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2014 Maserati Quattroporte [w/video]

Vastly Upgraded Italian Speed Sedan Kicks Off Brand Renaissance
The sixth-generation Maserati Quattroporte is big - and not just because it's 6.5 inches longer than before with a wheelbase that stretches 4.3 inches beyond its predecessor. The new Quattroporte is big also because it's a huge deal both for its segment and for Maserati. Just as FoMoCo is finally chucking $1 billion at Lincoln MoCo, so too is Fiat investing 1.2 billion euros ($1.55 billion at the time this writing) in Maser's future hopes of achieving the larger success we all have wished for it. And after a thorough drive over the intensely challenging mountain roads of France's Mediterranean coast, we can't deny that there's finally reason to put some faith in this long overdue investment.
The much-applauded outgoing Quattroporte enjoyed a reputation of being among the very fastest executive sedans of its day, all while delivering the sportiest overall ride and handling, even in base trims. Yet there was constant corporate-level dysfunction that kept all Maseratis from getting important upgrades or receiving much-needed investment support. So, the outgoing Quattroporte has up until now sort of languished nobly, largely resting on the laurels it earned when it launched way back in 2003.

Maserati Alfieri Concept draws from the brand's past, looks to its future

We may be just as (if not more) used to the idea of Maserati making four-door passenger cars as we are of Porsche or Aston Martin doing the same, but the Trident marque is no less routed in producing sports cars than its German and British rivals. The trouble is that, now seven years on the market, the GranTurismo is Maserati's only two-door model, and it's growing a little long in the tooth to serve as the brand's halo car. Especially when it starts looking back at its history on the occasion of its 100th anniversary. So to mark the milestone, and reconnect with its more sporting past, Maserati has rolled in to Geneva with the concept car you see here.
It's called the Alfieri, and we've been anticipating its unveiling since (if not long before) rumors surfaced last week of its impending arrival, followed by confirmation from the manufacturer and the leaked images we brought you mere hours ago. But now it's been unveiled in the metal.
The Alfieri's wheelbase is 9.5 shorter than the GranTurismo, but packs the same 4.7-liter naturally-aspirated V8.

Maserati offers peek into Alfieri concept's design

This year marks Maserati's hundredth anniversary, which means we'll be spending the rest of 2014 talking about all the company's planned celebrations. The Alfieri Concept, shown at the 2014 Geneva Motor Show, though, is quite possibly the most noteworthy part of the brand's centennial.
Named after one of the company's founder, Alfieri Maserati, the coupe is a striking piece of design, although it did manage to fall short of earning a spot on our editors' choice list for the Geneva show (we blame this more on the number of exciting products at the show rather than any shortcoming of the showcar).
In this video, Maserati Centro Stile designers take us through the process of penning the Alfieri, from the car it was inspired by, on to the actual process of designing the car. Fans of automotive design won't want to miss this video. Take a look below.