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Maserati Levante production starting next year, Alfieri could come within 28 months

Maserati is on a roll. The new Ghibli and Quattroporte have been huge successes, and it unveiled the gorgeous Alfieri concept (pictured above) at the 2014 Geneva Motor Show. The next step for the brand is getting the Levante crossover into production.
"We are getting Mirafiori ready for production [of the Levante]. The first bodies are expected for 2015," said Fiat CEO Sergio Marchionne to Reuters in Geneva. He also said that there isn't much keeping the Alfieri off the streets. "The platforms and motors are there. Technically, production could start in 24-28 months," he said. However, Marchionne refused to say whether the company would actually give the concept a green light to be built.
Fiat hopes to be profitable again by 2016, and while its acquisition of Chrysler is certainly going to help, rejuvenating Alfa Romeo and Maserati are also a major part of the plan. In 2013, the Italian luxury brand saw sales more than double to 15,400 vehicles. Maser is still far away from its goal of selling 50,000 units by 2015, but it's quite a start. Fiat bought Maserati in 1993, but business went through a decade or more of doldrums and falling sales. It appears that the century-old brand is finally finding a path forward with some gorgeous new cars.

Maserati reorganizes, tries to sharpen the trident

When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.

2022 Maserati Grecale spy photos show new SUV behind Stellantis gates

Here’s our first good look at the upcoming Maserati Grecale. Maserati dropped a few shadowy and blurry images as a teaser a couple months ago, but they only provided a vague idea of what we should expect from the compact crossover. The blue camouflage theme is one consistency, and it seems the level of coverage on the car is similarly enveloping. It's deception following deception up front, as the hood features strange bulges, and the headlights look taped on. The only visible opening is a grated intake in the lower side bumper area. That said, we do have a better look at the proportions without blur or confusion. Rumors point to this crossover using the Alfa Romeo-developed Giorgio platform, despite reports of that platform not having much of a future at Stellantis. That means it should be similar in size to the Alfa Romeo Stelvio. Seeing it parked nearby a camouflaged Jeep Compass, this approximation appears to ring true. It looks like itÂ’s a bit larger than the Jeep, which is as it should be, considering the Grecale should be one class larger. Those big, wide hips are visible from the front three-quarter angle, but theyÂ’re extra dramatic from the rear. We have a feeling that the Grecale is going to look much sportier than the Levante does, and hopefully more handsome, too. The big, quad exhaust poking out the back is another big hint in that direction. All the powertrain details are still shrouded in mystery, but the likely options are a base four-cylinder turbo and a boosted V6 as the upgrade. WeÂ’ll be especially interested to see if the car launches with a Trofeo model to compete with other high-powered compact models like the Porsche Macan Turbo, BMW X3 M and Mercedes-AMG GLC 63. From the shape we can see here, it looks like the Grecale will be a traditionally-shaped crossover, albeit one with a pretty severe angle to its rear window. ThereÂ’s a fairly large hood of a rear spoiler to hang over that window, but the dominating feature out back are the horizontally-stretching rear taillights. Everything else is covered in camo, so weÂ’ll need to wait for Maserati to reveal its secrets when itÂ’s good and ready. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.