2009 Maserati Gran Turismo S With F-1 Transmission - Rare on 2040-cars

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Maserati releases quartet of videos featuring new Quattroporte

In case you missed it, Maserati has decided to introduce the world to its next Quattroporte well ahead of its official debut at the 2013 Detroit Auto Show in January. As expected, it's beautiful.
Not content to leave well enough alone, the Italian automaker has revealed a series of videos to go along with the six images and press release it had already let loose upon the globe's unsuspecting automotive press.
We're still a bit shaky on the details, but Maserati says the Quattroporte's new engine, assembled by Ferrari in Maranello, will "[establish] new benchmarks for Maserati in terms of power and acceleration." That sounds good to us, though we're not sure if that means 530 horsepower as possibly alluded to by the license plate on the press shots. We also note that the automaker says the car is designed to accept "a wide range of engine architectures," so that rumored supercharged V6 sounds likely.

Proof that the Maserati-powered Lazareth LM847 quad actually works

The craziest thing about the Lazareth LM847 isn't the 4.7-liter V8 engine sourced from Maserati. It's not the four-wheeled motorcycle design. It's not even the fact that its axles are hinged to allow the machine to lean into corners. No, the craziest thing is that the LM847 actually works. See for yourself in the video up above. Granted, the rider isn't pushing the LM847 very hard. In fact, he may as well be riding a scooter. It's got 470 horsepower and 457 pound-feet of torque, which means it really should be quite fast in a straight line. But considering the 880-pound weight, awkward-looking riding position, single-speed transmission, and the massive amount of torque wrenching the bike to its side when the engine is revved, we don't blame the rider for taking it easy. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Lazareth Auto-Moto via YouTube, Asphalt & Rubber Maserati Automakers Motorcycle Special and Limited Editions Videos lazareth quad

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.