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Lotus introduces Exclusive customization program

Lotus doesn't sell much beyond the Evora 400 in the US, but the announcement of a new personalization program won't be limited to just that model. The Lotus Exclusive program will be applicable to every model that Lotus makes, including the Elise and Exige in all their many iterations, the new 3-Eleven, and the Evora – which remains, for the time being, the only model currently certified for use on American roads. The company will even apply its new range of customization options to pre-owned models. Hethel is currently rolling out the Lotus Exclusive program in Europe, but plans to expand its availability later this year. Buyers will be able to pick from an expanded range of exterior colors – or have a custom hue mixed up specially – in matte, gloss, metallic, or pearlescent finishes. Custom graphics can be applied to the roof and mirror caps, and various exterior components (from spoilers to add-on decals) can be ordered in one of four colors, as can the three available styles of racing stripes. The interior will be available to order with five colors of leather and four colors of stitching thread to give the cockpit a unique touch. Of course Lotus isn't the first manufacturer to offer such a personalization service, which is fast becoming standard fare among exotic and luxury automakers – particularly in Europe. In the UK alone you'll find McLaren Special Operations, Q by Aston Martin, Rolls-Royce Bespoke, and Bentley's Mulliner division. Other examples include Ferrari Tailor Made, Lamborghini Ad Personam, and Porsche Exclusive. Dodge even offers the "1 of 1" program for the Viper GTC. At the very pinnacle of the exotic supercar market, however, manufacturers like Bugatti, Pagani, and Koenigsegg build every one of their supercars to order, according to the customer's specifications, so personalization comes part and parcel with the bragging rights. Related Video: X MAKE YOUR MARK WITH LOTUS EXCLUSIVE - Tailor made Lotus cars to individual customer requirements - Created by the Lotus Design team & available for both new and pre-owned cars - Exciting interior and exterior options, from subtle details to extensive personalisation Letting Lotus owners set the tone, the new personalisation service Lotus Exclusive offers sports car fans a unique ownership proposition.

Volkswagen looking to acquire Proton, Lotus?

Let's say you're an automaker bent on world domination looking to grow your sales. That's going to have you looking at Asian markets, because that's where some of the biggest growth has been, and that's exactly what Volkswagen is doing as it considers making another run at Malaysia's Proton.
Reuters reports that Volkswagen is interested in at least a partial stake, if not a controlling interest in Lotus-parent Proton as a way to continue a production presence in the region without having to build its own factory.
Volkswagen already builds the Passat in a DRB-HICOM facility in Pekan, Malaysia, and plans are in place to build the Jetta and Polo there, as well. With both southeast Asia and its relationship with Proton figuring so importantly in Volkswagen's plans for expansion, buying into Proton can help ensure stability. Volkswagen is being tight-lipped about the whole idea, but CEO Martin Winterkorn did recently say, "it's our clear goal to continue the successful (expansion) course of past years with great dynamics and stability," which sounds an awful lot like deals are on the table to smooth the path to further growth.

Lotus Emeya electric sedan revealed like a sleeker Eletre

The number of four-door models in the Lotus line has doubled with the reveal of the Emeya electric sedan. Not surprisingly, it looks very much like the Eletre SUV, just lower and sleeker. The yellow and black debut color just emphasizes that fact, too. What is a bit surprising is the surprising lack of concrete details on the car. We really do mean it when we say this looks like the Eletre. The Emeya utilizes almost the same lines at every point, from the pointy, angry nose to the curvy flanks. But on the whole, the lower height and less overall visual mass makes it a much more successful design. It also adopts the active grille shutters, diffuser and rear spoiler like the Eletre. One thing that does differentiate the exterior of the Emeya is the use of dual running lights on each end of the front fascia. The Emeya's interior again is a near carbon copy of the Eletre's. A single screen is the focal point with an angular dual-cowl dash board surrounding it. A small screen is nestled in the dash behind the steering wheel to provide basic driving information. Extensive use of leather and faux suede is featured throughout. Specifications on the Emeya are lacking detail. It will be available in a dual-motor all-wheel-drive configuration that can reach speeds topping 155 mph. The motors will also get it to 62 mph in a claimed 2.8 seconds. It can take advantage of 350-kW-capable fast chargers, as well. The whole car also rides on an adaptive air suspension. But actual horsepower, torque, battery capacity and much more haven't been given.  The Emeya will go into production sometime next year. Naturally, pricing hasn't been announced, either. Being smaller than the Eletre, it may end up being a bit less costly. Stay tuned for more of that information closer to production. Related video: