2006 Maserati Gran Sport on 2040-cars

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Maserati cutting Ghibli, Quattroporte production on slowing demand

If Maserati is going to meet its ambitious sale targets, it's going to need to grow as fast as its cars can accelerate. But lately, the Trident marque has seen demand for its luxury sedans flattening, if not receding. And now Maserati has had to cut production to avoid overshooting demand. We've been seeing reports of production being trimmed at the company's Grugliasco plant near Turin, Italy, for over a month now. But while earlier reports seemed to indicate the trouble was rooted in supplier issues, the latest suggests that slowing demand is the culprit. According to Automotive News Europe, parent company Fiat Chrysler Automobiles has had to cut the number of shifts at Grugliasco (where the Ghibli and Quattroporte are produced) from 12 per week to 10. "Fiat has told us that workers at the Grugliasco plant will be working for three weeks out of four up until July," union leader Federico Bellono told ANE. "The company is predicting production of about 30,000 to 35,000 cars at Grugliasco this year. I think it will be closer to 30,000." Last year the plant produced 34,000 units, with the sedans accounting for the bulk of Maserati's sales. Of the 36,448 units the Modena-based automaker sold last year, 23,500 were Ghiblis and 9,500 were Quattroportes, with the GranTurismo accounting for just 3,500 units. That's up considerably from the total of 15,400 units it sold in 2013, but is still some ways off from the 50,000 it hopes to reach this year and the 75,000 it aims to achieve by 2018. The arrival of the upcoming Levante crossover, as well as the Alfieri sports car and new GranTurismo, will surely help. But if Maserati is going to reach its ambitious sales targets, it's going to have to find more buyers for its core sedans. Repeated requests made by Autoblog for comment from Maserati have yet to be answered, but we'll be sure to update you if and when relevant new information comes to light. Related Video:

2017 Maserati Quattroporte gets updated styling, equipment

Maserati revealed a series of updates to the Quattroporte, the most obvious of which is revised styling inspired by the Alfieri coupe concept. The overall shape remains the same, but there's a new grille and front bumper, matte black trim, and an active aero element similar to the air shutter on the Levante crossover that helps cut drag by 10 percent. The Modenese automaker also took the opportunity to update the interior, principally integrating a new 8.4-inch multi-touch dashboard display to replace the old 7-inch unit. Manipulated by a new rotary multimedia controller, the system supports both Apple CarPlay and Android Auto integration. A new driver assistance package available as an option, encompassing adaptive cruise control, lane-departure and forward-collision warning systems, and automatic emergency braking. There are two new trim packages as well – dubbed GranLusso and GranSport – that can be optioned on the Quattroporte S and S Q4 or chosen between on the GTS model. Under the hood, both engines carry over unchanged. Standard power still comes courtesy of a 3.0-liter twin-turbo V6 good for 404 horsepower and 406 pound-feet of torque, channeled through an eight-speed automatic transmission to either the rear wheels or all four. The GTS packs a bigger 3.8-liter twin-turbo V8, still rated at 523 hp and 524 lb-ft. 0-60 times as a result remain unchanged at 4.9 seconds for the Quattroporte S, 4.8 for the all-wheel-drive Quattroporte S Q4, and 4.6 for the Quattroporte GTS. US pricing will be announced "in the coming weeks," we're told, however Maserati will begin delivering the revised Quattroporte already this month. The relevant question is whether these changes can help Maserati take a bigger slice of the fullsize luxury sedan market away from rivals like the Audi A8, BMW 7 Series, and Mercedes S-Class. Maserati sold fewer models across its entire range in the United States last year than Mercedes did of the S-Class family, making the Quattroporte something of a footnote in this elite segment. If what we're looking at here represents a mid-cycle refresh of the model introduced in 2013, it will likely be 2019 before FCA's most upscale brand replaces its flagship sedan altogether. Related Video: Featured Gallery 2017 Maserati Quattroporte View 9 Photos News Source: Maserati Maserati Luxury Performance Sedan

1967 Maserati Ghibli puts the grand in grand tourer

Motor Tend technical director Frank Markus owns a 1967 Maserati Ghibli, bought back in the early 2000s when "they could be had for Camry money" - now Hagerty values them anywhere from $63,000 to $107,000. The grand tourer designed by Giorgetto Giugiaro outsold the more powerful and less expensive Ferrari 365 Daytona, and the more powerful and more expensive Lamborghini Miura.
Carlos Lago, host of the magazine's Ignition video series, figures it's because of the Ghibli's long-haul comfort and the tractability of its 4.7-liter V8 with 330-horsepower and 330 pound-feet accessed with a five-speed manual, even though he cites the powertrain and suspension as being behind the times.
There's no arguing about the Ghibli's sound, though. You can get several ears-full of it, as well as Lagos' and Markus' thoughts on the car, in the video above.