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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Maserati Alfieri Concept lands on US shores ahead of 2016 production model

America, meet the next sports car from Maserati. This is the Alfieri Concept, and it made the trip from Europe to make its US debut during the 2014 Monterey Car Week.
The two-door originally made its debut at the 2014 Geneva Motor Show, and has since made an ear-pleasing visit to the UK before it arrived at today's Rolex Monterey Motorsports Reunion at Mazda Raceway Laguna Seca.
For those that need a refresher, the Alfieri is a 2+2 that will, when it arrives in 2016, be available with a 410-, 450- or 520-horsepower V6, with the latter two power levels coming with an all-wheel-drive system. The Alfieri Coupe will be joined by a convertible in 2017.

Maserati Ghibli gets smashed on its way to Top Safety Pick rating [w/video]

The Insurance Institute for Highway Safety (IIHS) has crash-tested the 2014 Maserati Ghibli, and the Italian luxury sedan scored has well enough to earn the institute's Top Safety Pick rating. The model netted "Good" marks - the IIHS' highest rating - in moderate overlap front, side, roof strength and head restraints and seats tests.
The new Maserati is equipped seven airbags and features strategic use of hot-formed steel to optimize vehicle strength for safety and aluminum to lower weight for better driving performance. While it still pains us to see two new Maseratis smashed to smithereens (watch the videos below), we imagine the company's well-heeled prospective owners will feel better about their $65,600+ purchases knowing that they aced the tests.
Head on below to see crash test videos from both the IIHS and Europe's NCAP, as well as for Maserati's official release, which covers some of the safety engineering that has gone into its new entry-level sedan.