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New 2024 Lotus Emira priced at just under six figures

Unveiled in 2021, and delayed earlier in 2023 allegedly due to certification-related issues, the 2024 Lotus Emira is finally ready to turn its wheels on American pavement. The coupe appears on the firm's online configurator, but it costs significantly more than initially announced. Buyers will have two Emira flavors to choose from. The entry-level car uses a Mercedes-AMG-sourced 2.0-liter four-cylinder engine that's turbocharged to develop 360 horsepower and 310 pound-feet of torque. It spins the rear wheels via an eight-speed automatic transmission. Next up is a supercharged, 3.5-liter V6 provided by Toyota and rated at 400 horsepower and 310 pound-feet of torque. The six-cylinder spins the rear wheels via a six-speed manual transmission, though a six-speed automatic that bumps the torque figure to 317 is a $2,150 option. Pricing for the base Emira starts at $99,900 excluding destination fee, which hasn't been published yet, while the V6-powered car carries a base price of $105,400. Note that these figures only apply to the First Edition model; Lotus hasn't detailed or priced the other available trim levels. For context, the Geely-owned British brand initially announced prices of $85,900 and $93,300 for the four-cylinder- and V6-powered models, respectively. An earlier report blames the increases on the supply chain-related constraints that have plagued most carmakers since 2020. Enthusiasts configuring an Emira have a long list of options to choose from. Lotus offers Touring and Sport chassis configurations (the latter brings a firmer suspension system), 13 paint colors, a Black Pack that bundles black exterior trim pieces, and three wheel designs. Inside, you've got several leather and Alcantara upholsteries to choose from plus a vehicle tracker, a HomeLink transceiver, and tinted windows. Lotus dealers across the nation will begin receiving the V6-powered Emira First Edition in the third quarter of 2023, while buyers waiting in line for a four-cylinder-powered model won't get their car until the first quarter of 2024. Additional trim levels should join the range later on. Related video:

Lotus Emira delayed for the U.S. while allocation amount and prices rise

It's Lotus' turn to catch the production and pricing virus, an ailment that's caused almost every automaker to lag on delivery timetables while increasing prices for reservation holders. Last October, Lotus Emiras intended for the UK home market were already trailing delivery estimates by six months. Early last year, Lotus expected to get Emiras tagged with U.S. plates as soon as fall of 2022. Now, CarBuzz reports that Emira V6 First Edition units destined for the U.S. will land on our soil this summer but won't be released to customers until between mid-October and mid-December. According to a letter sent by Gator Motorsports' franchise Indy Lotus in Indianapolis, Indiana, the holdup is U.S. certification.    On top of the delay, prices are going up for all U.S. and Canadian reservation holders except those who have completed paperwork for the initial North American V6 First Edition allocation. Lotus said the various troubles and quagmires around the world have increased the Emira's unit cost by around $14,400. Folding that into the MSRP would make the price $108,300 before destination. We say "initial" about that allocation because Lotus has upped the North American allotment by 600 units, making 1,300 in total to come to come to NA, the U.S.-specific number slightly smaller. When the second tranche becomes open for reservations, they will cost $105,400 in the U.S., that price already on the U.S. retail site configurator. Anyone who reserved the AMG-powered four-cylinder Emira I4 First Edition is going to see their cost rise from the $85,900 announced before. The new price MSRP be revealed until later this year, deliveries not scheduled to commence until Q2 of 2024. Of course, we should expect the cost of the regular series production cars to rise as well. The situation varies by market, so anyone on any of Lotus' lists should check with their Lotus dealer. A lively thread on Emira Forum that started in February is up to 26 pages as global Emira buyers try to figure out who needs to confront what increase. Part of the ire comes from Lotus having promised none of the pricing challenges would be passed on to reservation holders, saying, "The price you're being quoted is the price you'll pay for your Emira."     Ready for the good news? There will be more options to spend your money on.

Why Lotus thinks its luxury EV game plan will succeed globally

  Luxury sports car and EV maker Lotus completed its SPAC merger last week in the U.S. and its stock was publicly traded for the first time on Friday. It’s an interesting turn of events for the Geely-backed automaker now known as Lotus Tech given the uncertain EV market, but one that may prove an exception to the struggles of other pure-play EV makers. Trading under the ticker LOT on the Nasdaq, Lotus Tech will focus on the higher end of the EV market with its Eletre SUV and Emeya sedan, which will not only be offered in the US but also in Europe and, more importantly, China. “What is most important here is that we are definitely going to more markets at the same time through more models and through more stores,” said Lotus Tech CFO Alexious Lee to Yahoo Finance from the Nasdaq market site. By the end of the year Lotus will have four vehicles in production, three of them EVs. “These four models are currently available in Asia Pacific and part of it is also available in UK and EU,” Lee said. “We're having the new [Eletre] SUV model coming into the U.S. in the third quarter of this year, so different markets have different strategies and different product offerings and different conditions." Lotus is able to go to market in a number of territories due to the backing of its majority owner, Chinese auto giant Geely. But it also raised a considerable amount of money through its SPAC merger. Lotus Tech said it raised more than $880 million in pre-closing and PIPE financing commitments, with a targeted valuation on listing day of nearly $7 billion. Lotus Tech also had an interesting partner with its SPAC merging, combining with L Catterton Asia Acquisition Corp (LCAA), which is backed by French luxury conglomerate LVMH. Lotus Eletre in Solar Yellow View 11 Photos As Lotus targets the luxury segment with its vehicles — the Eletre and Emeya will be playing in the $80,000 to $150,000 ballpark — having a partner like LVMH, with its deep connections and insights into the luxury consumer, could be hugely beneficial. “Now what is more important here is Anish Melwani, who is the CEO for LVMH North America, will be on the board of Lotus Tech,” Lee said.