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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

2022 Lotus Emira revealed with two engine options, Evija-inspired looks

The final internal-combustion-powered Lotus has been revealed: the 2022 Lotus Emira. The styling looks like a blend of the outgoing Evora and the all-new Evija electric car. It also features two choices of engine, one of which comes from AMG. The Emira's nose has the closest resemblance to the electric car, particularly in the headlights and the vent openings on either side of the hood. But the whole car has a softer, more rounded shape like the EV rather than the old Evora. It has very large intakes on each side, and a slim, wrap-around taillight at the back. The body fits over a typical Lotus bonded-aluminum chassis, and the company says the lightest version of the car will weigh around 3,100 pounds. Two kinds of suspension are available, the standard Tour setup and an optional and stiffer Sports version. Also noteworthy is the inclusion of hydraulic power steering, rather than electric. Powering that chassis is your choice of engines. It will launch initially with the same supercharged 3.5-liter V6 from the Evora. Next summer, it will be offered with a turbocharged 2.0-liter four-cylinder from AMG. Lotus says three transmissions will be available: manual, automatic and dual-clutch transmissions. It didn't say which pairings of engine and transmission would be available, but we expect the V6 to get the manual and automatic options, while the four-cylinder gets the dual-clutch transmission (just as it does when in Mercedes A-Class-related cars). The company also says power will range from 360 to 400 horsepower. This will get the car from 0 to 62 mph in under 4.5 seconds. The interior is fairly minimalist, but definitely more advanced than recent Lotus offerings. Most surfaces are covered in fabric, leather or Alcantara. It has two screens for instruments and infotainment. The former has a 12.3-inch screen, and the latter has a 10.25-inch touchscreen. Features include Apple CarPlay and Android Auto. There's only seating for two, and cargo space is split between a 5.3-cubic-foot trunk and a 7.3-cubic-foot area behind the seats. The Emira was revealed this week at the Goodwood Festival of Speed. Pricing for the U.S. has not been announced, but it will cost under 72,000 Euros in Europe. That comes to around $85,000 in the United States. We should know more about specifications and pricing closer to when it goes on sale sometime this year.

Lotus adds lightness to new Exige S Club Racer

If there are two things Lotus is good at, they're trimming weight off already lightweight cars and getting the most out of its existing products. And those are just the talents it's called on to roll out the new Exige S Club Racer. Based on the Exige that's been on the market since 2000 – itself based on the Elise that dates back to 1996 – the new Exige S Club Racer manages to cut an extra 33 pounds off the vehicle's already featherlike curb weight, now down to under 2,600 lbs. The weight reduction comes down largely to the lightweight battery, center console, doors and sports seats. Yet measured at 100 miles per hour, the coupe also produces 93 lbs of extra downforce thanks to the revised aero package that includes a new front splitter, rear wing and flat underbody. Joining the Elise 20th Anniversary Edition (which itself replaces the Elise S Club Racer), the new Lotus Exige S Club Racer packs a 3.5-liter V6 to run to 62 in four seconds flat and on to a top speed of 170 mph. That's some rather impressive performance for a vehicle that only costs GBP56,900 in the UK, which is about what you'd pay for a Porsche Cayman GTS over there that would cost us around $75k. Unfortunately, Lotus doesn't sell the Exige in the US anymore, so this is one further improvement on a model we'll just have to admire from across the ocean. NEW LOTUS EXIGE S CLUB RACER - FASTER AND LIGHTER - Club Racer ethos applied to searingly quick Exige S - Weight reduced by 15 kg - Lotus benchmarks for handling and pure driving experience Applying the Lotus refined Club Racer principles to the already stunning Exige S results in the most inspiring version of an already class-leading sports car. The Exige S is a model that already excels, thanks to its lightweight aluminium chassis-tub and aerodynamically enhanced composite bodywork. Its 3.5-litre supercharged V6 engine delivers exciting performance, benchmark handling and a pure driving experience combined with a 4.0 seconds 0-62mph (0-100km/h) acceleration time and a top speed of 274 km/h (170 mph). Jean-Marc Gales, CEO of Group Lotus plc, expressed his enthusiasm for the new model: "Factoring the Club Racer ethos into the Exige enhances the track-focussed potential of this important model.