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Maserati reorganizes, tries to sharpen the trident

When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.

Maserati teases us with its MC20 testing in the snow

It may be feeling spring-like here in parts of the United States, but there was still plenty of snowpack in Livigno, Italy, when Maserati took its forthcoming MC20 supercar out for a photo session during some cold-weather testing at Ghiacciodromo Livigno.  "During its cold-weather mission, the super sports car was tested to evaluate engine cold starting, the low-temperature performance of its elastic components and the car’s handling on cold and low-grip asphalt surfaces," said the accompanying release. "The test is also performed to verify correct functioning of the Climate Control System in cold conditions; tests were also conducted on the battery, suspensions and brakes." Just reading that, you'd think their trip was all business. Indeed, this is the latest stop on the MC20's worldwide durability testing tour, but from the playful scenes we see here, it's pretty obvious that the engineers had their share of fun giving the MC20's suspension and powertrain a workout in the low-grip environment.  2022 Maserati MC20 winter testing View 5 Photos The MC20 is a mid-engined, 621-horsepower, mid-engine super-coupe that was built with the race track in mind. Power comes from a new V6 that is the first in the company's new "Nettuno" (Neptune) engine series. The twin-turbocharged mill produces 210 horsepower/liter, making it one of the most power-dense engines in the world. It was designed, developed, and produced in-house by Maserati's engineers despite sharing some of its fundamental design with other performance engines in its corporate family.  Maserati has only unveiled the street-legal variant of the MC20 seen here so far, but we expect it won't be long before we hear more about its competition aspirations. 

This Decepticon-themed Maserati ticketed for imitating a police car

States have different laws about how closely your car can mimic the look of a police car, which this Massachusetts driver might've wanted to have look into. Even though he's driving a Maserati GranTurismo in homage to the Transformer Barricade and it reads "Decepticons" and "To punish and enslave" on the sides - in two places - and a Twitter hashtag for #Halomafia, the police in Braintree, MA, didn't like it.
Watch out now, Decepticons are patrolling Quincy Shore Drive! #quincytweets #quincyma pic.twitter.com/gXMerDS0FS

- Quincy Tutoring (@QuincyTutoring) August 2, 2014