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1955 Maserati A6G 2000 Zagato Coupe Beauty-Roll

For those of you paying attention, we've really ramped up the old Autoblog video game these days. Our new series Car Club USA joins Translogic and The List, and there are more Daily Drivers and Short Cuts than ever. But sometimes, all you care about is the car. The Autoblog Beauty-Roll video series has one goal: bring you glossy video images of cars, and nothing but. We're collecting moving pictures of all the cars we test, inside and out. Each episode comes with a hit of engine sound – start-up and with a few revs – to round out the package. As you can tell, today's lovely subject is of a slightly older vintage than is typical of our Beauty-Roll fare. We shot a number of striking vehicles at this year's Pebble Beach party and will be rolling them out over the coming days and weeks. Set your resolution to max, kick it into full-screen, turn up the sound, and enjoy today's subject, the 1955 Maserati A6G 2000 Zagato Coupe. Oh, and if you'd like more Beauty-Roll, click here to see the back catalog.

Step inside the secret lab creating Maserati's future

MODENA, Italy – Driving Maserati's raucous GranTurismo MC and the effortlessly quick Levante SQ4 back to back feels like traveling through time. Horsepower doesn't go out of style, but a user interface quickly does, and the GranTurismo looks like it's from another era in that respect. Designers, engineers, and executives are busily orchestrating a transformation that will ensure the 105-year old firm's next leap forward is even more dramatic. Autoblog went behind the scenes in Maserati's Innovation Lab – which has never been opened to outsiders before – to find out how the looming metamorphosis will shape Fiat-Chrysler Automobiles' (FCA) flagship brand. Maserati is on the brink of a ground-up redesign that will take it into new segments of the market, and diversify its powertrain palette. We heard the term electrification used on many occasions during our visit, though company officials resorted to automotive omerta when we asked for additional details. An earlier product plan reveals every upcoming addition to its line-up will be available with an electric powertrain, and there will be quite a few cars to electrify. Historically a small, almost niche automaker, Maserati is on track to release five new models between 2020 and 2023, including a second SUV positioned below the aforementioned Levante, plus replacements for most of its current cars. Technology is playing a significant role in Maserati's renaissance. The company's four-year-old Innovation Lab is home to simulators capable of reproducing six months' worth of wear and tear in two weeks. Engineers can dial in a variety of situations, locations, and road conditions, ranging from a winding country road in France to a busy highway in southern California. They can digitally insert potholes, add rain or fog at the push of a button and remove either just as quickly, and put virtual prototypes on a long list of race tracks around the world, including the Nurburgring. Digital wind tunnels help the team test future cars well before they're built. This approach saves time and money, explained Luca Dusini, the man responsible for Maserati's vehicle dynamics testing and simulation. Making every dollar and each minute count is key to pulling off such an ambitious overhaul. 90% of development work is carried out on the various simulators, according to Dusini. This is significant, because Maserati is developing most of the technology it will pack into its future models from scratch.

Maserati confirms mystery concept, Zegna edition QP for Geneva

Debate ensued last week around the Autoblog offices when we first heard rumors that Maserati was bringing a new sports car concept to the Geneva Motor Show this year. Could there be any truth to the rumors? Did the timing make any sense? Does Maserati even need a two-door halo car to help it move examples of the new Ghibli, Quattroporte and upcoming Levante?
Well, we still don't have any official answer, but Maserati has indeed confirmed a new concept car to debut this week at the Swiss expo. The Modenese automaker hasn't indicated what form the concept will take, but assuming it's not doing another sedan or crossover, and unless it's planning a wagon concept like Touring's Bellagio Fastback or StudioTorino's Cinqueporte (both based on the previous Quattroporte), we feel it's more likely than not that we'll be looking at a two-door (be it a coupe, convertible or something in between).
Of course, we also don't know at this point just what size and segment Maserati is pursuing with this concept car (initial rumors had it going after the Jaguar F-Type) or for that matter whether it will presage a production version to follow or simply stand as a design study. But Maserati doesn't typically do many of the latter: the Kubang concepts of 2011 and 2003 previewed the Levante (albeit several years in advance), and the Birdcage was really more of a Pininfarina project, despite the Trident on the nose. With the exception of a couple production-based show cars (which themselves previewed production versions to follow), those are pretty much the only concepts Maserati has done in recent memory.