1962 Lotus 7 (seven) Not A Replica on 2040-cars

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Lotus Advanced Performance offers hints about special projects

Four months ago, Lotus teased the creation of an Advanced Performance division. The legendary sports car maker divulged that the department would build "ultra-exclusive and unique vehicles" outside of the firm's regular-production lineup, developing Lotus race cars, manage Lotus motorsports programs, work on customer commissions and create customer experiences from Hethel production tours and track days to global driving academies and "money can't buy" opportunities. In further comments to Autocar and Auto Express, the head of Lotus Advanced Performance (LAP), Simon Lane, gave clues about what's coming. Lane suggested a number of creations, but the part we're most excited about is "while wider Lotus Group moves towards full-on electrification, LAP is 'reserving the right to still play with combustion engines.'" These ICE powerplants could be slated for coming restomod projects based on plans and technical drawings for Lotus products in the 1960s and 1970s that were never produced. Lane said his 15-person team is "well advanced" on work on what he calls "scratch build" vehicles that will hearken to vintage wares but be "easier to drive and maybe [have] a better power-to-weight ratio and better brakes." We love our electric cars here at Autoblog, but the idea of lightweight revivals recalling Lotus' best years with classic lines, small-displacement engines and maybe even manual transmissions would be glorious. These won't be continuation cars, but all-new products with production runs said to be smaller than anyone would expect.    It's possible we could see something this year, 2022 being the 50th anniversary of Emerson Fittipaldi and Lotus winning the 1972 Formula 1 Driver's and Constructor's Championships in the Lotus-Ford 72D. That might explain the teaser image from February, if not the colors of the car in the teaser. Know what other momentous Lotus moment occurred in 1972? The Esprit concept debuted at the Turin Motor Show. Lane, who comes from service in Aston Martin's Q division, calls LAP "the most all-encompassing special operations department" among automakers. That means there will be work done on the electric side, too, potential services being electric drivetrain conversions of traditional Lotus cars, and creating new bodywork for the new range of battery-electric cars.

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

The UK votes for Brexit and it will impact automakers

It's the first morning after the United Kingdom voted for what's become known as Brexit – that is, to leave the European Union and its tariff-free internal market. Now begins a two-year process in which the UK will have to negotiate with the rest of the EU trading bloc, which is its largest export market, about many things. One of them may be tariffs, and that could severely impact any automaker that builds cars in the UK. This doesn't just mean companies that you think of as British, like Mini and Jaguar. Both of those automakers are owned by foreign companies, incidentally. Mini and Rolls-Royce are owned by BMW, Jaguar and Land Rover by Tata Motors of India, and Bentley by the VW Group. Many other automakers produce cars in the UK for sale within that country and also export to the EU. Tariffs could damage the profits of each of these companies, and perhaps cause them to shift manufacturing out of the UK, significantly damaging the country's resurgent manufacturing industry. Autonews Europe dug up some interesting numbers on that last point. Nissan, the country's second-largest auto producer, builds 475k or so cars in the UK but the vast majority are sent abroad. Toyota built 190k cars last year in Britain, of which 75 percent went to the EU and just 10 percent were sold in the country. Investors are skittish at the news. The value of the pound sterling has plummeted by 8 percent as of this writing, at one point yesterday reaching levels not seen since 1985. Shares at Tata Motors, which counts Jaguar and Land Rover as bright jewels in its portfolio, were off by nearly 12 percent according to Autonews Europe. So what happens next? No one's terribly sure, although the feeling seems to be that the jilted EU will impost tariffs of up to 10 percent on UK exports. It's likely that the UK will reciprocate, and thus it'll be more expensive to buy a European-made car in the UK. Both situations will likely negatively affect the country, as both production of new cars and sales to UK consumers will both fall. Evercore Automotive Research figures the combined damage will be roughly $9b in lost profits to automakers, and an as-of-yet unquantified impact on auto production jobs. Perhaps the EU's leaders in Brussels will be in a better mood in two years, and the process won't devolve into a trade war. In the immediate wake of the Brexit vote, though, the mood is grim, the EU leadership is angry, and investors are spooked.