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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

Maserati gives us our best look yet at its Grecale small crossover

Maserati's second SUV, the Grecale, is nearly ready to make its debut. The company took advantage of a visit by Stellantis boss Carlos Tavares to release some of the most revealing photos of the model we've seen to date. While the Porsche Macan-fighting soft-roader remains fully draped in camouflage, we see enough of its front end to tell there's a wide, low-mounted grille with vertical slats and almond-shaped headlights located higher on the fascia. We'll hold our judgment until the Grecale is unveiled, but we're starting to see what Klaus Busse, the head of Maserati's design department, meant when he told Autoblog the MC20 would have big influence on future models. Viewed from the side, even with Tavares standing in the frame, it's clear that the Grecale's proportions were drawn with more of an emphasis on sport than on utility. Its front end is relatively long, its dash-to-axle ratio hints at the rear-wheel-drive platform underneath, and its roofline has more slope than the average kid-and-dog-hauling Ikea warrior. Earlier spy shots taken near Maserati's headquarters suggest the rear end wears horizontal LED lights. Unverified rumors claim the Grecale rides on an evolution of the Giorgio platform that Alfa Romeo's Stelvio (one of the better-handling crossovers on the market) and Giulia models are built on. Some reports warned the architecture would be phased out, but Alfa Romeo CEO Jean-Philippe Imparato suggested they're not accurate. If the Grecale is indeed Giorgio-based, it will likely come standard with rear-wheel-drive, and it will be offered with all-wheel-drive at an extra cost. Engine options remain unconfirmed; four- and six-cylinders can easily fit in Giorgio-based cars. Maserati will finish fine-tuning the Grecale in the summer of 2021, and it will present the model before the end of the year. When it lands, the Grecale will slot beneath the Levante as a taller alternative to the Ghibli. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Fiat set to invest $12B on new models, stop Euro losses in 3 years

Naturally, you'd expect a massive automaker like Fiat to have an in-depth plan to exit the current European-market doldrums, and you'd expect that plan to include plenty of new vehicles to attract those precious buyers that still remain despite the financial downturn. And you'd be right, though Fiat does seem to have a few unexpected twists up its corporate sleeve.
Perhaps the biggest shocker is a report that Fiat will completely drop the Punto, a car with mass-market appeal aimed at small-car buyers cross-shopping the popular Volkswagen Polo. Its replacement will be a five-door Fiat 500 aimed at upmarket buyers (sounds awfully similar to the 500L) that will be built in Poland. Lower-end customers will reportedly be served by variants of the Fiat Panda.
Borrowing a page from the BMW, Daimler and Volkswagen playbook, reports Automotive News, Fiat is said to have plans to reignite production at its Italian factories by retooling them to build high-end vehicles from Maserati and Alfa Romeo. These will be marketed as premium products, built by skilled Italian workers (who are paid wages that are 75-percent higher than those building Fiats in Poland), and will be sold around the world.