2005 Maserati Gransport Base Coupe 2-door 4.2l on 2040-cars

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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

The List: Best of Scenic Drives

The List hosts Jessi Combs and Patrick McIntyre have gone on some incredible scenic drives throughout the series, including a drive through the Italian Alps, a cruise on the Pacific Coast Highway, and winding their way across the Tail of the Dragon. Here's a look back at some of our favorite moments of scenic driving. If you like what you see, stay tuned to watch the full episodes, or click here to go directly to our episode archive and pick out some of your own favorite moments of The List to revisit. The List #0100: Drive the Italian Alps The List #0567: Drive The PCH The List #0011: Drive the Tail of the Dragon Have an RSS feed? Click here to add The List. Click here to subscribe to The List in iTunes. Click here to learn more about our hosts, Jessi and Patrick. Bentley Maserati Porsche Driving Convertible The List Videos Original Video

2024 Maserati GranTurismo First Drive Review: Striking balance

ROME — ItÂ’s easy to argue that the coupe is dead — especially big coupes with four seats. Never a huge segment to begin with, this slice of the market has shrunk in recent years as buyers flock to SUVs and carmakers allocate their development budget accordingly. In 2023, it makes more sense from a business point of view to slap the “coupe” label on a four-door crossover than to put it on a real coupe with two doors. Maserati isnÂ’t giving up. ItÂ’s not just business; itÂ’s also personal. ThereÂ’s a big chunk of its heritage built on four-seater coupes, so it completely reinvented the GranTurismo instead of throwing the nameplate into the darkest locker of automotive history. ItÂ’s still a coupe, and it still has four seats, but significant changes to the powertrain (including a smaller engine and all-wheel drive) aim to broaden its appeal. Maserati planted its flag on this turf in 1947 when it released its first road car, the Pininfarina-designed A6 1500 Gran Turismo, and it has never strayed far from it since. Its designers channeled this heritage into the second-generation GranTurismo without veering into retro territory or using a Xerox machine. “People often ask me, ‘Are you inspired by the past?Â’ WeÂ’re not copying elements, weÂ’re not copying styles necessarily, but we do allow ourselves to be inspired by the way we were constructing our cars back then,” Klaus Busse, the head of MaseratiÂ’s design department, told me. He cited the proportions as an example: sitting low to the ground, the GranTurismo features a long hood and a short trunk lid, which are shapes that have characterized dozens of cars positioned in the gran turismo segment for decades. Beyond the basic shape, the GranTurismo shares little with its predecessor — it illustrates what Busse meant in 2020 when he told me that the then-new MC20 would influence the rest of the range. ItÂ’s recognizable as a Maserati thanks in part to vertical headlights mounted above an oval grille, and of course it features the three fender-mounted vents that have become the Italian carmakerÂ’s signature. The coupe features a pure, fluid design with one exception: the fin-like protrusion on the roof. It houses a camera, and itÂ’s only fitted to GranTurismo models ordered with the digital rear-view mirror. I learned that integrating it into the trunk lid, like a rear-view camera, wouldnÂ’t have provided sufficient visibility.