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2018 Maserati Ghibli gets new lights and grille

It's been nearly four years since Maserati introduced the 2014 Ghibli, and it's soldiered on largely unchanged. Finally, Maserati is prepping a respectable facelift front and rear. The changes seem to be concentrated on headlights and grilles. The lights now appear to have a chrome or aluminum highlight that curves upward, dividing the LED running lights from the rest of the lighting. This is a distinct difference from the current highlight that curves downward. Also, the grille now looks to have a more rounded shape, closer to the oval grilles of early- and mid-2000s Maseratis. The lower grille also seems to have smaller inlets at each corner. At the back, the rear bumper has clearly been reworked. Unfortunately, the giant black diaper covering it reveals absolutely nothing. Aside from these changes, the rest of the new Ghibli looks the same. Because this is clearly a mid-cycle refresh, we expect to see the car fully revealed by the end of the year, with vehicles hitting the lots early next year. Related Video:

Ram/Jeep Ecodiesel engine has Maserati roots

The 3.0L turbodiesel V6 in the 2014 Ram 1500 EcoDiesel earned a slot on Ward's Automotive 2014 10 Best Engines for its power, fuel economy and refinement. In a piece looking at how Fiat subsidiary VM Motor developed the engine, Ward's also makes note of the fact that the same lump goes in diesel versions of the Maserati Quattroporte and Ghibli. They're tuned a bit differently, naturally, with the QP putting out 275 horsepower and 442 pound-feet of torque, the smaller, lighter Ghibli making do with the same number of horses but a lower torque output of 420 lb-ft.
The 240 horsepower and 420 pound-feet put out by the oil-burning six-cylinder in the Ram was tamed with a host of advances, but it appears that Ram hasn't tamed demand: the initial allocation of 8,000 engines was spoken for within three days of the truck going on sale. Head over to Ward's to read the story of how Ram worked out the equation light-duty-pickup + diesel = success.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.