2003 Maserati Coupe Cambiocorsa on 2040-cars

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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Jay Kay's 1955 Maserati A6G/54 on the docket for Pebble Beach

Gooding & Company has revealed the highlights of its consignments for its Pebble Beach auction during the action-packed Monterey weekend. At the top of the list is the classic 1955 Maserati A6G/54 Frua Berlinetta currently owned by Jamiroquai frontman Jay Kay. This Maserati, the show car from the 1955 Paris Auto Salon, features Frau coachwork, won Best in Show at the Salon Privé, and is expected to fetch between $1.5 and 2 million.
No less prestigious is the 1938 Bugatti Type 57C Stelvio convertible that belonged to Prince Louis Napoleon of France, grandson of Emperor Napoleon I and noted Bugatti collector of the time. Supercharged from the factory, the stunning two-tone droptop is projected to sell for $1.3 to 1.6 million.
Finally, an original 1966 Shelby 427 Cobra is on the docket, with pre-sale estimates at $750,000 - $950,000. See below for the full press release and watch this space as the classic car world gears up for Pebble Beach.

Maserati Levante shows Kubang inspiration in leaked images

One of the most anticipated debuts at next month's Geneva Motor Show comes from Maserati, which is set to show its first crossover. A major part of the brand's revival, the new Levante will be challenged to strike the right chord in an increasingly competitive segment. That's not the new Levante at the top of the page. It's the Kubang Concept on which it's based. The leaked shots come from the Dutch Auto Week – like our Autoweek, but taller – and include six shots that we're betting were in a tin labeled "Do not open until March 1." They provide a great look at the new crossover from a range of angles, and include a shot of a very, very red cabin. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. We see a great deal of Kubang concept around the headlights, although it's clear Maser's designers evolved the Levante's grille to better match the Ghibli sedan. It's more chiseled and strong, part of which can be blamed on the chrome slats – the Kubang's grille slats were just black. The rear fender and shoulder lines look like they've almost been lifted straight from the Ghibli, while the roofline and rear window give the impression that Maserati is favoring sporty looks over any real utility. We're unable to post the leaked Levante images here, but we'd strongly suggest you give them a look over at Auto Week. And stay tuned for the official info on the Levante, when it gets its grand debut early next month. Related Video: