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Maserati Levante production starting next year, Alfieri could come within 28 months

Maserati is on a roll. The new Ghibli and Quattroporte have been huge successes, and it unveiled the gorgeous Alfieri concept (pictured above) at the 2014 Geneva Motor Show. The next step for the brand is getting the Levante crossover into production.
"We are getting Mirafiori ready for production [of the Levante]. The first bodies are expected for 2015," said Fiat CEO Sergio Marchionne to Reuters in Geneva. He also said that there isn't much keeping the Alfieri off the streets. "The platforms and motors are there. Technically, production could start in 24-28 months," he said. However, Marchionne refused to say whether the company would actually give the concept a green light to be built.
Fiat hopes to be profitable again by 2016, and while its acquisition of Chrysler is certainly going to help, rejuvenating Alfa Romeo and Maserati are also a major part of the plan. In 2013, the Italian luxury brand saw sales more than double to 15,400 vehicles. Maser is still far away from its goal of selling 50,000 units by 2015, but it's quite a start. Fiat bought Maserati in 1993, but business went through a decade or more of doldrums and falling sales. It appears that the century-old brand is finally finding a path forward with some gorgeous new cars.

2017 Maserati Quattroporte First Drive

When German companies launch a new luxury sedan, they chat about more power, better economy, and leveraged links to Silicon Valley's hottest microchip and graphics powerhouses. It's not like that in Italy. The Mediterranean peninsula only has one authentic maker of luxury sedans, and cutting-edge consumer technology has never been Maserati's forte. Beautiful cars, sure. Compelling engine notes, yup. The prioritization of handling emotion above cornering speed and even ride quality? Absolutely. Three years ago Maserati thought that blueprint would be enough for its all-new Quattroporte. It wasn't. For starters, the car wasn't beautiful. Compared to the filigreed purity of its predecessor, the QP (as they call it in Modena) looked awkward, even clunky. A big part of that was the sheer scope of the 124.8-inch wheelbase, which made it nigh impossible to deliver the proportional elegance and unfussed panel pressings of its predecessor. Still, the added length provided rear legroom that takes surveyors to measure. More important than what it had (and whether that was good or bad) was what it didn't have. There was no button on the remote to open the trunk, no self-parking system, no reversing camera, definitely no 360-degree camera setup, no radar cruise control, no semi-autonomous steering, and no modern navigation or infotainment. By far the biggest Maserati (at 207.2 inches, it dwarfs most of the standard versions of almost any sedan, anywhere), the Quattroporte now has some small visual changes and enough driver-assistance stuff (like radar cruise) to bring it up to German levels. At least, that's the on-paper argument. Not one of the 2017 model's visual upgrades is metallic. The changes include a new plastic grille (inspired by the design language of the Alfieri concept car), updated lights, and some very subtle differences between the sportier GranSport and the more luxurious GranLusso versions, two new trim packages. The aero guys have been busy, too, with a flat floor and a new Air Shutter that lowers drag by 10 percent and by itself improves the fuel consumption by three percent (anything else is down to stop-start). In a tech, tech, tech world, the Quattroporte is the anti-Tesla. There are no plans to give the big boy any form of hybrid power much less a plug-in hybrid powertrain. Maserati's engineers look at you funny for mentioning hydrogen fuel cell or battery-electric power.

Maserati's electric Alfieri two-seater coming in 2020

Maserati recently said it would sell its first electric car by 2020, and now we know exactly what it will look like. The company told Just Auto that it would build an EV version of its Alfieri, a two-seat concept car that it first unveiled at the Geneva Motor Show in 2014. The Alfieri (above), which will also be produced with a V6 engine, "is being designed as a competitor to the 911 but it will be a larger car," said European GM Peter Denton. "More the size of a Jaguar F-Type." The gasoline version will go on sale in 2019, Maserati says, well past its original 2016 launch date. It was originally supposed to be a V8, but the company decided to go with a smaller engine to meet environmental requirements. There are no details yet on the performance or price of the EV model, but we'd expect it to have outstanding performance (and hopefully decent endurance), given its Italian pedigree. Maserati's parent Fiat is a reluctant player in the EV industry. CEO Sergio Marchionne recently told Car Magazine that "I don't know how to make [Tesla's] economic model work," but added that there's nothing Elon Musk's company can do that Fiat or Maserati can't. However, the car is set to arrive in 2020 and things can change a lot. Who would have thought just three years ago that Tesla would get nearly 400,000 pre-orders for an EV, for instance, or that Volkswagen would switch from a diesel-heavy lineup to an electrified future? Related Video: This article by Steve Dent originally ran on Engadget, the definitive guide to this connected life. Featured Gallery Maserati Alfieri Concept at 2014 LA Auto Show View 21 Photos News Source: Just Auto Green Maserati Coupe Electric Luxury Performance maserati alfieri