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Lotus reveals an even lighter version of the Elise Cup 250

For an automaker with very few resources, Lotus manages to keep things relatively fresh. The new Evora 400 is a blast to drive, even if it is just a heavily revised version of the car that debuted in 2009. The current Lotus Elise debuted back in 2010, and though it may have departed from our shores, Lotus keeps customers worldwide happy with a plethora of new variants. The latest model is the lightweight Lotus Elise Cup 250. Now, this isn't the same Elise Cup 250 that debuted last year, though the two cars are very, very similar. The main difference is weight, as is typical with a Lotus. Colin Chapman's tried and true saying, simplify and add lightness, is still true here. The new model weighs just 1,895 pounds, or 1,948 without the lightweight package. Last year's Elise Cup 250 was already quite svelte at 2,053 pounds. While you may think that shaving that much weight from an already light car must be the result of black magic or a localized black hole, the truth is far more simple. The Elise Cup 250 makes extensive use of carbon fiber, titanium, and aluminum for components like the bodywork, exhaust, and wheels. The rear window is plastic instead of glass, and the standard lead-acid battery is replaced with a lithium-ion battery. The rest of the car remains mostly unchanged. The car is propelled by a 243-horsepower supercharged 1.8-liter inline four. It can hit 60 mph in just 3.9 seconds, quicker than the more powerful Evora 400. There's plenty of aero to keep the car planted, but it's not a pure track car like the Exige. The Elise Cup 250 still comes with a full interior with a stereo, though there's no mention of cupholders. As exciting as all this may be, the Elise Cup 250 won't be coming to the US. Unfortunately, airbags and crash structures all add weight. For everyone else, the Elise Cup 250 is at dealers now. Related Video: Featured Gallery Lotus Elise Cup 250 News Source: Lotus Lotus Lightweight Vehicles Performance

What has Lotus got in store for us in Geneva?

In its latest announcement, Lotus has reported a substantial increase in sales over the past nine months of this fiscal year to date. That's good news for the once troubled niche automaker, but the interesting part was hidden further down the release. After detailing the jump in sales by 54 percent worldwide, Lotus announced that it "is revealing an exciting new car at the important Geneva International Motor Show in early March 2015." While little in the way of details were confirmed, the company said that "the product will remain true to its core pillars of lightness, performance and driving purity by embodying all of them in a most desirable package." Sounds pretty Lotus-like to us, but just what form it will take remains to be seen. Given that the Malaysian-owned British automaker has scrapped all of its ambitious new projects, the overwhelming likelihood is that whatever it is preparing to reveal in Geneva will be based on one of its existing models: the Elise, Exige or Evora. The last we heard, Hethel was planning a revision to the Evora, convertible and even crossover versions of the same, as well as an even more hard-core version of the Exige to take the place of the extreme 2-Eleven track car. The announcement refers to the Elise S Cup that was the company's most recent reveal, but seems to indicate that the Geneva show car will be something different. 19 January 2015 Lotus sales up 54% world-wide for the first nine months of the financial year · 81% sales increase EU overall · 88% increase in UK · 143% increase in France · 139% increase in Germany · 29% up USA; 50% up Canada · 24% up Asia and Middle East · 130% sales increases in China; 125% in Japan · Lotus Motorsport shows 19% increase · 163 dealers, 25 more than nine months ago, 50 more in pipeline by the end of 2015. · Exciting reveal in Geneva Announcing that overall sales are up by 54% in the past nine months provides tangible proof that the forward strategy established by Lotus Cars is working. In volume terms, the increase of 551 cars over the previous year, to a total of 1,565, is an excellent result for the British sports car maker. Lotus has enlarged and strengthened its representation globally, with 25 new dealers enrolled across a number of territories in the past nine months, with another 50 new dealers joining Lotus by the end of 2015.

New Lotus owners ditch ambitious five-year plan

This didn't take long. The new overlords at Lotus have reportedly scrapped the company's five-year plan. DRB-Hicom ditched the turnaround strategy, penned by ousted CEO Danny Bahar, because it believes the market viewed the plan as overly ambitious.
The new product plan will slim the number of new model lines from five to three, and Lotus will likely slash the number planned consultants in favor of relying more heavily on in-house talent. According to The Star, the move should help expedite product development and save cash at the same time.
Even so, nothing is written in stone as of yet. DRB-Hicom says the new plan will take up to a year to finalize. The company has dumped around $242 million into Lotus so far this year, and the struggling automaker may require another $121 million by 2013. Lotus all but stopped production earlier this year during a loan freeze, but the lights came back on in April. The company now produces around 44 vehicles per week.