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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Uber adds supercar rides in Singapore

Order a ride through Uber and you'll have a choice between what kind of car you want or need: Uber Black for standard fare, Uber X for the lowest cost available, Uber Taxi to order a regular cab, Uber SUV if you need to move more people or even Uber Lux if you want a luxury town car service. But customers in Singapore now have another option: to be picked up in a Lamborghini or Maserati. The pilot program launched in collaboration with Dream Drive will allow customers to be picked up in either a Lamborghini Gallardo Spyder or a Maserati GranTurismo to get around the Southeast Asian city-state. Ordering up the Maser will set customers back 165 Singapore Dollars (equivalent of $120 USD) for the first 15 minutes and 7 SGD ($5.10) for every subsequent minute. The Lambo gets the same per-minute rate but begs a higher 200 SGD ($146) base rate. Uber and Dream Drive were even offering free rides over the weekend to launch the initiative. Those prices make riding around in an Italian exotic pretty pricey, especially since you don't actually get to drive them – just ride shotgun. But then cars are quite expensive to begin with in Singapore, where it costs over half a million in US dollars to get a new Maserati in the first place. News Source: Uber via GTspirit.com Green Lamborghini Maserati Supercars Uber singapore

Maserati recalls 26k sedans for rear suspension failure

The Basics: Maserati is recalling all 26,464 examples of the 2014-16 Quattroporte and Ghibli sedans it manufactured between February 1, 2013, and September 18, 2015 and sold or leased to customers in the United States. The Problem: The bolt securing the tie-rod to the hub carrier assembly in the rear suspension may not have been properly tightened during manufacturing, which could cause the suspension to fail and the driver to lose control of the vehicle. Injuries/Deaths: The manufacturer reports that it is unaware of any accidents or injuries to have resulted from this issue. The investigation was prompted by reports of excessive noise. The fix: Dealers will check the bolts in question and replace the hub carrier assembly if necessary. If you own one: Look out for a letter from the manufacturer to arrange service at your local dealer. Related Video: RECALL Subject : Improperly Torqued Rear Tie Rod Bolt Report Receipt Date: MAY 02, 2016 NHTSA Campaign Number: 16V264000 Component(s): SUSPENSION Potential Number of Units Affected: 26,464 Manufacturer: Maserati North America, Inc. SUMMARY: Maserati North America, Inc. (Maserati) is recalling certain model year 2014-2016 Quattroporte and Ghibli vehicles manufactured February 1, 2013, to September 18, 2015. During the assembly process, the rear tie-rod to hub assembly attaching bolt may not have been properly tightened. CONSEQUENCE: An improperly tightened rear tie-rod to hub carrier assembly attaching bolt may allow the tie-rod to separate from the hub carrier, resulting in a loss of control, increasing the risk of a crash. REMEDY: Maserati will notify owners, and dealers will inspect the left and right rear tie-rod to hub carrier assembly attaching bolts to verify that they are properly tightened, replacing the rear tie-rod to hub carrier assembly as necessary, free of charge. The recall is expected to begin on July 1, 2016. Owners may contact Maserati customer service at 1-201-510-2369. Maserati's number for this recall is 303. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Featured Gallery 2014 Maserati Quattroporte S Q4: First Drive View 31 Photos News Source: National Highway Traffic Safety AdministrationImage Credit: Copyright 2016 AOL Recalls Maserati Luxury Performance Sedan maserati ghibli