2006 Maserati Gransport Base Coupe 2-door 4.2l on 2040-cars

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Maserati plans to launch Alfieri and GranTurismo by 2018

Maserati reportedly aims to have the next GranTurismo and the Alfieri (concept above) on the market by the end of 2018. According to Drive, we should see the GT sometime in 2017, and the production Alfieri doesn't arrive until 2018. The company's five-year plan in 2014 originally slated the Alfieri to arrive first in 2016 and the GranTurismo in 2018. The Alfieri will have a modified version of Maserati's current chassis, but the tweaks will incorporate more aluminum, which will make the new sports coupe lighter. "Today the architecture is shared between Ghibli, Quattroporte, and Levante," Maserati engineer Davide Danesin told Drive. "With the Alfieri we think we need to make another step on the architecture so we're going to arrive at another more sporty architecture, with some common basis but with development from there." The Alfieri and GranTurismo will also likely use Maserati's latest turbocharged V6 and V8 engines. However, the power will only go to the rear wheels because the company doesn't think all-wheel drive is right for them. "So let's say for the next sports car we don't foresee all-wheel drive to be the best option for the style. We also have some solution for some sports cars with all-wheel drive for the future but that is not what we're working on now," Danesin told Drive. After the stunning concept in 2014, the longer wait for the production Alfieri is disappointing, but at least the model appears to be still on the way. Recent rumors suggested the 2+2 sports coupe was on hold because of the weakening market in China. Company boss Harald Wester also refused to speculate about the model's future at the Geneva Motor Show, but he said the GranTurismo would arrive first. Related Video:

2024 Maserati GranCabrio previewed in official photos

The new 2024 Maserati GranTurismo made its official debut in September 2022, so it stands to reason that the GranCabrio is right around the corner. It's not ready for its big debut yet, but "official spy shots" released by the company give us a decent idea of what to expect. While the prototype is covered in camouflage, we can tell it looks a lot like the GranTurismo from the rocker panels to the belt line. That's not a bad thing: The second-generation coupe is characterized by an elegant, swoopy design that perfectly embodies the definition of a grand tourer. Above the belt line, the GranCabrio receives a power-operated cloth soft top. Photos of the interior haven't been released yet, though it's reasonable to assume the coupe and the convertible will look a lot alike from the driver's point of view. Maserati told Autoblog that the GranCabrio range will mirror the GranTurismo's, so buyers will have three variants called Modena, Trofeo, and Folgore to choose from. Power for the Modena will come from Maserati's excellent Nettuno engine, a 3.0-liter V6 that's twin-turbocharged to 490 horsepower and 443 pound-feet of torque. This engine was developed in-house, and it's also found in the MC20 and the Grecale. Next up is the Trofeo, which will receive an evolution of the six rated at 550 horsepower and 479 pound-feet of torque. The engine will spin the four wheels — that's a significant change, as the original GranCabrio was rear-wheel-drive — via an eight-speed automatic transmission. Alternatively, the electric Folgore model will use three motors rated at a combined 751 horsepower and 996 pound-feet of torque. That system is built around an 800-volt electrical system and linked to a 92.5-kilowatt-hour lithium-ion battery pack. "We're going to let buyers decide [whether they prefer the V6 or the EV]; we can scale production up or down depending on demand. We don't want to influence our customers' choice," William Peffer, the head of Maserati's North American division, told Autoblog. Additional details about the 2024 Maserati GranCabrio will emerge in the weeks leading up to its launch, which is scheduled for early 2023.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.