2009 Maserati Gran Turismo on 2040-cars

Auto blog

Maserati reorganizes, tries to sharpen the trident

When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.

Maserati Ghibli dies by 2024, replaced by smaller Quattroporte EV

In March, when Maserati divulged some of its electrification plans, the automaker's head of product planning said: "We strongly believe that there is a future for the sedan, but probably not for two sedans. One will be enough to meet demand." The company made it clear which of its two sedans would get the nod by letting the world know that the next-gen Quattroporte sedan and Levante crossover would get electric powertrains only. We have a timeline for the demise of the smaller four-door, Maserati's Australian general manager Grant Barling telling Australian news outlet Drive that "The Ghibli will move into run-out phase into 2024." Assuming international markets are on the same timeline, that gives Ghibli intenders two years to stump up the cash for the mid-size Italian thoroughbred. What's good for the Ghibli, but bad for enthusiasts, is that the BMW 5 Series competitor won't cross the Styx alone — it's taking the Ferrari-sourced F154 twin-turbo 3.8-liter V8 with it. In Ghibli Trofeo trim, that engine produces 580 horsepower, 538 pound-feet of torque, and an engine note that will let every creature in the underworld know, "I'm coming."  And yet the Ghibli isn't going away completely. Barling said, "The plan is for the Ghibli and Quattroporte to become one. So the Quattroporte will become a short-wheelbase [model] – Ghibli-sized, but called a Quattroporte." Seems Maserati likes the Ghibli sales volumes but Quattroporte brand recognition. The Ghibli made up 33% of Maserati's global sales last year while the Quattroporte only accounted for 7%. The former nameplate returned in 2013 as a four-door sedan after being a 2+2 grand tourer hardtop and convertible as well as a four-seat coupe, while the Quattroporte has been on sale as a luxury sedan continuously through six generations since 1963.  If there's an ICE engine to keep the Maserati sound alive, it will be the twin-turbo 3.0-liter Nettuno V6 launched with the MC20. The Folgore electric trims will be responsible for the other side of Maserati sound, starting with the GranTurismo Folgore debuting next year with three motors and around 1,200 horespower.   Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Maserati Grecale walkaround

2025 Maserati GranCabrio Folgore is the third flash of Modena lightning

The debut of the 2025 Maserati GranCabrio Folgore completes Maserati's initial trio of battery-electric offerings, the Atlantis High powertrain in this car complementing the Nettuno V6-powered GranCabrio Trofeo that Maserati debuted in February. The first of its kind, the GranCabrio Folgore establishes the six-figure, four-seat, battery-electric luxury grand tourer convertible segment until something like an electric Porsche 911, Mercedes-AMG SL, or reborn Jaguar XKR comes along. At speeds of up to 31 miles per hour, the roof available in five colors folds in 14 seconds and raises in 16. With the top up, trunk space shrinks from the coupe's 9.5 cubic feet to 6.1 cubic feet. Stow the top, there are 4.6 cubic feet available for soft-sided bags. Neck warmers built into the seats come standard, a wind blocker lives on the options menu.   Built around the same 92.5-kWh (83 kWh usable) T-shaped battery and three-motor drivetrain as on the GranTurismo Folgore, maximum output differs from actual output: Each motor can produce 402 horsepower and 332 pound-feet of torque, but the full 1,206 hp needs to wait on stouter battery options. With today's chemistry, Maserati engineers decided to restrain combined output to 751 hp and 996 lb-ft., with even that figure only unlocked in Corsa mode with launch control. The catapult shot to 60 miles per hour is estimated at about 2.7 seconds; top speed is 180 miles per hour.      Shoppers will get a choice of six wheels in staggered 20-inch front and 21-inch rear sizes. Two of those wheel designs are aero-focused and wrapped in EV-specific rubber. Maserati gave a WLTP estimated range of up to 278 miles on a charge, an EPA-rated estimate of 250 miles, which would be on the aero options. Plugging into a DC fast charger capable of 270 kW is said to replenish the battery from 20% to 80% in 18 minutes, and add 62 miles in five minutes.  The interior's a mix of reborn Maserati and the special touches applied to the hardtop electric sibling, meaning the quartet of digital displays (gauge cluster, infotainment, HVAC, and clock), 18-way front seats in recycled Econyl or leather, 16-speaker Sonus Faber audio, and carbon fiber trim inlaid with copper filaments. The automaker's also giving owners a wallbox with purchase, and has hooked up a single-pay system to use a range of chargers from different infrastructure companies. Order books open in August, and Maserati anticipates deliveries beginning in Q4 this year.