1965 Lotus Elan S 1.5 on 2040-cars

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Lotus' new position: Much improved, if Volvo's experience is a guide

Out today is the news that Geely Holding will acquire controlling interest in British sports car maker Lotus Cars. While some 20 years ago the Chinese acquisition of a British automaker might have inspired grumbling from aggrieved Brits (and the handful of Lotus enthusiasts), the world has moved on. And so – thankfully – can Lotus. To suggest Lotus' business history has been checkered is to broaden the definition of "checkered." With its beginnings in the early '50s as a maker of component cars for competition, Lotus founder Colin Chapman – in a manner not unlike his postwar contemporary, Enzo Ferrari – was always hustling, living a hand-to-mouth existence in the production of road cars to support a racing program. Regrettably, Chapman never found a Fiat, as Ferrari did toward the end of the 1960s. Lotus had Ford in its corner for racing and as a resource for powertrains, and later benefited from the corporate support of both GM and Toyota for relatively short periods. Lotus Cars, however, never enjoyed the corporate buy-in that would have allowed Chapman to race and let someone else build the cars. Regardless of what Consumer Reports or Kelley Blue Book might have thought (if they had ...) about those early Lotus cars, a great many are now regarded as classics. My first knowledge of a production Lotus was when Tom McCahill, the 'dean' of automotive journalists in the US, tested an early Elan for Mechanix Illustrated. While we're still not sure, some 50 years later, how McCahill's XXL frame fit into the tiny roadster, he had nothing but praise for the Elan's athletic chassis and now-timeless design. In today's Lotus portfolio, the Elise and Exige continue that light, athletic tradition, while the larger Evora seems to strike wide – literally and figuratively – of the "less is more" ideal. With the Toyota-powered Evora, more is more. But in an eco-sensitive era demanding more of the original Chapman mantra – add lightness – there's little reason that Lotus can't regain relevance if given the financial resources. Geely's acquisition of Volvo, the fruits of which appear regularly not only in the news but on the streets, suggests the Chinese investment will provide strategic vision (along with money) while allowing Lotus talent to do what it does best: Create an exciting product. And while at various periods in its history the product has been worthy, Lotus in the US has been ill-served by a flailing dealer network.

Lotus relocating US headquarters to Michigan

Lotus is planning a renewed push into the North American market. It's got the new Evora 400 coming to America in December, and it's expanding its dealer network as well. And it'll orchestrate it all from its new US headquarters in Ann Arbor, MI. The move will see the main office of Lotus Cars USA leave its current base in Lawrenceville, GA, to move in together with Lotus Engineering in Ann Arbor, putting both operations under one larger roof. The transition is earmarked to be completed by the end of next month. But that's not all. Lotus has also announced that it is expanding its dealer network across North America. The first push will see four new dealerships opening across the United States and Canada, with a pair of new showrooms in California (West Covina and Thermal), another in the car-collector mecca of Scottsdale, AZ, and a new Canadian location in Calgary, Alberta. That'll bring the showroom count up to 47 locations in North America, with more franchises planned for the near future as well. The new and improved Lotus Evora 400 is slated to arrive at US and Canadian dealers starting in December. It packs a number of upgrades over the Evora S, including more power, less weight, new bodywork, and carbon-ceramic brakes. The result is a 0-60 time of 4.1 seconds, a top speed quoted at 186 miles per hour, and Hethel test track lap time clocked at six seconds faster than its predecessor. Pricing starts at $89,900. Related Video: EXPANSION AND CO-LOCATION FOR LOTUS IN THE USA - Co-location of Lotus Cars USA. Inc, to Lotus Engineering. Inc, in Ann Arbor, MI to support growth - First deliveries of New Lotus Evora 400 in USA and Canada in December 2015 - Expansion of the Lotus dealer network The introduction of the Lotus Evora 400, as a 2017 North American Model Year, marks the start of a fresh period in Lotus' presence in this vital market. The previous model Evora already received positive acclaim from media, customers and dealers alike and reaffirmed Lotus as the maker of some of the finest, purest, most lightweight and most efficient sports cars sold today. Jean-Marc Gales, Chief Executive Officer, Group Lotus plc, explains: "The Lotus Evora 400 combines high performance with the legendary Lotus benchmark handling. It is lighter, more efficient and dynamically better than ever.

Lotus Emeya 'hyper-GT' teased before September 7 debut

The Lotus Type 130 became the battery-electric, 1,972-horsepower Evija coupe. After an ICE diversion for the Type 131 to become the Emira, the Type 132 became the battery-electric Eletre "hyper-SUV." The Type 133 four-door is nearly upon us, and we now know its name will be the Emeya. This corrects the error of thinking the sedan will be called the Envya, based on Lotus filing to trademark that name. A brief Emeya teaser for the "hyper-GT" before a debut September 7 announces a challenger to EVs like the Porsche Taycan, spicier variants of the Lucid Air, the Tesla Model S Plaid, and less obviously, the Polestar 5 from the also-Geely-owned sibling brand.  Naturally, the teaser offers just a small taste of what's ahead. We see a quartet of thin, hockey-stick LED headlights, finally exposed after Lotus hid the upper lights behind camouflage on prototypes. There's a full-width LED light bar in back, underneath the active spoiler at the base of the rear window. And a brief moment 18 seconds into the video shows a large front brake caliper in yellow, painted with the automaker's name and the words "Carbon Ceramic."    The Emeya will be based on the same internal package as the Eletre. If the sedan gets two output ratings like the SUV, the template indicates baseline performance from a dual-motor powertrain of around 595 or 893 horsepower, and battery packs of either 92 kWh or 120. European range estimates for the SUV come in at 373 miles for the less powerful S trim, 304 miles for the stouter R. With the sedan having less of a battle to fight against the wind, we'd expect those spec-sheet numbers to improve. Practical use could tell a different story, engineers saying they tuned the Emeya to be a driver's car and benchmarked the Taycan. The feature list should include an 800-volt architecture and fast charging up to 350 kW, all-wheel drive, rear-wheel steering, active roll control, and the Eletre's active front intake shutters. Figured to be less than two inches longer than a Taycan, spy shots from last year showed the same minimalist driving space as the Eletre, but a dedicated four-seat interior. That extended center console could have been part of an option package, though. The SUV isn't making it to the U.S. until next year. We figure the sedan should arrive here afterward, likely for the 2025 model year. We'll know more on September 7.  Video Green Lotus Electric Future Vehicles Luxury Performance Sedan