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How Lotus plans to expand and electrify as it enters a new age
Tue, Oct 11 2022If you’ve never driven a car made by Lotus, youÂ’re not alone — theyÂ’ve always been a small manufacturer, and even spotting one in public is a rarity — but youÂ’re missing out. Their exotic good looks are far surpassed by their dedication to connecting man to machine to pavement above all else. But like every other automaker these days, big changes are afoot. Yes, Lotus is going electric. But itÂ’s also going big, and in more ways than one. We recently sat down with Lotus Group VP & Managing Director Matt Windle and Chief Brand Officer James Andrew to talk about how the storied brand will pay service to its past as it aims its headlights toward the future. WeÂ’ve already seen the Lotus Evija (formerly referred to by internal codename Type 130), a low-volume, all-electric hypercar that represents the small automakerÂ’s first big step into electrification. With 1,500 kilowatts (about 2,000 horsepower) coming from four electric motors, you can forget 0-60; itÂ’ll do 0-186 miles per hour in 9.1 seconds. It starts at over $2 million, and production will be capped at 130 units. Flashy numbers to make a big splash, before going bigger in both size and production volume. Next will come the Lotus Eletre (formerly Type 132), an electric SUV that represents the (currently) small automakerÂ’s desire to cater to every lifestyle rather than to be pigeonholed by purists and luddites. To reach big volumes, Lotus needs to be a truly global company, and it needs to create cars that more customers can use, and at prices they can afford. Lotus Eletre Electric SUV View 25 Photos And even though an SUV isnÂ’t what weÂ’re used to seeing from Lotus, perhaps we shouldnÂ’t be surprised — and not just because seemingly every other exclusive, top-shelf brand is now offering an SUV or will be soon. James Andrew reminded us that the appreciation has always been there, and that Lotus founder Colin Chapman had two parking spots at the office: one for his Lotus Esprit, and the other for a Range Rover heÂ’d often drive to work. DonÂ’t expect a rock-crawling luxury off-roader to wear the Lotus badge, though. The gents assured us that the brandÂ’s focus remains on performance. And a crucial part of that performance is in driving dynamics that connect the driver to the car.
Lotus could be sold to Chinese automaker Geely
Mon, Feb 20 2017Two things are constant throughout the history of Lotus Cars: amazing vehicles, and financial struggles. Frequent changes in both ownership and leadership have left the company's future up in the air. And while the new management has improved quality and set a new product plan in place, its seems that Lotus could have a new parent company soon. Despite comments to the contrary, Chinese automaker Geely is rumored to be interested in acquiring Lotus Cars. The British automaker has been owned by Proton since 1996, but after Proton was sold to DRB-Hicom in 2012 investors suggested selling off Lotus. The Star Online reports that PSA in France is rumored to be looking at purchasing Proton cars from DRB-Hicom. In turn, Geely, the parent company of Volvo, is interested in purchasing Lotus from Proton. The report states that Geely has no interest in mass-market vehicles from Proton, while crossover-focus PSA, owner of Peugeot and Citroen, has no interest in a sports car manufacturer like Lotus. China has been encouraging its native automakers to purchase and acquire technology it lacks. Buying Lotus looks like it would benefit both companies. Lotus needs an influx of cash while Geely, looking to compete further on the global stage, would gain a great deal of technical and engineering knowledge from Lotus. Geely's stewardship of Volvo has been mostly hands-off, while giving the Swedish company enough money to invest in new platforms and technologies. If the same were to happen to Lotus, Colin Chapman's company could have its best years ahead of it. Related Video: News Source: The Star Online via Car BuzzImage Credit: Getty Rumormill Lotus Volvo Citroen Peugeot Lightweight Vehicles Performance Supercars Geely
Lotus Type 135 electric sports car mixes the Emira with some Esprit
Mon, Jan 31 2022Over the next four years, English sports car maker will make its oft-attempted transformations real by unveiling three "lifestyle vehicles" on its new Premium Architecture. The first is the Type 132 electric crossover, expected to debut in the next few months. After that will come the Type 133 four-door coupe, then the Type 134 crossover that's smaller than the Type 132. In that fourth year, we'll get the Type 135, an electric sports car that will recall the Lotus of old. This electric coupe, sitting on the firm's E-Sports architecture, is being called "a spiritual successor of the Elise," which would be a good thing. The teaser sketch Lotus released to hype up the car also makes us think Esprit, which, as far as we're concerned, is an even better thing. True, there's Elise and Exige and Emira in those exaggerated fenders, but the pointy ends are vintage early Esprit. But the looks aren't the point right now. The reason for the hubbub is Lotus signing a Memorandum of Understanding with British battery firm Britishvolt "to collaborate on research and development of advanced EV technology." The cooperation would put Lotus in charge of "electric propulsion technologies" like motors and control systems, while Britishvolt oversees a "new battery cell package." Goals for the pack are energy density, fast charging and weight reduction. Novel placement is on the menu, too, the E-Sports architecture laid out so that it can also accept batteries in the traditional style under the floor, or behind the cockpit a la a mid-engined sports car. The MOU could give the battery company two clients in one, as the Type 135 will be shared with Alpine across the Channel as well. By the time the Type 135 shows, Britishvolt's $5.1 billion battery factory in Northumberland should have been up and running for two years, ready to supply cells to the Type 135 that will be built at Lotus' historic Hethel, England headquarters (the other Types will be built in Wuhan, China at a manufacturing facility being developed by Lotus parent company Geely). The sports car will come in single- and dual-motor versions powering RWD and AWD trims, those motors expected produce anywhere between 469 and 872 horsepower providing a range of up to 450 miles on the WLTP cycle. The electronics will run on 800-volt architectures, the batteries ranging from 66.4-kWh to 99.6-kWh capacities. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences.




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