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Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.

Maserati Fuoriserie customization program arrives in the U.S.

Furioserie means "custom-built" in Italian, and luxury automaker Maserati introduces the word to U.S. and Canada with its Fuoriserie customization program. Now, this isn't custom custom, the way one would order a one-of-one Ferrari. It's more like Maserati's version of BMW Individual or Mercedes-Benz designo, opening access to new styles and colors, but doing so with the starting point of three themed collections. We're not given too many details about how details distinguish the themes, but the Corse collection focuses on the brand's racing heritage, using "innovative pigments" to re-create historically accurate colors, and including "original components" (what other kind are there for an OEM?). Unica, which means "unique," serves fans of contemporary fashion, art and culture with color and materials palettes that look forward to next year's trends. Futura goes on ahead of the others, highlighting "an appreciation for technology and new materials" that balance performance with sustainability from the worlds of product design, interior decor and sportswear. As examples of what can be done, Maserati created three Fuoriserie vehicles. The Corse-dressed Ghibli Trofeo adopts a livery recalling the Maserati Birdcage in Trofeo Blu, with 21-inch dark Orione ("orion") wheels red brake calipers outside, black and grey sport seats with the brand's Zegna Pelletessuta leather coverings and gloss carbon macro twill trim inside. We're not sure which collection the Orange Zest Metallic Levante Trofeo with its 22-inch Orione wheels pulls from, but it's got a full grain black leather interior with contrast stitching in a "living coral" hue. The Quattroporte Trofeo gets Verde Royale Metallic exterior paint, a set of 21-inch Orione wheels with black brake calipers, and the same Zegna-dressed sport seats and gloss carbon macro twill trim. There's a survey Fuoriserie shoppers can take to find out which collection matches their personality. And that's only a starting point, Maserati saying that salespeople will work with the customer "to determine [the customer's core values" and so create an appropriately representative car.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maserati details the new, 630-hp V6 that will power its mid-engined MC20 coupe

Maserati is done leaning on former sister company Ferrari for technical support. It has unveiled the six-cylinder engine it designed and will build in-house to power the MC20 supercar that's scheduled to make its debut later in 2020. Ferrari's willingness to develop and/or build engines for Maserati shrank significantly when it split from former parent company Fiat-Chrysler Automobiles (FCA) in early 2016 and became independent. Insiders knew the division would be spun off, so they began designing Maserati's new engine (which is called Nettuno) in 2015 and accelerated the process in 2017. It's a 90-degree, 3.0-liter V6 with a dry sump and a twin-spark, pre-chamber ignition system rooted in racing. In this application, it's twin-turbocharged (the turbos are mounted on the outside of the engine rather than in the middle of it) and it's equipped with both direct and indirect fuel injection.  All told, the 485-pound Nettuno engine develops 630 horsepower at 7,500 rpm and 538 pound-feet of torque between 3,000 and 5,500 rpm. It continues revving to a redline of 8,000 rpm.  Matteo Valentini, Maserati's chief engineer, explained the Nettuno engine will ultimately power the company's entire range of vehicles, though he stopped short of naming the specific models that will use it after the MC20. He added the six-cylinder will "bring Maserati back into the world of racing," meaning its output will likely grow in the not-too-distant future. We'll learn more about the engine when the MC20 makes its debut September 9. What remains to be seen is whether Maserati will replace the V8 available in the Levante and the Quattroporte, or if it will surf the downsizing wave sweeping across the industry. Developed jointly with Ferrari in the early 2010s, that engine makes 590 horsepower when it's bolted in the Levante Trofeo's bay, meaning its output is eclipsed by the Nettuno V6's. Both engines are built around a 90-degree architecture, so the 3.0-liter V6 could turn into a 4.0-liter V8 if it's modular enough to gain a pair of cylinders — and if Maserati sees a market for another eight-cylinder. Featured Gallery Maserati Nettuno 3.0-liter V6 engine Maserati Coupe Performance