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Maserati orders triple on strength of Quattroporte demand in China

Considering Maserati sold all of 6,300 cars globally in 2012, its goal of selling 50,000 by 2015 seemed like a bit of a stretch to say the least, but it turns the Fiat-owned automaker was on to something. Reuters is reporting that Maserati has already received about 17,000 orders for cars this year, with help from the new 2014 Quattroporte and strong demand in China.
The US continues to be the top market for Maserati sales, but the report quotes Harald Wester, brand chief executive, as saying that China is now the top market for Quattroporte. As big of an improvement as this is it bears mentioning that the Ghibli isn't even on sale yet and the Levante SUV, a redesigned GranTurismo and a new 911-fighting coupe are still waiting in the pipeline.

Check out the Maserati Levante's not-finished interior

Maserati continues to develop the Levante luxury crossover years after previewing it as the Kubang concept, but new spy shots give us the best look yet at the interior of this long-awaited CUV. Our spies think we could finally see the production version as soon as the Geneva Motor Show in March. Look past the giant computer screen, keyboard, and rat's nest of wires to get an idea of what Maserati has in store for the Levante's wealthy occupants. The company fits the luxury crossover with thickly bolstered leather seats to hold front passengers tight, and the driver grips a three-spoke steering wheel. A piece of cloth partially covers the infotainment system, but its position echoes the one on the Ghibli. A wood-trimmed center console features several buttons, including a large control dial. This Levante's exterior camouflage and cladding hide a lot, but it's clear that the design sticks fairly close to last year's patent drawings. The big hump on the roof also can't hide the coupe-like arch that leads to the rear hatch. Maserati's crossover uses a tweaked version of the platform from the Ghibli and Quattroporte and likely shares their turbocharged V6 and V8 engines, too. The Italian company has high hopes that the Levante's mix of luxury and performance appeals to customers in the booming CUV segment because a success could turn around the brand's flagging sales. However, the vehicle needs to compete in a rapidly crowding market of high-priced entries that would soon include models like the Bentley Benayga, Lamborghini Urus, and Aston Martin DBX. Related Video:

Bizarre Levante mule proves SUV will ride on Maserati platform

When Chrysler was developing the current Jeep Cherokee, matte black, lifted Alfa Romeo Giuliettas weren't an unusual site around the company's Auburn Hills, MI headquarters. That's because the Jeep rides on a modified version of the Alfa's platform.
Judging by these images, Maserati is following a similar path for the upcoming Levante. The presence of the modified and lifted Ghibli basically confirms that the company will look in-house for the new CUV's platform rather than outsource it to Jeep (otherwise, we'd be seeing modified Grand Cherokees running about).
The mule's Ghibli body has been fitted with a number of tweaks. Most notable are the higher roof and stretched wheel arches, which we're guessing are an attempt at increasing the sedan's center of gravity and width, respectively, in a bid to match the eventual production model.