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Maserati betting big on Levante SUV

In 2014, Maserati was booming thanks to a sales spike, and executives contemplated capping production. The company's fortunes, however, have changed quickly this year. Its sales dropped 13 percent globally to 8,281 cars in the second quarter, and earnings were down 30 percent, according to Automotive News. This performance has led the company to pin its future hopes on the launch of the Levante crossover. The Levante arrives in the first half of 2016. An official debut is scheduled for sometime this year, according to the company's five-year plan, though the unveiling might be pushed back until the 2016 Detroit auto show in January, Automotive News reports. The Levante shares a platform with the Ghibli and reportedly will use its V6 engines. The crossover also is expected to have all-wheel drive. Patent drawings suggest a look reminiscent of the earlier Kubang concept (pictured above). FCA explains some of Maserati's current weakness is due to problems in China. Deliveries were down 37 percent there in the second quarter, according to Automotive News, and the country's weak economy isn't expected to let up soon. Related Video:

Maserati Levante Trofeo gets a twin-turbo V8 transplant from Ferrari

With 590 horsepower and 538 pound-feet of torque, the 3.8-liter twin-turbocharged V8 engine powering the all-wheel-drive Levante Trofeo boasts more power-per-liter than any engine previously installed in a Maserati. Not surprisingly, the engine and its 156-hp-per-liter output are the product of the men from Maranello. The Ferrari-built V8 pushes the Levante Trofeo to 60 miles per hour in 3.7 seconds and on to a top speed of 187 mph. Big power isn't all that makes the Trofeo special. Maserati says its top-shelf Levante boasts a 50:50 weight distribution and a Corsa (race) mode, which means this 'ute ought to be a mighty fine steer. Launch control makes the ludicrous acceleration a repeatable affair, should drivers so desire to rearrange the faces of their passengers at every green light. Maserati Integrated Vehicle Control is supposed to seamlessly prevent driver mistakes instead of correcting them after the fact, as a traditional stability control system would do. In what we assume must be a joke, there's also an Off-Road mode. The interior of the Levante Trefeo is swathed in what Maserati calls "Pieno Fiore" natural leather that is supposed to wear uniquely with age. It's offered in black, red, and tan, all with contrast stitching. The limited launch edition you see here has massive 22-inch matte-finish wheels, matte black paint, glossy carbon fiber exterior bits and matte carbon interior trim. It'll come with a plaque featuring the owner's name and a serial number, but Maserati is only saying a "small number" will be built without giving an exact figure. We'll have to wait for official pricing information and availability, but we're sure it won't come cheap. Related Video:

Maserati to halt production for one week in November

When it comes to selling cars, exciting new product is king. This is a fact Maserati is learning the hard way as it struggles to hit aggressive internal sales targets set by its Fiat Chrysler Automobiles ownership. And now a report from Reuters indicates that Maserati will be forced to shutter its Grugliasco plant near Turin, Italy, for one full week in November. Rewind back to 2013 and things were looking really good at Maserati. The brand had rolled out a new version of its four-door flagship, the Quattroporte, a smaller and somewhat more accessible sedan one rung below in the form of the Ghibli, and a new line of twin-turbo engines in both six- and eight-cylinder guises. A sales spike seemed imminent. That's exactly what appeared in 2014, as Maserati topped our end-of-the-year sales chart with a monster 171-percent gain in the United States when compared to the year prior. Like we said, product is king. The first signs of trouble brewing at Maserati rose into our consciousness in January of 2015, as, here in the States, the Italian brand took a monster nosedive in sales. That month's 20-percent decline would prove no anomaly, as February's 43-percent decline would attest. For the next few months of 2015, sales remained basically flat as allegations of shady sales accounting practices hit the news. In September, the last month sales data is available, the brand saw a drop of nearly 34 percent. How does Maserati expect to fix its lagging sales? Exciting new product, naturally, this time in the form of the long-awaited, highly anticipated Levante crossover. While Maserati's history is full of grand-touring coupes and four-door sedans, CUVs are all the rage right now. In other words, as long as the Levante isn't terrible, it really ought to bring the brand's sales back to 2014 levels. Following the Levante, Maserati has promised a new coupe based on the design of the Alfieri Concept it showed off at the 2014 Geneva Motor Show, and that will surely bring another hefty dose foot traffic into showrooms as the next product wave. FCA is banking on turning Maserati from a niche player into a meaningful contributor to its sales chart. If that plan has any hope of turning into a reality, it's clearly going to take a lot more shiny new product to make it happen. Here's hoping the Levante is the next positive step in that direction. Related Video: