2014 Maserati Ghibli Awd S Q4 on 2040-cars

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Stellantis ready to kill brands and fix U.S. problems, CEO Tavares says

  MILAN — Stellantis is taking steps to fix weak margins and high inventory at its U.S. operations and will not hesitate to axe underperforming brands in its sprawling portfolio, its chief executive Carlos Tavares said on Thursday. The warning for lossmaking brands is a turnaround for Tavares, who has maintained since Stellantis was created in 2021 from the merger of Italian-American automaker Fiat Chrysler and France's PSA that all of its 14 brands including Maserati, Fiat, Peugeot and Jeep have a future. "If they don't make money, we'll shut them down," Carlos Tavares told reporters after the world's No. 4 automaker delivered worse-than-expected first-half results, sending its shares down as much as 10%. "We cannot afford to have brands that do not make money." The automaker now also considers China's Leapmotor as its 15th brand, after it agreed to a broad cooperation with the group. Stellantis does not release figures for individual brands, except for Maserati which reported an 82 million euro adjusted operating loss in the first half. Some analysts say Maserati could possibly be a target for a sale by Stellantis, while other brands such as Lancia or DS might be at risk of being scrapped given their marginal contribution to the group's overall sales. Stellantis' Milan-listed shares were down as much as 12.5% on Thursday, hitting their lowest since August 2023. That brings the loss for the year so far to 22%, making them the worst performer among the major European automakers. Few automotive brands have been killed off since General Motors ditched the unprofitable Saturn and Pontiac during a U.S. government-led bankruptcy in the global financial crisis in 2008. Tavares is under pressure to revive flagging margins and sales and cut inventory in the United States as Stellantis bets on the launch of 20 new models this year which it hopes will boost profitability. Recent poor results from global carmakers have heightened worries about a weakening outlook for sales across major markets such as the U.S., whilst they also juggle an expensive transition to electric vehicles and growing competition from cheaper Chinese rivals. Japan's Nissan Motor saw first-quarter profit almost completely wiped out on Thursday and slashed its annual outlook, as deep discounting in the United States shredded its margins. Tavares said he would be working through the summer with his U.S. team on how to improve performance and cut inventory.

Latin music star Ren? P?rez destroys own Maserati to send kids a message

Can destroying a car be art? That question comes a bit too late for the Maserati Quattroporte seen above. The act depicted is from the music video for Adentro by Puerto Rican hip-hop act Calle 13 new single.
While the video is not yet online, the making-of featurette is available below and shows the luxury sedan getting beat with a baseball bat (and more) by the group's frontman René Pérez. According to Latin Gossip, Pérez wants to send his fans a message not to place too high a value in material objects. The Maserati represents a time in his life of too much excess, it seems...
The guy might have an argument, but it still seems pretty wasteful to destroy a perfectly good Italian sports sedan. We will be curious to see how far the destruction goes, but you can get a peak at it in the video below.

Maserati Ghibli GranLusso gets semi-autonomous tech and updated styling

Maserati's littlest sedan is getting a little bit of a makeover in the form a new GranLusso trim for the Ghibli. It will make its official debut at the Chengdu auto show in China, and it mostly consists of aesthetic updates. Up front, the GranLusso gets a grille that has chrome vertical bars in addition to the surround. They also appear thicker and more aggressive. The lower grille has been reshaped, with the outboard openings sweeping up and out, creating more of a smile shape. The headlights are less busy, with a very narrow LED accent strip, and square-shaped projectors. Along the side, the GranLusso gets some badges to tell everyone you got the newest fanciest Ghibli. At the back, the rear bumper has been ever so slightly reshaped at the base. Maserati claims the changes make the car more aerodynamically efficient, but don't give specifics, and frankly we can't imagine the improvement nearly enough to make any real difference to the way the car drives or performs. Styling tweaks aren't the only addition to the GranLusso though. The car will feature some type of semi-autonomous or autonomous driving technology. Again, no specific details were given. We reached out to Maserati for an explanation, and they wouldn't elaborate, saying that there should be more info when it makes its debut at the Chengdu show. No release window or pricing were given either. Related Video: