2015 Maserati Ghibli S Q4 on 2040-cars

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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati Levante starts at $72,000, Levante S for $83,000

The 2017 Maserati Levante won't arrive in the US until later this year, but we know it will cost $72,000 to park the posh crossover in your garage, Maserati spokesperson Jiannina Castro told Autoblog. The extra power from the Levante S will ring up for $83,000. The actual amounts to buy one will be somewhat higher because Maserati won't discuss option pricing or the destination charges until dealer orders begin in April. In its US guise, the standard Levante uses a 3.0-liter twin-turbocharged V6 with 345 horsepower, which can get the CUV to 60 miles per hour in 5.8 seconds. The Levante S uses the same engine with 424 hp, which cuts the 60-mph run to 5.0 seconds. Both mills use an eight-speed automatic transmission and all-wheel drive. A plug-in hybrid with the powertrain from the Chrysler Pacifica Hybrid will reportedly join the US lineup later, too. The newcomer Levante faces stiff competition among more established luxury CUVs in the US. For example, the base Porsche Cayenne with 300 hp starts at $60,650 after destination and the 420-hp Cayenne is $77,250. The Land Rover Range Rover Sport with the 340-hp 3.0-liter supercharged V6 is $65,945. We'll get another look at the Levante at next week's New York Auto Show. The Geneva Motor Show earlier in the month already provided a great opportunity to check it out. Related Video: LEVANTE - THE 'MASERATI OF SUVS' TO MAKE U.S. DEBUT AT 2016 NEW YORK AUTO SHOW Thoroughbred on-road handling meets solid off-road capabilities "Levante" is inspired by a warm wind that can change from gentle to gale force in an instant that can emerge any season or time of the year, day or night, mirroring the powerful and soulful character of Maserati's first SUV. Following the success of its global reveal in Geneva earlier this month, the all new Maserati Levante will make its way to the New York Auto Show on March 23rd for its official U.S. debut. The U.S. market launch is planned for late summer 2016 with a starting price of $72,000 for the 345 hp (Levante) and $83,000 for the 424 hp (Levante S) model (not including destination and delivery), which will be available for order in the U.S. this April. The Levante represents a new chapter in Maserati's iconic history. With over one hundred years of automotive excellence behind it, Maserati is well positioned to introduce its first ever SUV that represents the house of the Trident's core values and truly is the 'opposite of ordinary'.

Maserati's electric Alfieri two-seater coming in 2020

Maserati recently said it would sell its first electric car by 2020, and now we know exactly what it will look like. The company told Just Auto that it would build an EV version of its Alfieri, a two-seat concept car that it first unveiled at the Geneva Motor Show in 2014. The Alfieri (above), which will also be produced with a V6 engine, "is being designed as a competitor to the 911 but it will be a larger car," said European GM Peter Denton. "More the size of a Jaguar F-Type." The gasoline version will go on sale in 2019, Maserati says, well past its original 2016 launch date. It was originally supposed to be a V8, but the company decided to go with a smaller engine to meet environmental requirements. There are no details yet on the performance or price of the EV model, but we'd expect it to have outstanding performance (and hopefully decent endurance), given its Italian pedigree. Maserati's parent Fiat is a reluctant player in the EV industry. CEO Sergio Marchionne recently told Car Magazine that "I don't know how to make [Tesla's] economic model work," but added that there's nothing Elon Musk's company can do that Fiat or Maserati can't. However, the car is set to arrive in 2020 and things can change a lot. Who would have thought just three years ago that Tesla would get nearly 400,000 pre-orders for an EV, for instance, or that Volkswagen would switch from a diesel-heavy lineup to an electrified future? Related Video: This article by Steve Dent originally ran on Engadget, the definitive guide to this connected life. Featured Gallery Maserati Alfieri Concept at 2014 LA Auto Show View 21 Photos News Source: Just Auto Green Maserati Coupe Electric Luxury Performance maserati alfieri