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Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

The exotic '80s: Ferrari, Lamborghini, Lotus and the Porsche 959

There's no secret that we are big fans of the MotorWeek Retro Review series around here. In an automotive world that often focuses on the latest tech and what's coming in the future, it's refreshing to take a look into the past to get a new perspective. That said, the show is really outdoing itself this time by posting a full episode from the '80s to YouTube, complete with the original, jazzy opening. The video is an absolute standout, too, with drives of some of the best supercars that Europe could offer at the time. Among the now classic sportscars that MotorWeek got to drive are the Ferrari 328, Lotus Esprit Turbo, Lamborghini Jalpa and Autokraft AC Mark IV. There's even a preview that sings the praises of the tech in the Porsche 959. The episode is basically a showcase of most of the exotics from young enthusiasts' walls and school folders during the '80s and is not to be missed. News Source: MotorWeek via YouTube Ferrari Lamborghini Lotus Porsche Performance Classics Videos lotus esprit ac

This is how ground effects work in a nutshell

There are two ways to generate downforce. One is with all manner of wings and spoilers on the surface of the vehicle. The other is with ground effects. One you can clearly see, the other remains something of a hidden mystery. Fortunately, the good folks at Lotus and Goodwood are here to dumb it down for us non-engineer types. It's called Bernoulli's Principle, named after Swiss physicist Daniel Bernoulli who literally wrote the book on the subject way back in the 1700s. Countless engineers have spent their careers focused on its study and application, but the crux of the matter is that, as the speed of air (or other "fluid") increases, pressure decreases. Play with the air's increasing speed and decreasing pressure just right and you can generate downforce underneath the body of a car without significantly increasing drag as you would with surface spoilers. For evidence of how Bernoulli's Principle applies in practical terms, just look at the last Ferrari to pack a turbocharged V8 in the middle and the latest one. The F40 had a giant wing on the back, where the 488 GTB has none. But because the 488 uses underbody aerodynamics (or "ground effects"), it generates significantly more downforce than the winged F40 ever could, and at lower speeds. Ferrari, however, was not the first outfit to harness the power of ground effects. Lotus did with the legendary 79 that Mario Andretti drove to the world championship back in 1978. That was the genius of Colin Chapman, and to explain how it all works in layman's terms, our friends over at Goodwood Road & Racing brought in Colin's son Clive Chapman, head of Classic Team Lotus, to put together the video above. Related Video: