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Why Lotus thinks its luxury EV game plan will succeed globally

  Luxury sports car and EV maker Lotus completed its SPAC merger last week in the U.S. and its stock was publicly traded for the first time on Friday. It’s an interesting turn of events for the Geely-backed automaker now known as Lotus Tech given the uncertain EV market, but one that may prove an exception to the struggles of other pure-play EV makers. Trading under the ticker LOT on the Nasdaq, Lotus Tech will focus on the higher end of the EV market with its Eletre SUV and Emeya sedan, which will not only be offered in the US but also in Europe and, more importantly, China. “What is most important here is that we are definitely going to more markets at the same time through more models and through more stores,” said Lotus Tech CFO Alexious Lee to Yahoo Finance from the Nasdaq market site. By the end of the year Lotus will have four vehicles in production, three of them EVs. “These four models are currently available in Asia Pacific and part of it is also available in UK and EU,” Lee said. “We're having the new [Eletre] SUV model coming into the U.S. in the third quarter of this year, so different markets have different strategies and different product offerings and different conditions." Lotus is able to go to market in a number of territories due to the backing of its majority owner, Chinese auto giant Geely. But it also raised a considerable amount of money through its SPAC merger. Lotus Tech said it raised more than $880 million in pre-closing and PIPE financing commitments, with a targeted valuation on listing day of nearly $7 billion. Lotus Tech also had an interesting partner with its SPAC merging, combining with L Catterton Asia Acquisition Corp (LCAA), which is backed by French luxury conglomerate LVMH. Lotus Eletre in Solar Yellow View 11 Photos As Lotus targets the luxury segment with its vehicles — the Eletre and Emeya will be playing in the $80,000 to $150,000 ballpark — having a partner like LVMH, with its deep connections and insights into the luxury consumer, could be hugely beneficial. “Now what is more important here is Anish Melwani, who is the CEO for LVMH North America, will be on the board of Lotus Tech,” Lee said.

Lotus proves it's alive and well by releasing its most powerful road-going car

The future hasn't always looked bright for Lotus, but the British company is skating on much thicker ice under Geely ownership now than it was in the middle of the 2010s. It continues to claw back from the brink by releasing a GT-badged evolution of the Evora that delivers a meaner punch than its predecessors, and comes with a list of options that nearly rivals Porsche's. The GT replaces the Sport 410 and the 400 variants of the Evora. Presented as the most powerful road-going Lotus ever sold in the United States, it's powered by a 3.5-liter V6 engine supercharged to 416 horsepower at 7,000 rpm and 317 pound-feet of torque at 3,500 rpm. Those figures allow it to hit 60 mph from a stop in a brisk 3.8 seconds, and reach a 188-mph top speed. It's still a little bit slower than the Evora GT430 released in 2017, but Lotus kept that model away from American roads. The Evora GT comes standard with a six-speed manual transmission. Enthusiasts not interested in using a clutch can select an automatic gearbox that they can leave in drive or shift manually with aluminum paddles mounted on the steering wheel. Torque goes up to 332 pound-feet when the six shifts through the optional automatic, but the Evora GT posts the same performance figures regardless of how many pedals are in its footwell. Lotus makes the Evora GT using carbon fiber to keep weight in check. Buyers can honor company founder Colin Chapman by adding lightness if they're willing to add dollars, too. Priced at $10,000, the Carbon Pack includes a roof panel, a tailgate, a front access panel, and a diffuser all made with carbon fiber. Ticking that box shaves 50 pounds; put another way, Lotus charges $200 per pound.  Selecting the $8,000 titanium exhaust removes another 22 pounds. The Evora GT tips the scale at 3,104 pounds in its lightest configuration, but getting there requires paying for a Volkswagen Golf's worth of options. At least downforce comes standard, and the GT has more of it than its predecessors. The new GT designation doesn't bring significant exterior styling changes. It's the same story inside, where Lotus continues to offer the model as a strict two-seater, or with a pair of rear seats big enough for very, very small occupants. Every GT comes standard with a 7-inch touchscreen compatible with both Android Auto and Apple CarPlay. On sale now, the 2020 Lotus Evora GT starts at $96,950. Deliveries will begin by the end of 2019.

Lotus Evora GT410 Sport exhaust is the best new holiday song

No matter what holidays people are celebrating, there's one winter celebration car enthusiasts can come together for: Driftmas. A Lotus Evora GT410 Sport was recently possessed by the ghost of Driftmas present Ken Block and decided to get sideways all over the Lotus campus in Hethel, Norfolk, England. The result is a beautiful winter symphony. The video is done in a slightly cheeky manner, as the yellow Evora shows up to work with a fully geared-up driver in the front seat, and a full Christmas tree stick to the rear engine cover. After blowing past a pristine Espirit S1 in a "slow" zone, the Evora slowly creeps through one of the garages, where a beautiful black and gold Type 72 race car sits quiet as a mouse. It then makes its way through a testing area and to a parking lot, where it rings a few bells around three specialty Lotus models, including what appear to be Exige Cup cars. It finishes the ride in front of the main office, where Lotus has another Christmas tree filled with little toy cars as ornaments. Before the Grinches start complaining about how it's not Gymkhana, that's correct. It's not. But we'd never turn our noses at a video with a soundtrack a sweet as this. Merry Driftmas to all. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video: