2022 Maserati Ghibli Modena on 2040-cars

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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

A car writer's year in new vehicles [w/video]

Christmas is only a week away. The New Year is just around the corner. As 2014 draws to a close, I'm not the only one taking stock of the year that's we're almost shut of. Depending on who you are or what you do, the end of the year can bring to mind tax bills, school semesters or scheduling dental appointments. For me, for the last eight or nine years, at least a small part of this transitory time is occupied with recalling the cars I've driven over the preceding 12 months. Since I started writing about and reviewing cars in 2006, I've done an uneven job of tracking every vehicle I've been in, each year. Last year I made a resolution to be better about it, and the result is a spreadsheet with model names, dates, notes and some basic facts and figures. Armed with this basic data and a yen for year-end stories, I figured it would be interesting to parse the figures and quantify my year in cars in a way I'd never done before. The results are, well, they're a little bizarre, honestly. And I think they'll affect how I approach this gig in 2015. {C} My tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015 it'll be as high as 73. Let me give you a tiny bit of background about how automotive journalists typically get cars to test. There are basically two pools of vehicles I drive on a regular basis: media fleet vehicles and those available on "first drive" programs. The latter group is pretty self-explanatory. Journalists are gathered in one location (sometimes local, sometimes far-flung) with a new model(s), there's usually a day of driving, then we report back to you with our impressions. Media fleet vehicles are different. These are distributed to publications and individual journalists far and wide, and the test period goes from a few days to a week or more. Whereas first drives almost always result in a piece of review content, fleet loans only sometimes do. Other times they serve to give context about brands, segments, technology and the like, to editors and writers. So, adding up the loans I've had out of the press fleet and things I've driven at events, my tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015, it'll be as high as 73. At one of the buff books like Car and Driver or Motor Trend, reviewers might rotate through five cars a week, or more. I know that number sounds high, but as best I can tell, it's pretty average for the full-time professionals in this business.

Maserati Levante starts at $72,000, Levante S for $83,000

The 2017 Maserati Levante won't arrive in the US until later this year, but we know it will cost $72,000 to park the posh crossover in your garage, Maserati spokesperson Jiannina Castro told Autoblog. The extra power from the Levante S will ring up for $83,000. The actual amounts to buy one will be somewhat higher because Maserati won't discuss option pricing or the destination charges until dealer orders begin in April. In its US guise, the standard Levante uses a 3.0-liter twin-turbocharged V6 with 345 horsepower, which can get the CUV to 60 miles per hour in 5.8 seconds. The Levante S uses the same engine with 424 hp, which cuts the 60-mph run to 5.0 seconds. Both mills use an eight-speed automatic transmission and all-wheel drive. A plug-in hybrid with the powertrain from the Chrysler Pacifica Hybrid will reportedly join the US lineup later, too. The newcomer Levante faces stiff competition among more established luxury CUVs in the US. For example, the base Porsche Cayenne with 300 hp starts at $60,650 after destination and the 420-hp Cayenne is $77,250. The Land Rover Range Rover Sport with the 340-hp 3.0-liter supercharged V6 is $65,945. We'll get another look at the Levante at next week's New York Auto Show. The Geneva Motor Show earlier in the month already provided a great opportunity to check it out. Related Video: LEVANTE - THE 'MASERATI OF SUVS' TO MAKE U.S. DEBUT AT 2016 NEW YORK AUTO SHOW Thoroughbred on-road handling meets solid off-road capabilities "Levante" is inspired by a warm wind that can change from gentle to gale force in an instant that can emerge any season or time of the year, day or night, mirroring the powerful and soulful character of Maserati's first SUV. Following the success of its global reveal in Geneva earlier this month, the all new Maserati Levante will make its way to the New York Auto Show on March 23rd for its official U.S. debut. The U.S. market launch is planned for late summer 2016 with a starting price of $72,000 for the 345 hp (Levante) and $83,000 for the 424 hp (Levante S) model (not including destination and delivery), which will be available for order in the U.S. this April. The Levante represents a new chapter in Maserati's iconic history. With over one hundred years of automotive excellence behind it, Maserati is well positioned to introduce its first ever SUV that represents the house of the Trident's core values and truly is the 'opposite of ordinary'.