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Lotus Evora 400 Roadster won't save the brand, and that's okay

There may not be a more disappointing brand in the United States than Lotus. It's not because the British brand can't make a good car. In fact, it's quite the opposite. The big problem with Lotus is that it builds highly compelling cars, but can't actually sell them in America because it can't afford to make them meet the complicated set of safety requirements required by US regulators. That makes us sad. Fortunately, there's one upcoming exception. For 2017, Lotus is bringing the Evora 400 to our shores, and a North American version of the Sport 410 has been promised. We welcome them with open arms and a proper pair of Southcombe driving gloves. But that one model line isn't going to be enough to keep Lotus in the minds and hearts of driving enthusiasts from sea to shining sea, nor will it keep the admittedly small number of US dealers happy. As pleased as we are to see reports that a Roadster version of the latest Evora is on the way, more will be needed. Lotus told Autocar that it expects the convertible to account for half of its sales here in the States, and we don't doubt that. But it's still just another version of the same automobile, and 500-700 additional sales is not going to be enough to reestablish Lotus as a legitimate sportscar contender here in America. For that, it's going to need another model line or two, hopefully at an entry-level pricepoint. A range-topping halo car wouldn't hurt, either. On the bright side, the Evora Roadster sounds like a solid step in the right direction. It's apparently just as stiff and lightweight as the coupe – "It's so simple it makes you wonder why it wasn't done six years ago," says Lotus chief Jean-Marc Gales – and that means its 400-horsepower, supercharged V6 engine will still propel it from 0-60 in 4.1 seconds and to a top speed of 186 miles per hour. Plus, the Lotus name is well established and highly respected. We don't think we're smarter than the men and women leading Lotus in the UK. So, we're sure Lotus doesn't expect the Evora Roadster to completely reverse its unfortunate fortunes in the States. The promise of a new Elise in 2020 ought to help in that regard, assuming it will be more attainable than the $90,000 Evora. In the meantime, we can't wait to feel that familiar wind-in-the-hair excitement we're sure the Lotus Evora Roadster will provide.

Lotus is building 60 extra light, extra aerodynamic Exige Cup 380s

Lotus is never done adding lightness and once again turned its attention to the Exige. Like so many other special Lotuses, this one, called the Exige Cup 380, makes the same 375 horsepower from its supercharged 3.5-liter V6. However, the weight savings is a significant 117 pounds compared with the 2,447-pound Exige Sport 380. This savings comes from the inclusion of many carbon-fiber parts including a one-piece rear hatch, side intakes, hood, front splitter, side sills, and seats, among others. Lotus also removed the gas struts for the hatch to save 2.2 pounds. And if that's not enough, you can save another 2.2 pounds by choosing the optional HVAC and air vent surrounds, and 22 pounds with an optional exhaust system. The Exige Cup 380 also produces significantly more downforce than the Sport, 43-percent more to be exact. That results in maximum downforce of about 441 pounds at the Cup 380's top speed of 175 mph. The car achieves this thanks to a revised front bumper and splitter, vents above the front wheels, more vents behind the rear wheels, and a new rear wing. Even the windshield wiper rests in a vertical position to aid aerodynamics. The Cup 380 doesn't just benefit from better aerodynamics and less weight. The rear tires are wider than the Sport 380 at 285 mm. The Cup 380 also has two-way adjustable shocks and adjustable front and rear anti-roll bars. Even the stability control can be adjusted to the driver's needs. The car is stopped by four-piston brake calipers at all four corners, and a standard steel roll bar protects the driver. If owners wish, they can also add an FIA-certified full roll cage. Lotus will only build 60 of these Exiges, and they're only available in Europe. They're not cheap either. In the UK, buyers will spend GBP83,000 in the UK and ˆ109,900 in Europe. That means this Exige would cost between $106,000 and $118,000, at current exchange rates. Related Video:

Lotus says it's hiring 200 new engineers in effort to expand

Lotus is making moves to rise back up in the automotive world. A report from The Telegraph says the British company will hire 200 new engineers. This batch of hiring comes from the pockets of new Chinese owner Geely. The plans also include the opening of a new engineering center in the U.K. away from its longtime home in Norfolk. Lotus CEO, Phip Popham said this about the new moves. "Lotus has been in survival mode for many years. We're taking on people here and also in the Midlands. We need to tap into the industrial resource outside Norfolk to help our growth," Popham said. These new hires are all part of a multi-billion dollar investment into Lotus from Geely to try and turn the company around. Ultimately, Lotus wants to triple its current production all the way up to 5,000 cars per year. One of the initiatives from this investment is an all-electric hypercar we saw teased not too long ago. Popham also spoke of making cars with a slightly different focus than the Lotus we know of today. "A car not just for the weekend, but one you can live with," Popham says. Ideas of a Lotus SUV or grand tourer have bounced around in the recent past, and those still appear to be in the company's plans. The British brand plans on tapping Geely for many items it doesn't already have, according to the report. These include modern items like digital display screens and parts required for electrification of its vehicles. A new platform meant to house these "livable" Lotus cars is said to be in the works.