid-cycle refresh, and it will release the aforementioned production version of the Alfieri concept introduced way back in 2014. Then 2021 will bring a smaller SUV, and a convertible variant of the yet-unnamed Alfieri-inspired model. Finally, the Quattroporte and the Levante will be replaced in 2022 and 2023, respectively. Maserati will need to keep the Gran Turismo and the Alfieri in two distinctly separate segments.

Maserati Levante SUV previewed in patent drawings

Maserati is set to become the next high-end automaker to get into the crossover game with the impending launch of the Levante, and this could be our best look at it yet. Revealed in drawings reportedly filed with the patent and trademark office in Australia, these line drawings give us an idea of what to expect from the design of the Trident marque's upcoming crossover. The styling looks fairly consistent with what we've come to expect from the Ghibli and Quattroporte sedans, only in a higher-roofed, liftback form. Evident in the design are the Modenese automaker's grille and lighting forms, its signature portal vents along the front fender, powerful rear haunches and a steeply raked tailgate. Previewed by the Kubang concepts of 2003 and 2011, the Levante will be a vital product for Maserati's expansion – just as the Bentayga will be for Bentley, the F-Pace for Jaguar, the DBX for Aston Martin and the Urus (if ever approved) for Lamborghini. Expect it to pack the same V6, V8 and diesel engines as the aforementioned existing sedans when it debuts sometime soon into the new year ahead. Related Video: