2009 Lotus Exige S 260 Sport on 2040-cars

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Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus Evija to go for Nurburgring EV record

No matter how many times Nurburgring records are made or broken, they still stand as an important automotive measuring stick – at least in a marketing sense. Granted, there are different Nurburgring lengths even on the Nordschleife, and then it all comes down to whether the vehicle is a production car, or completely experimental, or electric, or. Â… Anyway, numbers are numbers, and some numbers are smaller than others, and the Nurburgring is a legendary place to go fast. One of the future plans for Lotus is to bring its upcoming Evija electric hypercar to the ‘Schleife and see if it can go faster than the NIO EP9. PistonHeadsÂ’ article on the Evija featured some interesting tidbits from Louis Kerr, principal platform engineer at Lotus. Kerr said the Evija should be “comfortably quicker” than the NIO EP9 at the Nordschleife, meaning they are gunning for a production EV lap time of way under 6:45. The EvijaÂ’s 70kWh battery pack has reportedly been optimized to provide 2MW peak flow for a sustained seven-minute period, which is practically tailored for a record Ring lap. After that, the batteries would heat up too much to provide peak power. The swappable battery pack can also take “ultra-fast” charging of up to 80kW thanks to active cooling of its li-ion cells manufactured by Samsung. The relatively handy swap-ability of the battery pack is done for the sake of future-proofing, as it means the 70kWh capacity can be upgraded by owners when technology progresses further. Kerr also said that the Evija should be able to hit 62mph from zero in less than the 3 seconds advertised so far, and the targeted 3-second figure should be treated as a “worst case scenario”. The Evija could thus also be able to reach 300 km/h (186 mph) even faster than 9 seconds, as stated. Lotus CEO Phil Popham also said Lotus would be able to build up to 130 units of the Evija, and that several contracts have already been signed with future buyers. News Source: PistonHeads Green Lotus Electric Supercars

Forza Horizon announces January Recaro Car Pack with LFA N"urburgring Edition

Another month, another car pack for Forza Horizon. This time it's the Recaro Car Pack featuring a motley gang of cars and trucks: the 1983 GMC Vandura G-1500, 1995 Ford Mustang Cobra R, 2012 Cadillac Escalade ESV, 2005 Mercedes-Benz SLR, 2012 Lexus LFA Nürburgring Edition and 2012 Lotus Exige S.
It'll be up for download on Xbox Live on Tuesday, Jan. 1, 2013 for 400 MS Points. As usual, if you have the Forza Horizon Season Pass you can get them all free, and Season Pass holders will also get a bonus car that's not pictured: the 2009 Pagani Zonda Cinque Roadster.
The Pagani is everything opposite to that Vandura, but while you might not ever win anything with the van, you can always use the back of it as a place to give out free hugs. Check out the video and press release below for more details.