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New models, new markets: Lotus plans major expansion in the 2020s

Lotus was so quiet during the 2010s that some enthusiasts wonder if it still exists. It's alive, it's healthier than it's ever been in recent memory, and it's orchestrating a major expansion that will put it back in the spotlight. Its renaissance starts with the Evija, an electric hypercar packing a 2,000-horsepower punch that Matt Windle, the company's engineering boss, called a trailblazer. Future models will all be influenced by this limited-edition coupe. Beyond that, the company is taking steps to overhaul its entire business, from the design language that characterizes its cars to the restaurant its employees eat at — seriously. Even the cafeteria is getting a makeover. "We're building the brand, building the product range, building the dealer network, and building facilities. There's a huge investment program going on," Windle told Autoblog. "We need to shoot the arrow far enough ahead so that we don't get stuck in the day-to-day problems and instead keep an eye on what we need to do long-term," he added. The company's to-do list is long, and rebuilding a brand is difficult, but Lotus believes it can pull it off. The executive team is betting on an array of new products to reach customers in markets Lotus has little or no presence in; the United States comes to mind. The ultimate goal is to increase the brand's annual volume. Windle understandably couldn't shed light on the product plan, but unverified rumors point to a born-again Esprit powered by a 500-horsepower hybrid powertrain made up of a mid-mounted, Toyota-sourced V6 and electric components provided by sister company Volvo. Another one of the company's future models is an SUV —its first — allegedly built on Volvo bones and aimed at the Porsche Macan. We hear a new Elise is coming, too. The engineer explained his team doesn't feel the least bit constrained by the decades-long heritage Lotus is built on, and it's ready to embrace new technologies as it moves forward. "Electrification has given us the ability to look at things differently," he explained, while clarifying the company's core values (aerodynamics, ride, handling, and lightweight construction) won't be overlooked as it expands. "We will stay true to them," he pledged. "Light is right," the phrase famously coined by Lotus founder Colin Chapman, will live on, then. China-based Geely purchased a majority stake in Lotus in 2017 and it's helping turn it around.

Lotus signs Pastor Maldonado to replace Raikkonen

The team currently known as Lotus has had a long string of accomplished drivers behind the wheel, including world champions like Nelson Piquet, Michael Schumacher, Jenson Button, Fernando Alonso and Kimi Raikkonen. But Kimi is returning to Ferrari next season, leaving a big question mark over who would fill his seat. And now we have our answer.
Lotus has just announced that it has signed Pastor Maldonado to partner with Romain Grosjean for next season. The surprise winner of the 2012 Spanish Grand Prix has been driving for Williams for the past three seasons, signed after he won the GP2 title in 2010. Though lauded as an emerging talent, Maldonado is clearly not the accomplished champion Raikkonen is, however Lotus apparently needs the money which Maldonado brings with him in the form of sponsorship from the Venezuelan state oil company PDVSA.
Meanwhile, Romain Grosjean, also a former GP2 champion, has been with the team for some time now, starting as its test driver in 2008, promoted for one season to the race seat in 2009, and returning again in 2012. He's been the second driver at Lotus ever since, achieving career-best second-place finishes at the 2012 Canadian Grand Prix and 2013 United States Grand Prix. Whether it will be Grosjean (who gets the higher number) or Maldonado that emerges as the dominant force at Lotus remains to be seen. Scroll down for the complete press release.

Lotus Type 132 electric crossover leaked in patent images

Lotus is preparing to merge into the mainstream by releasing an electric crossover called Type 132. While we won't see the model in the metal until late in March 2022, a series of images leaked out of a patent office have prematurely revealed its exterior design. Discovered by Motor1, the renderings appeared on the website for the Australian patent and trademark office, IP Australia. They're attributed to Wuhan Lotus Cars Co., which is the new division in charge of developing the company's so-called "premium lifestyle" models. What immediately stands out is that the Type 132 — a code-name that most likely won't appear on the production model — looks nothing like the current or past members of the Lotus range; it's not merely a reshaped Emira or a stretched Elise on silts. Its unusual proportions match what we've seen in earlier spy shots, and distinctive styling cues like the thin light bar that stretches across the hatch also appeared in official preview images released by Lotus. Fully electric, the Type 132 is characterized by a short front end fitted with angular headlights, a relatively long wheelbase, and a roof line that's low and rakish; it certainly tilts more towards sport than towards utility. At first glance, the overall design looks less pure than what we're used to seeing from Lotus, though we'll need to wait until the model makes its official debut to tell for sure. What's certain is that the people-hauler depicted in these images is completely different than the one that leaked out of a patent office in China in October 2017. Either what we saw nearly five years ago was something else entirely, or the British firm sent its design team back to the drawing board. We spot several interesting details in the patent images. Look closely, and you'll notice that the Type 132 is not fitted with conventional door mirrors; it features door-mounted cameras, like certain Audi models. And, check out that pod on the roof. While it's almost shaped like an air vent, this is not a car designed for the World Rally Championship. One possibility is that it's there to house the various sensors required to power a semi-autonomous driving system. Lotus is controlled by Geely, which also owns Volvo and Polestar, so it has access to a tremendous amount of technology. Lotus will introduce the Type 132 online on March 29, 2022, and production will begin shortly after in China.