2011 Maserati Gran Turismo S Cabrio 15k Miles on 2040-cars

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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati plans to launch Alfieri and GranTurismo by 2018

Maserati reportedly aims to have the next GranTurismo and the Alfieri (concept above) on the market by the end of 2018. According to Drive, we should see the GT sometime in 2017, and the production Alfieri doesn't arrive until 2018. The company's five-year plan in 2014 originally slated the Alfieri to arrive first in 2016 and the GranTurismo in 2018. The Alfieri will have a modified version of Maserati's current chassis, but the tweaks will incorporate more aluminum, which will make the new sports coupe lighter. "Today the architecture is shared between Ghibli, Quattroporte, and Levante," Maserati engineer Davide Danesin told Drive. "With the Alfieri we think we need to make another step on the architecture so we're going to arrive at another more sporty architecture, with some common basis but with development from there." The Alfieri and GranTurismo will also likely use Maserati's latest turbocharged V6 and V8 engines. However, the power will only go to the rear wheels because the company doesn't think all-wheel drive is right for them. "So let's say for the next sports car we don't foresee all-wheel drive to be the best option for the style. We also have some solution for some sports cars with all-wheel drive for the future but that is not what we're working on now," Danesin told Drive. After the stunning concept in 2014, the longer wait for the production Alfieri is disappointing, but at least the model appears to be still on the way. Recent rumors suggested the 2+2 sports coupe was on hold because of the weakening market in China. Company boss Harald Wester also refused to speculate about the model's future at the Geneva Motor Show, but he said the GranTurismo would arrive first. Related Video:

Maserati Levante SUV may be built in Italy after all

In July Fiat halted its investments in Italy, putting on hold plans for the Maserati Levante SUV to be built at the automaker's flagship factory in Turin. But Fiat CEO Sergio Marchionne, whose company owns Maserati, met with unions on Wednesday, and he may announce plans to move forward with production of the SUV at the Mirafiori factory if the CEO and the unions reach an agreement, Bloomberg reports.
Marchionne is reportedly about ready to build new cars at Fiat's largest and oldest factory, on the grounds that 5,300 workers accept extended temporary layoffs through most of next year in a slowing European auto market. If unions don't accept the deal, it's not clear whether Fiat would still consider building the Levante at Mirafiori or not.
The Levante, Maserati's first SUV, is based on the Jeep Grand Cherokee platform, and we reported two years ago that it would be built in Detroit next to its Jeep cousin. Obviously those plans have been altered considerably in the intervening period of time.