2012 Maserati Gran Turismo Pininfarina on 2040-cars

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Maserati cutting Ghibli, Quattroporte production on slowing demand

If Maserati is going to meet its ambitious sale targets, it's going to need to grow as fast as its cars can accelerate. But lately, the Trident marque has seen demand for its luxury sedans flattening, if not receding. And now Maserati has had to cut production to avoid overshooting demand. We've been seeing reports of production being trimmed at the company's Grugliasco plant near Turin, Italy, for over a month now. But while earlier reports seemed to indicate the trouble was rooted in supplier issues, the latest suggests that slowing demand is the culprit. According to Automotive News Europe, parent company Fiat Chrysler Automobiles has had to cut the number of shifts at Grugliasco (where the Ghibli and Quattroporte are produced) from 12 per week to 10. "Fiat has told us that workers at the Grugliasco plant will be working for three weeks out of four up until July," union leader Federico Bellono told ANE. "The company is predicting production of about 30,000 to 35,000 cars at Grugliasco this year. I think it will be closer to 30,000." Last year the plant produced 34,000 units, with the sedans accounting for the bulk of Maserati's sales. Of the 36,448 units the Modena-based automaker sold last year, 23,500 were Ghiblis and 9,500 were Quattroportes, with the GranTurismo accounting for just 3,500 units. That's up considerably from the total of 15,400 units it sold in 2013, but is still some ways off from the 50,000 it hopes to reach this year and the 75,000 it aims to achieve by 2018. The arrival of the upcoming Levante crossover, as well as the Alfieri sports car and new GranTurismo, will surely help. But if Maserati is going to reach its ambitious sales targets, it's going to have to find more buyers for its core sedans. Repeated requests made by Autoblog for comment from Maserati have yet to be answered, but we'll be sure to update you if and when relevant new information comes to light. Related Video:

Maserati preparing electric Quattroporte for 2028

Maserati's range will look a lot different in 2030 than it did in 2020. The brand has already confirmed that the Quattroporte and the Levante will both be replaced by electric models, and it told us when we'll see both models while shedding light on the other cars in the pipeline. The final Quattroporte rolled off the Turin, Italy, assembly line in December 2023. The smaller Ghibli and Maserati's V8 engine died at that time as well, and they're not coming back. Instead, the brand will remain without a sedan in its lineup until 2028, when it plans to release an electric follow-up to the Quattroporte. It's too early to provide concrete details about the model, but Maserati released one interesting tidbit of information: While the EV will carry the historic Quattroporte nameplate into the 2030s, it will be closer to the Ghibli in terms of size. When it lands, the next Quattroporte will join a battery-powered SUV described as an E-segment model that sounds a lot like the Levante's electric replacement. Production of the Levante continues, even without a V8 option, and we don't know when the big SUV will retire yet. As of writing, it sounds like both models will be only offered with an electric drivetrain. Until then, Maserati will continue to offer gasoline- and battery-powered versions of the cars in its range. We've seen and driven the GranTurismo Folgore, and the coupe will spawn a convertible called GranCabrio later in 2024 that will also be available with either a 3.0-liter twin-turbocharged V6 or three electric motors. Even the MC20 supercar will be offered with electric power: The Folgore model previewed in 2020 will reach production by the end of 2025. Note that these EVs won't replace the gasoline-burning variants: "We're going to let buyers decide [whether they prefer the V6 or the EV]," Maserati told me. Maserati stresses that all of these electric models will be designed, developed, and manufactured in Italy. It notably invested a significant amount of money into modernizing the research and development center it operates deep within its decades-old headquarters in Modena. Related video:

Maserati MC20 gets the Mansory treatment and a 720-hp V6

German tuner Mansory has added the Maserati MC20 to its range of heavily-modified exotic cars. Called First Edition, the coupe receives a body kit made largely of carbon fiber to keep weight in check, a completely redesigned interior, and a generous 99-horsepower bump. Power comes from an evolution of the regular-production MC20's excellent Nettuno engine. The twin-turbocharged, 3.0-liter V6 develops 720 horsepower and 627 pound-feet of torque, up from 621 and 528, respectively, in the stock MC20. Mansory made several software changes and fitted a high-performance exhaust system developed in-house to achieve the increase. The mid-mounted V6 spins the rear wheels via an eight-speed automatic transmission. It sends the coupe from zero to 62 mph in 2.7 seconds and on to a 205-mph top speed. Odds are you can hear the First Edition coming before you see it, and once it comes into sight it's impossible to ignore. The tuner fitted a body kit that includes wider front air intakes, an aggressive-looking front splitter, vents integrated into the fenders, a new engine cover with a scoop that gives the V6 additional cooling air, a massive rear wing, and a wide air diffuser. Some of the carbon fiber parts are left unpainted to give the First Edition an even more striking design, while 21-inch front and 22-inch rear wheels add a finishing touch to the custom look. Inside, nearly every component and surface has been redesigned to some extent. The seats, dashboard, door panels, and even the footwells are lined with what Mansory calls "glove-soft" leather upholstery. Most of it is yellow, which was chosen to echo some of the exterior trim, but the tuner added white accents for contrast and Italian flag-colored stripes to both seats and the two massive shift paddles.  Mansory hasn't released pricing details but nothing suggests the MC20 First Edition is cheap; the standard car carries a base price of about $220,000. Looking ahead, the firm plans to release a full range of modified MC20s including at least one based on the Cielo convertible.