2013 Evora Ips White on 2040-cars

Auto blog

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Volvo-based, Chinese-built Lotus SUV allegedly due out in 2020

Lotus will set foot in the lucrative SUV segment before the end of 2020, according to a recent report. It's preparing to unveil a high-riding model named Lambda that will be made in China with Swedish parts. Five-plus years in the making, the first Lotus-badged SUV will share its SPA platform with several members of the Volvo range, including the XC90, and with the plug-in hybrid Polestar 1. Citing unverified reports from China, Holland-based AutoWeek reported the Lambda will land in the same segment as the Porsche Cayenne Coupe and upmarket variants of the BMW X6. Patent images (pictured) suggest it will wear a fastback-like roof line. Using the flexible SPA platform will allow Lotus to offer a variety of powertrains, including gasoline-burning four-cylinder engines with forced induction and at least one plug-in hybrid option. SPA wasn't designed to accommodate six- or eight-cylinders, so leveraging electrification will likely be the easiest way for engineers to unlock more performance. An electric variant will reportedly join the range a little bit later in the 2020s. Production will begin in Wuhan, China, in late 2020, according to the same source. Whether the model will be sold in the United States is up in the air. It would make a significant amount of sense: Americans have an insatiable appetite for SUVs, and the company has often stressed it wants to increase its sales in our market. Lotus hasn't commented on the report, and it has remained quiet about its long-rumored SUV. We heard a lot about the model from Jean-Marc Gales, its former CEO; he notably said it will be to the Cayenne what the Evora is to the 911, and he pledged it would become the fastest and most agile model in its segment. He's gone, replaced by Phil Popham in 2018, so that strategy might have changed. If the rumor is accurate, we won't have to wait long to see how Lotus can apply its design language and its unique engineering philosophy to an SUV. Related Video:

Lotus readying Evora crossover?!

If it seems to you like every sports car manufacturer is getting into the crossover game, that's because it's pretty much true. And now, we potentially have one more to add to the list, as Britain's Car magazine reports that Lotus – yes, Lotus – is proceeding with plans to build a crossover. Rather than build a new crossover from the ground up, however, Lotus is said to be developing a high-riding version of the existing Evora. It's tipped to keep its rear-drive configuration (rather than going with a proper all-wheel-drive system), with a raised ride height and more rugged styling. In that respect, it may emerge more like a Local Motors Rally Fighter than a Porsche Cayenne challenger. That may yet emerge as not such a bad thing as it may seem on the surface, but for those purists who'd balk at the notion of an off-road Lotus, the British automaker has other plans in store as well. The crossover would arrive on the heels of a refreshed version of the existing Evora, a potential convertible version of the same, and a hardcore, track-focused successor to the 2-Eleven is also said to be in the works. In the end, Lotus would only be the latest in a long string of established sports car makers to get into the crossover game. Porsche of course led the way with the Cayenne and followed up with the Macan, Maserati is set to follow suit, and last we heard, Lamborghini was still awaiting approval to build the Urus concept.