2006 Solar Yellow Exige With Katana Sc, Carbon Roof, Wing Etc. on 2040-cars

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Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus to produce new crossover in China

Lotus and its parent company recently signed a joint-venture agreement with Chinese automaker Goldstar to build vehicles in China for local consumption, and according to the latest report from Autocar, it'll all come down to a new sport-ute. That's because the market for C-segment compact crossovers in China is huge. So big that it's impossible for Lotus to ignore. Porsche is reportedly selling 30,000 Macans in China alone each year, and is expected to reach 50,000 per annum there in the near future. "Six million SUVs will be sold in China this year, and more than half of those are C-segment models," Lotus chief Jean-Marc Gales told Autocar. "That figure is forecast to rise to eight million in four years. C-segment SUV sales alone will be bigger than the entire German market." Little wonder, then, that Lotus and Proton are keen to dive in. Technical details for the new Lotus crossover are still being worked out, but we'll likely be looking at a steel monocoque chassis clad in composite and aluminum body panels, riding lower than a Macan and weighing a good 400-500 pounds less. Power will likely come (at least initially) from the same 1.8-liter four and 3.5-liter V6 that power Lotus' sports cars, but driving all four wheels. A hybrid system could follow, and the finished product is likely to adopt a nameplate starting with the letter E – in the grand tradition of the Elise, Exige, Evora, Esprit, Europa, Elan, et al. According to Gales, "Our car will drive beautifully. It will be supple and comfortable but the emphasis will be on handling. It will be the lightest and fastest of its class on the track." This would be the first crossover Lotus would design, engineer and actually bring to market, but not, strictly speaking, the first time it has toyed with the idea. There was the APX concept (pictured here) it showcased in 2006 and the T5 that Proton essentially licensed Chinese automaker Youngman to build with Lotus' name on it. But the former was never put into production and the latter wasn't a proper Lotus. The design is currently being worked out before a prototype can be put together so that the joint venture can get the manufacturing license it needs from the Chinese government. So we're likely looking at another year or two before we see something solid. "Let's get the design right, then make a prototype," said Gales. "Let's make it beautiful and very light.

Lotus Evora roadster to follow 400 coupe to US market

Lotus is in the midst of resurgence, and that includes a renewed assault on the US market. The new Evora 400 is coming to America, and though the new 3-Eleven won't be certified to drive on American roads, the company has confirmed that it will be offered here for use on track. But that's not all. According to Automotive News, Lotus is preparing to follow up on the aforementioned Evora 400 coupe with an additional roadster variant. Instead of a folding roof mechanism, the open-top Evora will incorporate two carbon-fiber roof panels able to stow behind the front seats. Otherwise it's expected to be mechanically identical to the coupe, with a 3.5-liter supercharged V6 packing 400 horsepower and a series of other enhancements over the preceding Evora S. Lotus was forced to withdraw the Evora – the last model it offered in the US – from the American market last year after it no longer complied with federal regulations. Bringing the new Evora 400, and its upcoming roadster variant, to the US will necessitate fitting it with a new smart airbag – something which Lotus confirmed to Autoblog it is preparing to do. According to spokesman Alastair Florance, "the Evora 400 will arrive in the market as a 17MY and will be fully compliant with FMVSS 208, including the smart air bag element." The coupe is expected to arrive here in December, with the yet-to-be-unveiled roadster to follow six months later. The news confirms what we heard earlier about the company's future plans. Those also include a new SUV being designed principally for the Chinese market, and an even more radical 4-Eleven to follow at some point in the future. Related Video: