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Lotus nearing decision on sedan versus crossover

Lotus may be comfortable for the time being developing newer and better versions of its existing sports cars, but it won't necessarily skate by on its aging product portfolio forever. According to a report from Reuters, Lotus and its Malaysian parent company DRB-Hicom are currently considering adding a new model to the British automaker's lineup. And in a further sign of the times, it seems likely that the new model would be either a sedan or crossover. "I'm a bit torn between an SUV and a four-door sports car – but in the end I can see that the SUV has the bigger market," Lotus CEO Jean-Marc Gales told Reuters. "We'd do an SUV that is very light, very fast on the track and has outstanding handling," in keeping with what Lotus is known for. It would not be the first sports car manufacturer to delve into either category, of course. Porsche rebuilt its business by expanding into both categories with models like the Panamera, Cayenne and Macan. Maserati has long offered successive versions of the Quattroporte, more recently launched the Ghibli sedan and will soon introduce the Levante crossover. Aston Martin has toyed with both, as has Lamborghini. Other marques like Ferrari and McLaren, however, remain resolutely opposed to either proposition. This past December, we reported that Lotus was preparing to go a slightly different route by offering a high-riding version of the Evora instead of a proper four-door sport-ute. This latest development, however, would appear to be quite different. The company's engineering division showcased the APX crossover concept back in 2006, and revealed the Eterne sedan concept as part of the grandiose plans of the previous Bahar administration in 2010. The last time the proposition came up this past August, nearly half of respondents to our online poll voted that Lotus should build a sedan, but not a crossover. Over a quarter of you said Lotus should built both, 2 percent voted for the crossover over the sedan, and 22 percent said Lotus should steer clear of either.

Lotus Cars, Williams Advanced Engineering announce technical partnership

Sports car company Lotus announced a technology development partnership with Williams Advanced Engineering, more commonly referred to simply as Williams. Lotus says the partnership will be specifically focused on propulsion systems. And this has us very excited. Lotus doesn't need much introduction; it makes ultralight and spectacular handling sports cars. Williams is a bit more obscure, but it works on some of the coolest vehicles in the world. For decades the company has participated in Formula 1, and still has a team competing. It developed a wild 500-horsepower flat-six engine for Singer, and it worked with Jaguar on the C-X75 concept car and made stunt versions for the James Bond movie "Spectre." The company even has electric car experience with four seasons of Formula E and development work on the Aston Martin Rapide E on its prodigious resume. The subtext of these various Williams projects is that we could see almost any kind of powertrain show up in Lotus sports cars in the future. The companies could have some high-revving, high-output internal combustion engines for the near-term, then they could create electric drivetrains for future Lotus cars. Think first-generation Tesla Roadster but developed by a company with racing experience. Perhaps the two could even create some hybrids in between launches of the two powertrain types. Of course we're speculating, but none of this out of the question considering Williams' capabilities. In fact, since the Formula E experience is specifically highlighted in the Lotus announcement, we bet electric Lotus cars are all but guaranteed. We will be watching for developments with great anticipation. Related Video:

Lotus F1 apologizes for tweeting support for LGBT Olympians

The Lotus Formula One Team is apologizing after its official Twitter account posted this image of two men kissing in connection to the opening of the Winter Olympics on Friday, February 7. It claims that the original tweet was "unauthorized."
The tweet, which Lotus deleted later that day, can be viewed to the right and was promptly replaced an apology that said, "We would like to sincerely apologise for an unauthorized message posted on our Twitter account today & will ensure this cannot happen again." Responses to the kerfuffle on its Twitter page have mostly focused on confusion as to what the original tweet was and why it was removed.
While the Sochi Olympics have been controversial among LBGT groups because of Russia's laws banning so-called "gay propaganda," the country has a growing importance in F1. In fact, the first Russian Grand Prix is scheduled to run later this season on a circuit around the Sochi Olympic Park. Genii Capital, the team's owner, has business interests in Russia, and according to the BBC, the Lotus F1 team is working on a deal to with Russian mobile phone company Yotaphone to sell it 10 percent of the team.