2022 Maserati Ghibli Modena Q4 3.0l on 2040-cars

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Maserati orders triple on strength of Quattroporte demand in China

Considering Maserati sold all of 6,300 cars globally in 2012, its goal of selling 50,000 by 2015 seemed like a bit of a stretch to say the least, but it turns the Fiat-owned automaker was on to something. Reuters is reporting that Maserati has already received about 17,000 orders for cars this year, with help from the new 2014 Quattroporte and strong demand in China.
The US continues to be the top market for Maserati sales, but the report quotes Harald Wester, brand chief executive, as saying that China is now the top market for Quattroporte. As big of an improvement as this is it bears mentioning that the Ghibli isn't even on sale yet and the Levante SUV, a redesigned GranTurismo and a new 911-fighting coupe are still waiting in the pipeline.

Maserati Ghibli reportedly dies in 2023

When Maserati debuted the Ghibli sedan at the 2013 Shanghai Motor Show, the executive tourer was meant to establish itself as a sporty alternative to the BMW 5 Series set and help Maserati increase its global sales eightfold. Neither of those happened. The product push didn't materialize, and the Ghibli failed at its task because it never managed to be the smooth, dynamically masterful Italian it could have been, its rough edges inexcusable in a sedan that once started at about $76,000 and is now nearly $80,000 after destination. Even so, we never wished the Ghibli ill, we wished Maserati would sort it out. That's not going to happen, according to Automotive News. The outlet's product page for the Ghibli says, "Production is expected to continue through 2022 on the sedan, which will not be replaced." Assuming this happens and the Ghibli takes a final ride into the sunset in 2023, it will have had ten years on the market. The model launched Maserati's electrification push, the Ghibli Hybrid and its 48-volt mild-hybrid system coming online last year but not for sale in the U.S. market. At the same time, the model finally acquired the raucous V8 one would have expected at launch or shortly after, in the guise of the Trofeo trim we do get.   Like all other automakers, though, Maserati has a huge to-do list over the next five years, and it can't coddle laggards. Last year, the automaker's product roadmap called for a pile of new and new-generation models. The MC20 flagship is out, the Grecale crossover is due early next year in ICE and battery-electric forms, followed by the new GranTurismo and GranCabrio with ICE and EV powertrains, plus the MC20 Spider and pure-electric MC20. In 2023, the new Quattroporte will return that nameplate's former glory as the only sedan in the lineup, followed by a new Levante, both with internal combustion and electric powertrains. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Maserati MC20 supercar plays in the snow

Maserati's new North American CEO is Chrysler's dealer guru

There's been a bit of a shakeup among the executive ranks at Chrysler and Maserati, as the Italian sports car manufacturer has appointed Peter Grady as its new North American CEO. Grady, who we imagine is about to get a very nice upgrade to his company car, will retain his role as vice president of dealer network development for Chrysler and Chrysler Capital, and is replacing Bob Graczyk at Maserati.
"It is with pleasure and anticipation that I welcome Peter to Maserati. He brings to our company nearly 30 years of leadership and experience. His background and industry expertise will be a great basis for the continued expansion of Maserati in North America," said Maserati CEO Harald Wester in a statement.
Also joining the team at Maserati is Saad Chehab, who previously worked for the Chrysler and Lancia brands and will be the new head of marketing for the Italian brand. He'll be replaced by Al Gardner, the former boss of Chrysler's southeast business center, as the head of Chrysler brand, according to Automotive News.