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Maserati ramping up production of Ghibli, Quattroporte

While Porsche may be relatively new to the four-door game, Maserati has been building the Quattroporte with few interruptions since 1963. But like its rival from Stuttgart, the Trident marque is rapidly shifting from a sports car company primarily to a manufacturer of high-end family transportation. Not only does it have the new Quattroporte on the market, but now it's got the Ghibli sedan as well and the Levante crossover on its way.
It's a gambit that's reaping huge benefits not only for Maserati itself but also for its newly merged parent company Fiat Chrysler Automobiles, which is finding the mass market less lucrative than it once was and is positioning both Maserati and Alfa Romeo against other luxury marques like BMW, Audi and Porsche. As a result, Maserati is considerably expanding its production.
Last month, Maserati sold over 3,000 cars, putting it on track to double its sales from 2013. But it's not about to stop there. With growing demand for its authentically Italian luxury sedans, Maserati is shifting more workers to its assembly plant in the Turinese suburn of Grugliasco (where the QP and Ghibli are made) and shortening vacation time to ramp production up from 750 cars per week to 900.

Maserati Boomerang concept could fetch millions at auction

It's not every day that a truly head-turning, show-stopping, one-of-a-kind concept car goes up for auction, but that day is coming soon. Bonhams consigned the one and only Maserati Boomerang concept for its upcoming auction in Chantilly, France. The concept, designed by the inimitable Giorgetto Giugiaro at his Italdesign studio, debuted at the Turin Motor Show in 1971, and resurfaced at the Geneva Motor Show the following year in fully functional form. It was based on the Maserati Bora (by the same designer), packing a V8 engine good for 300 horsepower and 300 kilometers per hour (186 mph). What really set it apart, however, was its dramatic wedge shape that could only have been penned by Giugiaro. Of course it was never put into production, but its design was said to have influenced the original Golf that Giugiaro designed for Volkswagen shortly thereafter – to say nothing of the BMW M1, DeLorean DMC-12, Lotus Esprit, and so many others. In correspondence with Autoblog, Bonhams specialist Philip Kantor quoted its pre-sale estimate range at ˆ3-4 million (about $4 million, give or take half a million, at current exchange rates). That might seem like a big chunk of change, but as Kantor points out, "It's a unique, road registered concept car by the best car designer of the 20th century, so in comparative terms it's very realistic." We'll look forward to seeing bidding reach that range when the gavel drops on Sept. 5. For now, you can check out its sharp lines in the high-resolution image gallery above. THE ONE-OF-A-KIND MASERATI BOOMERANG OFFERED AT BONHAMS 5 Sep 2015, The Chantilly Sale A signature concept car of the 1970s, the Maserati Boomerang was a one-off prototype unlike anything seen before. Using geometric shapes and ruler straight lines, its angular style made a strong statement at the 1971 Turin Motor Show. Now the Boomerang is set to cause a stir once again as a highlight lot of Bonhams 5 September Chantilly Sale. Philip Kantor, Bonhams European Head of Motoring, said: "The Boomerang was the first car of its time to create such a strong, angular style statement. It's considered by many to be one of the most remarkable designs of the 20th century and the 'grandfather' to the Volkswagen Golf Mk 1.

2014 Maserati Quattroporte [w/video]

Vastly Upgraded Italian Speed Sedan Kicks Off Brand Renaissance
The sixth-generation Maserati Quattroporte is big - and not just because it's 6.5 inches longer than before with a wheelbase that stretches 4.3 inches beyond its predecessor. The new Quattroporte is big also because it's a huge deal both for its segment and for Maserati. Just as FoMoCo is finally chucking $1 billion at Lincoln MoCo, so too is Fiat investing 1.2 billion euros ($1.55 billion at the time this writing) in Maser's future hopes of achieving the larger success we all have wished for it. And after a thorough drive over the intensely challenging mountain roads of France's Mediterranean coast, we can't deny that there's finally reason to put some faith in this long overdue investment.
The much-applauded outgoing Quattroporte enjoyed a reputation of being among the very fastest executive sedans of its day, all while delivering the sportiest overall ride and handling, even in base trims. Yet there was constant corporate-level dysfunction that kept all Maseratis from getting important upgrades or receiving much-needed investment support. So, the outgoing Quattroporte has up until now sort of languished nobly, largely resting on the laurels it earned when it launched way back in 2003.