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Maserati orders explode, 22,500 through September

Last year when Maserati revealed a plan to sell 50,000 units globally by 2015, it seemed like a pretty steep goal for an automaker that had sold just 6,300 units for the entire year. It turns out that goal may be a little on the conservative side. Through September, Automotive News Europe says the Italian automaker has already racked up 22,500 orders mainly on the backs of the redesigned Quattroporte and the all-new Ghibli, and there are still more new products in the pipeline.
Back in August, we heard that demand in China was playing a strong role in Maserati's big numbers in 2013, and this doesn't even include the upcoming Levante SUV, which Maserati CEO Harald Wester expects to add as many as 25,000 units to the mix when it goes on sale in 2015. According to the ANE report, the Quattroporte is still the most popular model with almost 10,000 orders so far this year, while the smaller and more affordable Ghibli is performing quite well with almost 8,000 orders; the aging, but soon-to-be-replaced, GranTurismo models have about 5,000 orders.

2017 Maserati Levante wraps Italian style around an SUV

Maserati has a glittering history that dates to 1914. It's based on gorgeous sports cars, decadent sedans, and a rich motorsports heritage. Now comes a new chapter: the first Maserati sport-utility vehicle. Called the Levante, it will debut next month at the Geneva Motor Show and launch in Europe in the spring. The rollout will continue around the world throughout 2016. Maserati says the Levante will have gasoline and diesel engines, though it didn't specify what's under the hood for US-bound models. It will be assembled in Turin, and the company says the first units are already in production. Details are slim as far as the rest of the specs, but Maserati says the Levante will have an eight-speed automatic transmission and all-wheel drive capability. We also hear that serious off-road performance is one of the Levante's capabilities. The Levante carries many of the brand's styling cues, and the grille, curvy fenders, headlight shape, and vents will fit in with the rest of the brand's products, like the Ghibli and Quattroporte. Maserati joins Bentley, Rolls-Royce, Lamborghini, Porsche, and other traditional sporting brands that have added SUVs to their portfolios in an effort to remain relevant and capitalize on new revenue streams. Related Video: Featured Gallery Maserati Levante Geneva Motor Show Maserati

Bid on the very first Maserati Ghibli Spyder [w/video]

In reviving the Ghibli nameplate, Maserati may have applied it to a sedan this time around. But the original Maserati Ghibli was a coupe – and as anyone who knows their history of exotic Italian automobiles will tell you, it also bred a convertible. What you see here is the first example, and now it's going up for auction during Monterey Car Week. Maserati only built 128 examples of the Ghibli Spyder, designed by Giorgetto Giugiaro for Ghia, making it a highly sought-after roadster and an icon of its time. This Ghibli – bearing chassis number AM115/S 1001 – wasn't merely one of them. It was the factory prototype, the one which the Modenese automaker displayed at both the Turin Motor Show in 1968 and the Geneva Motor Show in '69. The production models that followed featured some subtle changes, particularly to the trunk, filler caps, and door handles. But rather than hold on to the prototype, Maserati sold this yellow show car when it was done with it. The roadster was bought by one Ruggiero Capuano in 1969, who had it for six years before selling it to Libero Girardi, an Italian-American and Ferrari mechanic in Rhode Island, who in turn transferred ownership to John Ferro, his son-in-law. Ferro drove it for over a decade before putting it in storage for the better part of 30 years. Its current owner bought it from Ferro, took it out of storage, and put it on the concours circuit, picking up numerous trophies along the way. Having been properly stored, the Ghibli Spyder never required much restoration, and remains in highly original condition. That ought to make it a hot item even among the other notable lots that RM Sotheby's has lined up for Monterey this year. Though the auction house isn't saying how much it expects the prototype to sell for, Sports Car Market records that a Ghibli Spyder (also in yellow) was sold by Artcurial in Paris last year for over $1 million. Considering the provenance and condition of this prototype, we'd expect it to sell for even more. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 1968 Maserati Ghibli Spyder Prototype - AM115/S 1001 View 41 Photos News Source: RM Sotheby'sImage Credit: Darin Schnabel/RM Maserati Auctions Convertible Concept Cars Classics Pebble Beach RM Sotheby's maserati ghibli