Lotus 7 S2 Dry Sump Lotus Twin Cam, Garage Find Vintage Race Car on 2040-cars

Auto blog

New models, new markets: Lotus plans major expansion in the 2020s

Lotus was so quiet during the 2010s that some enthusiasts wonder if it still exists. It's alive, it's healthier than it's ever been in recent memory, and it's orchestrating a major expansion that will put it back in the spotlight. Its renaissance starts with the Evija, an electric hypercar packing a 2,000-horsepower punch that Matt Windle, the company's engineering boss, called a trailblazer. Future models will all be influenced by this limited-edition coupe. Beyond that, the company is taking steps to overhaul its entire business, from the design language that characterizes its cars to the restaurant its employees eat at — seriously. Even the cafeteria is getting a makeover. "We're building the brand, building the product range, building the dealer network, and building facilities. There's a huge investment program going on," Windle told Autoblog. "We need to shoot the arrow far enough ahead so that we don't get stuck in the day-to-day problems and instead keep an eye on what we need to do long-term," he added. The company's to-do list is long, and rebuilding a brand is difficult, but Lotus believes it can pull it off. The executive team is betting on an array of new products to reach customers in markets Lotus has little or no presence in; the United States comes to mind. The ultimate goal is to increase the brand's annual volume. Windle understandably couldn't shed light on the product plan, but unverified rumors point to a born-again Esprit powered by a 500-horsepower hybrid powertrain made up of a mid-mounted, Toyota-sourced V6 and electric components provided by sister company Volvo. Another one of the company's future models is an SUV —its first — allegedly built on Volvo bones and aimed at the Porsche Macan. We hear a new Elise is coming, too. The engineer explained his team doesn't feel the least bit constrained by the decades-long heritage Lotus is built on, and it's ready to embrace new technologies as it moves forward. "Electrification has given us the ability to look at things differently," he explained, while clarifying the company's core values (aerodynamics, ride, handling, and lightweight construction) won't be overlooked as it expands. "We will stay true to them," he pledged. "Light is right," the phrase famously coined by Lotus founder Colin Chapman, will live on, then. China-based Geely purchased a majority stake in Lotus in 2017 and it's helping turn it around.

Lotus Exige Sport 350 adds even more lightness

Lotus is constantly looking for more weight to cut out of models like the Elise and Exige, as light as they already are. The company somehow found 112 lbs to carve out of the Exige, and the result is the new Sport 350 you see here. Following the reveal of the Elise Sport and Elise Sport 220, the new Exige Sport 350 weighs just 2,480 pounds. That's 112 pounds less than the existing featherlike Exige S, with its aluminum chassis and composite bodywork. To cut weight where there was so little to be cut, the engineers in Hethel fitted a new louvered tailgate, battery, engine mounts, center console, HVAC piping, and insulation materials. All of those new components are lighter than the ones they replace, fulfilling company founder Colin Chapman's ethos of "adding lightness." The 3.5-liter supercharged V6 carries over with the same output of 345 horsepower and 295 pound-feet of torque. But with less weight to move, the Exige Sport 350 will now reach 60 from a standstill in just 3.7 seconds, topping out at 170 miles per hour. With it, Lotus also retuned the suspension and the six-speed manual gearbox, which now features a deliciously exposed linkage. A six-speed automatic is also available, adding 12 lbs to the curb weight and altering performance only negligibly. Deliveries will begin in February across Europe before reaching markets overseas in March (around the same time that the Exige Sport 350 Roadster will follow). Unfortunately North America isn't one of those markets, since both the Elise and Exige were withdrawn from these shores in 2011. Hope springs eternal, however, that the next generation will reach us sometime after 2020. New Lotus Exige Sport 350 – Light is Right · 51 kg lighter than previous Exige S · 345 hp and in excess of 300 hp/tonne · 0-60 mph in 3.7 Seconds and top speed of 170 mph · Heritage Tartan interior and new colour and trim options As the ultimate incarnation of the world famous Exige, Lotus has revealed the Sport 350, the latest version of the class-leading and award winning sports car, that's lighter and faster than ever before. The new Exige Sport 350 is the next model in the range to mark the reintroduction of the renowned 'Sport' naming designation. It joins the recently announced Lotus Elise Sport and Elise Sport 220 – delivering a lighter and even more performance-focused driving experience.

Lotus names Jean-Marc Gales as new CEO

It's been about two years since DRB-Hicom took over Proton, and through it Lotus. One of its first courses of action was to fire the existing CEO, Dany Bahar, and proceed to scrap most if not all of his (arguably over-) ambitious plans. In his place they put one of their own - Aslam Farikullah - as Chief Operation Officer, but now the Malaysian-owned British automaker has attracted an industry heavyweight to lead it into the future.
That heavyweight is Jean-Marc Gales. The British- and German-educated Luxembourgian has spent the past couple of years running the European Association of Automotive Suppliers (CLEPA), but may be better known for his previous posting as CEO of PSA Peugeot Citroën between 2009 and 2012, during which time he introduced the Citroën DS line, amongst others, and increased the French automaker's sales. Before PSA he worked for Daimler, General Motors and Volkswagen.
As the new Chief Executive Officer of Group Lotus, Gales will face the difficult task of growing a business based on three models - the Elise, Exige and Evora - that date back to 1996, 2000 and 2009, respectively. Whether he'll push for new models like his predecessor did remains to be seen, but he'd be wise to learn from Bahar's mistakes and avoid overextending what has always been a relatively small automaker.