2008 Maserati Granturismo Base Coupe 2-door 4.2l on 2040-cars

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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

2021 Maserati Quattroporte spied getting ready for another light refresh

Maserati just announced that both the Quattroporte and Ghibli sedans would get Trofeo versions next month, but it looks like the standard Quattroporte is going to get a facelift soon, too. The Quattroporte is on the old side of the spectrum at this point (last refreshed for 2017), and we expect this to be the last refresh before a totally new model is released. From the looks of these spy shots, Maserati is painting the Quattroporte with a very light brush. Camouflage simply covers the front bumper of the white sedan and the rear lights of the black one. Everything else looks identical to the current car, so look for an updated front bumper, grille and lights with this refresh on the exterior. The vast majority of changes coming to the Quattroporte are likely going to be those we can’t see.  Look for updated tech in the infotainment system and instrument cluster. ItÂ’s generally made up of tech borrowed from FCA now, so an update from the parent company could help the Quattroporte keep pace with its luxury competition. Expect minor updates with additional features and possibly a number of additional driver assistance technologies.  WeÂ’re still unsure if Maserati will update the engine lineup. Right now you can choose between a couple of boosted engines, one a V6 and the other a V8. When the Trofeo comes, we expect the new flagship will offer the same power as the Levante Trofeo with its Ferrari engine. The Quattroporte maxes out at 523 horsepower now, and if nothing else changes, the Trofeo would bring it up to 590 horsepower. Assuming the Trofeo debuts sporting the facelifted styling, we donÂ’t have long to wait for the full details on what weÂ’d assume is the 2021 model year car. Maserati says itÂ’s revealing the Trofeo on August 10, so check back in for the full details on that car and the Ghibli Trofeo. Related video:

Gary Cooper's 1935 Duesenberg SSJ fetches record price at Pebble Beach

The 1935 Duesenberg SSJ formerly owned by Gary Cooper sold for a jaw-dropping $22 million over the weekend at the Gooding & Co. Pebble Beach auction, setting a record for the most valuable pre-war car ever sold at auction. It also appears to have become the most expensive American collector car ever sold at auction, eclipsing the very first Shelby Cobra ever made, which sold for $13.75 million in 2016. The Duesenberg was also the lone American-made entrant in the list of top 10 sellers, which was crowded with the names Ferrari and Porsche. You have to go all the way down the list to No. 21 to find the next American car: a 1930 Packard 734 Speedster Phaeton, which sold for a mere $1.127 million. All told, Gooding & Co. said it realized more than $116.5 million in auction sales over the weekend, with a whopping 25 cars sold for north of $1 million, an 84 percent sales rate and an average transaction price of $947,174. Clearly this is how the other half 1 percent lives. Gooding & Co. said there were five world-record sales at the auction. Joining the Duesenberg were a 1955 Ferrari 500 Mondial Series II, which sold for $5.005 million; a 1958 Ferrari 250 GT Tour de France Berlinetta, $6.6 million; a 1967 Ferrari 330 GTC Speciale, $3.41 million; and a one-of-two 1966 Ferrari Dino Berlinetta GT, $3.08 million. Oh, and that 1969 Ford Bronco test vehicle we told you about? The one that was rebadged by Holman & Moody as a Bronco Hunter? It sold for $121,000, which was well below the expected range of $180,000 to $220,000. Perhaps it was the presence of all those gorgeous Porsche Spyders and Ferraris that meant collectors weren't interested in boxy, utilitarian off-roaders. View 24 Photos Gooding and Co. had expected the convertible Duesenberg coupe to go for more than $10 million. It was one of only two of its kind built by Duesenberg — the other having gone to Clark Gable — with a specially shortened, 125-inch wheelbase and a supercharged straight-eight with double overhead cams, able to produce around 400 horsepower and a top speed of 140 miles per hour. It features a lightweight open-roadster bobtail body produced by LaGrande out of Connersville, Ind. The car was also owned at one point by race driver Briggs Cunningham.