2006 Maserati Coupe Cambiocorsa - 31,000 Miles on 2040-cars

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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Why Italians are no longer buying supercars

Italy is the wound that continues to drain blood from the body financial of Italian supercar and sports car makers. The wound was opened by the country's various financial police who decided to get serious about superyacht-owning and supercar-driving tax cheats a few years ago, by noting their registrations and checking their incomes. When it was found that a rather high percentage of exotic toy owners had claimed a rather low annual income - certain business owners were found to be declaring less income than their employees - the owners began dumping their cars and prospective buyers declined to buy.
Car and Driver has a piece on how the initiative is hitting the home market the hardest. Lamborghini sold 1,302 cars worldwide in 2010, 1,602 cars in 2011 and 2,083 cars in 2012 - an excellent surge in just two years. In Italy, however, it's all about the ebb: in 2010, the year that Italian police began scouring harbors, Lamborghini sold 96 cars in Italy, the next year it sold 72, last year it sold just 60. The declines for Maserati and Ferrari are even more pronounced.
Head over to CD for the full story and the numbers. What might be most incredible isn't the cause and effect, but where the blame is being placed. A year ago the chairman of Italy's Federauto accused the government of "terrorizing potential clients," this year Luca di Montezemolo says what's happening has created "a hostile environment for ­luxury goods." Life at the top, it ain't easy.

2017 Maserati GranTurismo will only come with a hard hat

If you've been waiting for the next generation of the Maserati GranTurismo to come along before you place your order for a four-seat convertible, you'd better change your plans and act fast. Because the latest report coming in from across the pond confirms what we long suspected: that the next GranTurismo will be offered in coupe form only. The news comes from Auto Express, which quotes Peter Denton – Maserati's manager for Northern Europe – as saying that "The GranTurismo will be replaced at the end of 2017, but as a coupe only." That coupe will also be smaller than the current model, but the timeframe means that by the time it's phased out, the current GT will have been on the market for a staggering ten years – based on architecture dating back to 2003, if not earlier. That doesn't mean that Maserati won't offer a convertible altogether, though. By the time the new GranTurismo arrives, the Trident marque will have introduced the Alfieri, which (like the outgoing GranTurismo) will be offered as both a coupe and a convertible. The trend seems to follow a larger industry direction away from four-seat convertibles – particularly under the Fiat Chrysler Automobiles umbrella. Chrysler discontinued the 200 Convertible, and unlike Ford and Chevy that offer convertible versions of the Mustang and Camaro, Dodge does not offer a convertible Challenger. Aside from the fated GranTurismo Convertible (known as the GranCabrio overseas) and the Jeep Wrangler, the only droptop in the entire sprawling group with more than two seats is the Ferrari California – a model whose presence may have factored in to the decision to discontinue the Maser cabriolet as well. The news will undoubtedly come as welcome to competitors like Aston Martin and Bentley, which between them offer several four-seat convertibles including the DB9 Volante, Vanquish Volante and Continental GTC. It remains to be seen, however, whether Jaguar will offer a convertible version of the next XK to stand alongside the smaller F-Type roadster.