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Lotus rolls out factory delivery program for Elise, Exige and Evora

"We are delighted to open our doors to customers so that they can collect their new car from us direct." - Jean-Marc Gales
Buying a Lotus sports car now comes with an added perk - you get a peek behind the curtain at the famous factory in Hethel, England.

Lotus announces race-ready Exige V6 Cup and Cup R

Lotus has pulled off the wraps on two new versions of the Exige: the V6 Cup and the V6 Cup R. Based on the Exige S, the V6 Cup is built to be a dual-purpose street and track machine. The 0-60 dash should take just under 3.8 seconds thanks to a full 345 horsepower from a supercharged 3.5-liter V6 engine. Weighing in at 2,380 pounds, the V6 Cup should be an absolute riot to drive, and with a full FIA-approved roll cage, fire extinguisher and six-point race harnesses on board, it's plenty safe, too. Two-way adjustable dampers are standard, as are AP Racing four-piston calipers on all four corners. More importantly, drivers can expect to find the Lotus Dynamic Performance Management system in the cockpit, complete with Touring, Sport and DPM Off modes.
The V6 Cup R, meanwhile, is both lighter and offers more horsepower than the standard V6 Cup. The same blown V6 dishes out 366 horsepower in R trim, and the whole contraption tips the scales at 2,292 pounds. Of course, the same spate of race hardware is stock, minus the DPM system. A lightweight battery, track-spec tow loops and quick-release engine cover help separate the Cup R from its more civil sibling, as do performance brake pads and better oil and water cooling systems.
Check out the brief press release below for more information. Both of the new models are headed for a debut at the 2013 Autosport International Show.

Lotus admits its fancy London shop is a waste of money

Piccadilly in London is one of the most expensive shopping streets in the world. And right by where they filmed that awesome scene from American Werewolf in London, Lotus has a showroom. I wandered in last week. Handmade suit, posh watch, smart shoes. But the lack of interest from the sales staff made me think I was wearing a Kimi "Leave me alone I know what I'm doing" T-shirt. To the cognoscenti it's a bit confused. There is no separation between the Lotus F1 team and Lotus cars. Even though a friend at Lotus F1 once told me that the team has a closer relationship with Microsoft than it does with Lotus Cars. What makes this especially strange is that the F1 stuff is front and centre: overpriced caps, T-shirts, and team gear, with the cars playing second fiddle. Yet this is a store paid for by Cars. You have to wonder what the shop is going to sell next year when the Enstone F1 team drops the Lotus name to become Renault. But that is nothing to the wondering you start to do when you speak to the staff. On a previous visit I'd asked about the relationship between Lotus F1 and Lotus Cars, and the sales staff insisted that they were one and the same. A short time after that I spoke to Lotus CEO Jean-Marc Gales at an event where he'd been the guest speaker. He told me that moves were underway to fix the problem and that they would soon have staff in the shop that knew about the cars. So last week's return visit was depressing. In the back there is an Exige and an Elise. I asked the difference and the girl suggested that we look it up on the internet. She took a business card, I made my excuses and left. Daft really I might not have bought a car but I was seriously tempted by the GBP20 carbon fibre pen. My local dealer, Hexagon, called and mailed, but what was really telling, and bloody impressive, was the call from Hethel. I vented my disappointment with the Piccadilly store, and the Lotus man explained. And impressed. Normally you'd get some dreadful company line about how the shop wasn't for people like me, that it was all deliberate to avoid scaring people off and welcome new blood to the brand. But instead he was honest. He told me that the shop was a folly. That it was one of Dany Bahar's many expensive ideas. He signed a ten-year lease on the shop at a million pounds a year and they can't afford to run it. They did train up some good people but, as you can't pay people rural Norfolk salaries and expect them to work in Piccadilly, they left.