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Maserati Levante could get a V8 to battle the Cayenne Turbo

Maserati's new Levante crossover is based on the platform shared by the Ghibli and Quattroporte sedans. The Quattroporte's top engine is a 523-horsepower, twin-turbo 3.8-liter V8. When asked if that engine would fit in the Levante, a Maserati engineer gave the answer we were hoping to hear almost immediately. "Yes, it fits, and we have a prototype already," said Davide Danesin, the head of Maserati vehicle programs. The Levante will launch with two models, both of which use the 3.0-liter twin-turbo V6 that Ferrari builds for Maserati, but in two different tunes. The first generation of the V6 launched in the Ghibli and Quattroporte. While the V8 is only currently used in the rear-drive Quattroporte GTS, Danesin assures us that packaging the V8 and an all-wheel-drive system works. There is that prototype, after all. The fact that Danesin volunteered that a V8 prototype exists leads us to believe it's being very seriously considered, since manufacturers reluctantly acknowledge that there will even be a future, let alone one that will bring new, as-yet-unannounced products. Maserati officials caution that it may be tough to make a case for such a vehicle, however, as the over-500-hp SUV segment is pretty small, at about 12,000 units per year by their estimates. It's also relatively crowded, with the logical bogeys being the Porsche Cayenne Turbo (520 hp) and Turbo S (570 hp) and the Range Rover Sport SVR (550 hp). None of them will touch the Levante's upcoming American cousin, the Hellcat-powered Jeep Grand Cherokee Trackhawk, but that's cool. View 21 Photos We'd guess that the yay/nay on a V8 Levante will hinge on the overall popularity of the new model as well as the mix of 345-hp Levante versus 424-hp Levante S models once customers start ordering. Which is to say, if you think you'll want a V8 Levante eventually, get out there and buy a few Levante S models when they hit dealers this October. In other Maserati powertrain news, we're told the second-generation V6, which makes 20 more horsepower in its angriest tune and debuts in the Levante, will show up in the Ghibli and Quattroporte "soon." We'd peg that at mid-cycle refresh time, which should be in a year or so. The second-gen V6 gets its extra power from re-profiled camshafts, some redesign work on the heads, and other tweaks, likely in software. Oh, and for more on the first Maserati crossover and that updated engine, watch for our first drive of the twin-turbo V6 Levante very soon.

Mysterious Maserati test mule could be upcoming Alfa Romeo Giulia

Well well well, what have we here? The truth is that we don't know. It seems to be a Maserati Ghibli, but since that model is already out on the market, we're likely looking at something else. Just what is the question, and the answer likely lies in the wheelbase. While this test mule, spied undergoing cold-weather testing in northern Sweden, is clearly wearing the bodywork (and likely most of the mechanical bits) from the Ghibli, it's riding on a shortened wheelbase. Which tells us this could be one of two things: it's likely to be a test mule either for the upcoming Maserati Alfieri sports car, or for the new Alfa Romeo Giulia. The Alfieri was presented in concept form at the Geneva Motor Show back in March, foreshadowing a new sports car to serve as a halo model in the Maserati lineup. The production version is expected to be smaller and nimbler than the existing GranTurismo and positioned against the likes of the Porsche 911, Jaguar F-Type and Mercedes-AMG GT, to name just a few. The Giulia, meanwhile, is slated to be the first all-new Alfa Romeo since the arrival of the 4C last year and the Italian marque's first mainstream model since the launch of the Giulietta in 2010. The new sedan is expected to go after the likes of the BMW 3 Series and the new Jaguar XE, slotting in below the larger Maserati Ghibli that seeks to challenge the 5 Series and XF. If this is indeed a test mule for the new Alfa sedan, the quad tailpipes would seem, as our spy photographers point out, to indicate it's laying the groundwork for the GTA performance version. One way or another, there's something enticing to be coming soon from Italy, so watch this space.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.