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Maserati orders explode, 22,500 through September

Last year when Maserati revealed a plan to sell 50,000 units globally by 2015, it seemed like a pretty steep goal for an automaker that had sold just 6,300 units for the entire year. It turns out that goal may be a little on the conservative side. Through September, Automotive News Europe says the Italian automaker has already racked up 22,500 orders mainly on the backs of the redesigned Quattroporte and the all-new Ghibli, and there are still more new products in the pipeline.
Back in August, we heard that demand in China was playing a strong role in Maserati's big numbers in 2013, and this doesn't even include the upcoming Levante SUV, which Maserati CEO Harald Wester expects to add as many as 25,000 units to the mix when it goes on sale in 2015. According to the ANE report, the Quattroporte is still the most popular model with almost 10,000 orders so far this year, while the smaller and more affordable Ghibli is performing quite well with almost 8,000 orders; the aging, but soon-to-be-replaced, GranTurismo models have about 5,000 orders.

Maserati confirms Ghibli hybrid, second SUV

Maserati is sitting out the 2020 Geneva auto show, but that doesn't mean it has nothing to announce. It's working on overhauling its range with new models, including a second SUV, and electrified technology. The Italian company confirmed earlier rumors claiming it will introduce a hybrid version of the Ghibli, its entry-level sedan, in 2020. There's no word yet on when the car will make its debut, though previous reports tentatively point to an unveiling at the biennial Beijing auto show. Work on what Maserati refers to as its super-sports car continues, and the model (pictured as a test mule) will spawn a battery-electric variant that will sound as awesome as it will look. It's scheduled to make its public debut at a standalone event penciled in for May of 2020. An ˆ800-million (about $870-million) investment will allow Maserati to build a second SUV, which hasn't been unveiled yet, in its Cassino, Italy, factory. The last product plan published by the brand positioned the yet-unnamed model below the Levante. The first pre-production cars will roll off a new production line by 2021, meaning we're likely to see it in the metal in the coming year. It might not arrive in American showrooms until the 2022 model year, however. When it does, Maserati predicts the model will play a leading role in its turnaround. Finally, an additional ˆ800 million investment will help prepare the historic Mirafiori, Italy, factory to build the next-generation GranCabrio and GranTurismo. They'll take Maserati into the electric car segment for the first time.  These sizeable investment will ensure every upcoming addition to the Maserati range will be developed and built in Italy. The announcement still leaves plenty of questions, but it points to a line-up that will look completely different in 2024 than it does in 2020, and that's good news for fans of horsepower with an Italian flair.

Maserati plans to launch Alfieri and GranTurismo by 2018

Maserati reportedly aims to have the next GranTurismo and the Alfieri (concept above) on the market by the end of 2018. According to Drive, we should see the GT sometime in 2017, and the production Alfieri doesn't arrive until 2018. The company's five-year plan in 2014 originally slated the Alfieri to arrive first in 2016 and the GranTurismo in 2018. The Alfieri will have a modified version of Maserati's current chassis, but the tweaks will incorporate more aluminum, which will make the new sports coupe lighter. "Today the architecture is shared between Ghibli, Quattroporte, and Levante," Maserati engineer Davide Danesin told Drive. "With the Alfieri we think we need to make another step on the architecture so we're going to arrive at another more sporty architecture, with some common basis but with development from there." The Alfieri and GranTurismo will also likely use Maserati's latest turbocharged V6 and V8 engines. However, the power will only go to the rear wheels because the company doesn't think all-wheel drive is right for them. "So let's say for the next sports car we don't foresee all-wheel drive to be the best option for the style. We also have some solution for some sports cars with all-wheel drive for the future but that is not what we're working on now," Danesin told Drive. After the stunning concept in 2014, the longer wait for the production Alfieri is disappointing, but at least the model appears to be still on the way. Recent rumors suggested the 2+2 sports coupe was on hold because of the weakening market in China. Company boss Harald Wester also refused to speculate about the model's future at the Geneva Motor Show, but he said the GranTurismo would arrive first. Related Video: