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Lotus' new position: Much improved, if Volvo's experience is a guide

Out today is the news that Geely Holding will acquire controlling interest in British sports car maker Lotus Cars. While some 20 years ago the Chinese acquisition of a British automaker might have inspired grumbling from aggrieved Brits (and the handful of Lotus enthusiasts), the world has moved on. And so – thankfully – can Lotus. To suggest Lotus' business history has been checkered is to broaden the definition of "checkered." With its beginnings in the early '50s as a maker of component cars for competition, Lotus founder Colin Chapman – in a manner not unlike his postwar contemporary, Enzo Ferrari – was always hustling, living a hand-to-mouth existence in the production of road cars to support a racing program. Regrettably, Chapman never found a Fiat, as Ferrari did toward the end of the 1960s. Lotus had Ford in its corner for racing and as a resource for powertrains, and later benefited from the corporate support of both GM and Toyota for relatively short periods. Lotus Cars, however, never enjoyed the corporate buy-in that would have allowed Chapman to race and let someone else build the cars. Regardless of what Consumer Reports or Kelley Blue Book might have thought (if they had ...) about those early Lotus cars, a great many are now regarded as classics. My first knowledge of a production Lotus was when Tom McCahill, the 'dean' of automotive journalists in the US, tested an early Elan for Mechanix Illustrated. While we're still not sure, some 50 years later, how McCahill's XXL frame fit into the tiny roadster, he had nothing but praise for the Elan's athletic chassis and now-timeless design. In today's Lotus portfolio, the Elise and Exige continue that light, athletic tradition, while the larger Evora seems to strike wide – literally and figuratively – of the "less is more" ideal. With the Toyota-powered Evora, more is more. But in an eco-sensitive era demanding more of the original Chapman mantra – add lightness – there's little reason that Lotus can't regain relevance if given the financial resources. Geely's acquisition of Volvo, the fruits of which appear regularly not only in the news but on the streets, suggests the Chinese investment will provide strategic vision (along with money) while allowing Lotus talent to do what it does best: Create an exciting product. And while at various periods in its history the product has been worthy, Lotus in the US has been ill-served by a flailing dealer network.

Leaked patent images show forthcoming Lotus SUV

Upon discovering leaked patent images of a Lotus SUV, the proper response is, "It's about time." Not because we've been insomniac with anticipation of a people-hauler from Hethel, but because we've had at least three years to prepare. Make that ten years if you start the clock from when Lotus blitzed the 2006 Paris Motor Show with the seven-seat APX concept in 2006. The APX first brandished the company's Versatile Vehicle Architecture (VVA). An evolution of that VVA - which can withstand a 3,520-pound curb weight - still supports the Evora. In 2015, when Malaysian carmaker Proton owned Lotus, Lotus CEO Mark Gales announced an SUV already in development that would be "the fastest and most agile" of its kind, and target the Porsche Macan. Now, with a new owner, better sales, and much bigger profits, we get a clearer view of what this slow-cooked, swoopy Lotus van might bring. The front clip, center roof channel, what look like bulging rear wheel arches, and the taillight treatment establish Lotus ties. The side view stands as notable for its rear window treatment and high-altitude fuel filler cap, both design elements echoing the 1974 Lotus Elite and foreshadowed by Gales two years ago. Tech rumors posit a Toyota-sourced four-cylinder engine and a 1,600-kilogram curb weight objective. That's 3,520 pounds in US speak, yet with a new car range in the works and more Geely-funded tools to choose from, the SUV won't use the aged Versatile Vehicle Architecture. If Lotus succeeds at the scales, the SUV would subtract roughly 1,000 pounds from a Porsche Macan. As Gales told Top Gear earlier this month, "[W]hat an Evora is to a 911 our SUV needs to be to a Cayenne." Intended for global export, Lotus plans to manufacture the SUV in China, and we're likely four years away from an on-sale date. Although we're promised the family offering will handle "like nothing else," it won't be a sports car, and only Lotus sports cars are welcome at Hethel. Related Video:

Lotus won't rule out SUV, but first we'll get a new Elise

Not even Lotus can ignore the sales potential of SUVs. Speaking to media yesterday, Lotus CEO Jean-Marc Gales said "The SUV is an interesting market. We're working on a concept but haven't made a decision yet." Lotus has reorganized lately, and is cash flow neutral on a path to future profitability. Put away your pitchforks. Yes, Lotus is the last automaker we'd expect to make an SUV, but nearly every other carmaker has already given up resistance. And we surmise that even a Lotus SUV would follow the Lotus founder Colin Chapman's famous ethos of "Simplify, and add lightness." At least relatively. Or, as Gales put it, "We stick to our roots, because they are enviable roots." That means the new Elise, coming in 2020 and destined for America, will be a lot like the current model sold in other markets. As we reported last week, Gales confirmed that the next Elise will be slightly wider to accommodate side airbags, but otherwise will have similar dimensions and power-to-weight ratio. The Evora 400 Roadster is also still planned, but won't come stateside for at least two years. "Lotus will not fit electrical steering [systems]. They take away the steering feel." And while the SUV ship may sail, there are still a few heretical ideas left in Hethel. In confirming that the Elise will add assisted steering in the next generation, Gales assured us it would be hydraulic. "Lotus will not fit electrical steering [systems]. They take away the steering feel." Also off the table for Lotus is any kind of hybrid. Speaking to Autoblog, Gales explained that hybrid systems adds weight, complexity, and take up space. The first two items go against the core values at Lotus, and the third creates packaging issues. "Besides, when you have low mass it's easy to be efficient," the CEO said. He added that a pure EV might be something Lotus would consider, but not anytime in the near future. Lotus returns to the US this year with the Evora 400. Stay tuned for our first drive review in a couple of days (spoiler alert: the car is awesome). And beyond the Evora convertible and next Elise, Gales says "You will enjoy many more cars from our company." We can't wait.Related Video: Lotus Convertible Coupe SUV Performance lotus evora 400 jean-marc gales lotus evora 400 roadster