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Lotus Evora GT410 Sport exhaust is the best new holiday song
Fri, Dec 21 2018No matter what holidays people are celebrating, there's one winter celebration car enthusiasts can come together for: Driftmas. A Lotus Evora GT410 Sport was recently possessed by the ghost of Driftmas present Ken Block and decided to get sideways all over the Lotus campus in Hethel, Norfolk, England. The result is a beautiful winter symphony. The video is done in a slightly cheeky manner, as the yellow Evora shows up to work with a fully geared-up driver in the front seat, and a full Christmas tree stick to the rear engine cover. After blowing past a pristine Espirit S1 in a "slow" zone, the Evora slowly creeps through one of the garages, where a beautiful black and gold Type 72 race car sits quiet as a mouse. It then makes its way through a testing area and to a parking lot, where it rings a few bells around three specialty Lotus models, including what appear to be Exige Cup cars. It finishes the ride in front of the main office, where Lotus has another Christmas tree filled with little toy cars as ornaments. Before the Grinches start complaining about how it's not Gymkhana, that's correct. It's not. But we'd never turn our noses at a video with a soundtrack a sweet as this. Merry Driftmas to all. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video:
Coca-Cola returning to F1 with Lotus sponsorship [w/videos]
Sat, 24 Nov 2012Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...
Lotus will kill Elise, Exige and Evora to make room for the new Type 131
Mon, Jan 25 2021Lotus ended years of speculation by announcing it will begin rejuvenating its range when it releases a new model in 2021. Known as the Type 131 internally, its arrival will mark the end of the Elise, the Exige and the Evora. Although the three aforementioned models are showing their age, putting them out to pasture at about the same time is a surprising move because they're currently the only cars in the company's lineup. Saying that the Type 131 will have big shoes to fill is an understatement; it will blaze the path that a full family of new cars will follow. Official details about the 131 are few and far between, but an earlier report sketches the outline of a driver-friendly sports car powered by a mid-mounted engine. While it won't stray far from the lightness and the nimbleness that Lotus is famous for, it will be equipped with more tech than even the Evora, which offers a more comprehensive list of features than the track-inspired Exige and the back-to-the-basics Elise. Insiders have claimed that the 131 will be built on a new modular platform, and that it will not use any kind of electrification. Lotus released an image that shows the Evija (an electric, 2,000-horsepower halo car strictly limited to 130 units globally) next to three enigmatic cars hidden by a cover; one is presumably the 131. Another might be the battery-powered model that it's developing jointly with Renault-owned Alpine. As for the third, your guess is as good as ours. We know that the British firm is developing a Volvo-based SUV, but it's not pictured in the lineup. News of a new Lotus model will bring joy to enthusiasts and economists alike. The company is investing over 100 million British pounds (about $136 million) into its Hethel, England, facility, and it will hire about 250 employees to bring the 131 to the market. Most of the recruits will work in engineering and manufacturing. Lotus noted that it hopes to start building prototypes of the Type 131 — an internal designation that will likely not appear on the production model — in 2021. We don't know if deliveries will also begin this year, or if they are scheduled to start a little later. Regardless, it will be worth the wait. Lotus told Autoblog that all of its future cars will be engineered for global markets, and that its intention is to sell the Type 131 in North America. Related video:




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