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Maserati cutting Ghibli, Quattroporte production on slowing demand

If Maserati is going to meet its ambitious sale targets, it's going to need to grow as fast as its cars can accelerate. But lately, the Trident marque has seen demand for its luxury sedans flattening, if not receding. And now Maserati has had to cut production to avoid overshooting demand. We've been seeing reports of production being trimmed at the company's Grugliasco plant near Turin, Italy, for over a month now. But while earlier reports seemed to indicate the trouble was rooted in supplier issues, the latest suggests that slowing demand is the culprit. According to Automotive News Europe, parent company Fiat Chrysler Automobiles has had to cut the number of shifts at Grugliasco (where the Ghibli and Quattroporte are produced) from 12 per week to 10. "Fiat has told us that workers at the Grugliasco plant will be working for three weeks out of four up until July," union leader Federico Bellono told ANE. "The company is predicting production of about 30,000 to 35,000 cars at Grugliasco this year. I think it will be closer to 30,000." Last year the plant produced 34,000 units, with the sedans accounting for the bulk of Maserati's sales. Of the 36,448 units the Modena-based automaker sold last year, 23,500 were Ghiblis and 9,500 were Quattroportes, with the GranTurismo accounting for just 3,500 units. That's up considerably from the total of 15,400 units it sold in 2013, but is still some ways off from the 50,000 it hopes to reach this year and the 75,000 it aims to achieve by 2018. The arrival of the upcoming Levante crossover, as well as the Alfieri sports car and new GranTurismo, will surely help. But if Maserati is going to reach its ambitious sales targets, it's going to have to find more buyers for its core sedans. Repeated requests made by Autoblog for comment from Maserati have yet to be answered, but we'll be sure to update you if and when relevant new information comes to light. Related Video:

Maserati introduces Ghibli to Americans in Super Bowl spot

Fiat Chrysler Automobiles aired three commercials during this year's Super Bowl, and the first spot was given to Maserarti during the first quarter of the big game. The 90-second ad was used by Maserati to introduce its new midsize Ghibli luxury sports sedan to a very captive American audience.
Called Strike, the Ghibli commercial tells the familiar tale of the little guy who waits around for the world's giants to let down their guard. Scroll down to watch the spot yourself and let us know if it lives up to the high bar that Chrysler brands have set for themselves in past Super Bowls.

2014 Monterey Motorsports Reunion is a symphony of classic racers

With about 550 classic racecars lapping Mazda Raceway Laguna Seca over the course of the weekend, the Monterey Motorsports Reunion might be one of the largest vintage racing events in the country, maybe even the world. It was certainly one of the highlights of the lavish Monterey festivities last weekend. This year's featured marque was Maserati, which was celebrating its 100th anniversary, and plenty of trident logos could be found on track, ranging from the 250F grand prix car to some of the company's later sports cars. Of course, with 15 groups of classic racers, there was basically something for any motorsports fan. Among the highlights were the Trans-Am race that brought together rumbling hunks of American muscle to jostle for position on track. There was also a fantastic class from the '50s and '60s with Ferraris, Corvettes and even a Volvo P1800 and Toyota S800 racing together. Watching these iconic racers back on track at full pace was just a revelation to see, smell and hear. There were too many fantastic cars to list them all, but feel free to check out Autoblog's huge gallery from Mazda Raceway Laguna Seca to see if you spot your favorite racecars of yesteryear. Featured Gallery 2014 Monterey Motorsports Reunion View 40 Photos Image Credit: Copyright 2014 Drew Phillips / AOL Motorsports Maserati Racing Vehicles Classics Pebble Beach Laguna Seca